Email transmitting method using computer interactive communication network and communication system thereof
Номер патента: EP1272965A4
Опубликовано: 21-05-2003
Автор(ы): Kazuhiro Hayashi, Ken Suzaki
Принадлежит: G-PLAN Inc, PLAN Inc G
Опубликовано: 21-05-2003
Автор(ы): Kazuhiro Hayashi, Ken Suzaki
Принадлежит: G-PLAN Inc, PLAN Inc G
Реферат: An effective direct marketing method using a computer interactive communication network is provided. According to the present invention, an information transmitting site (information transmitting site communication system 4) repeatedly collects static attribute information upon subscription to a member (mobile phone 3 and a small general-purpose computer 6), dynamic attribute information based on answers of a questionnaire, and information, of each member, on the purchase of a commercial product in a virtual mall (virtual mall network Vsn), updates or adds the collected information, and stores it. Email information is transmitted to the members, who are ranked based on the amount of the stored information, having the largest amount of the static attribute information and the dynamic attribute information. Member's response information to the transmission is extracted. Further, the member having the static attribute information and the dynamic attribute information which match the response information is extracted and the emails are transmitted to the extracted members. The members having information that rightly matches specific contents are narrowed down and selected by transmitting the email information at least twice.
Email transmitting method using computer interactive communication network and communication system thereof
Номер патента: EP1272965A1. Автор: Kazuhiro Hayashi,Ken Suzaki. Владелец: G-PLAN Inc. Дата публикации: 2003-01-08.