Network platform system and management method
Technical Field The invention relates to field of network management, in particular to a network platform system and management method. Background Art On traditional habit, people the eye comes is used to read books, newspapers and other traditional publications. However, on the one hand, this mode of obtaining information has become increasingly can not be adapted to the present development of multimedia information; on the other hand, a blind or other person suffering from of diseases of the eye, cannot be independent reading such traditional publications; in a further aspect, as to not literacy or literacy less child speaking, is not conducive to their reading and study. Therefore, in recent years a voice reading publications, use of two-dimensional code voice reading device, can be printed in a book and decoding of the content of sound, to listen to the readers. In general, the two-dimensional code are primarily in the form of plain-text. In voice reading publications, one can clearly see a of the two-dimensional code symbol printed on the letter-passage or between a certain obvious position on the page, the alignment of the two-dimensional code symbol reader that can read and converted into corresponding sound phonation. This kind of code can only be the blank space of the layout of the Publication, in a single code place usually in the form, appearance impact on the layout. Moreover, in order to make the plain-text is easy to be found, and code will usually be relatively large, in this way, although the printing precision requirement is low, however, will affect the layout of the original text. Two-dimensional code has already appeared on the market voice reading device and Publishing system, conventional two-dimensional code is used to identify the pronunciation position, limited number of pronunciation index, different publications caused by sharing the same encoding code, the pronunciation of the reading device in the publications corresponding to the target file, reading pronunciation content in the chaos proboscises. Content of the invention The invention aims to solve the technical problem, to provide a system and method for managing network platform. Through the network to the multimedia platform to realize management of the printed books. To this end, on the one hand, the embodiment of the invention provides a network platform system, for the associated multimedia printed books Transmedia of a unique encoding of the relationship management, realize printed books for multimedia services published and use of, the system includes a Publishing service management platform, readers service platform, readers Publishing business database and platform database; The for service management platform states the publication to the publisher Publishing multimedia printed books cross-carrier the associated unique code, wherein cross-carrier the multimedia printed books the associated unique code is used for unique identification of such multimedia printed books because of stepping the association relation, and so as to ensure that under the specific unique code generated by coding the uniqueness of all; also for the publisher to reading multimedia printing multimedia information is stored in the service database in the Publication, and the published service the data in the database synchronization/release to the readers platform database; The service platform states the reader with the readers is connected with the platform database, according to the request submitted by the readers states the reader the multimedia information database obtains the platform, and to provide to the reader. Wherein including the multimedia printed books MPR publications, the multimedia printed books cross-carrier the associated unique code includes MPR code pre-encoding, the multimedia printed books cross-carrier the associated unique code information in order to authorize the the form of the document storage and release. The service management platform states the publication according to the is also used for generating the multimedia request states the publisher cross-carrier printed books the associated unique code management request, the multimedia printed books and cross-carrier the associated unique code management request is sent to the management platform to operate; the mechanism is also used for the management platform operation according to the received multimedia printed books cross-carrier the associated unique code management request to management operation; the management request includes the revoke request or extension request, the management operation in response to the multimedia including the cancellation of inter-carrier printed books the associated unique code or the multimedia printed books associated cross-carrier period of the use of the unique code. The service management platform states the publication can also be used for the publisher to reading multimedia printing multimedia information stored in the database of the network platform, and manages the multimedia information of the multimedia to print. The mechanism operation management platform can also be used for the database of the network platform of the stored multimedia printed books for converting the multimedia information, the multimedia by standard printed books and multimedia information of the database stored in the network platform. On the other hand, the embodiment of the invention also provides a network platform management method, is used for network platform system, through the associated multimedia printed books Transmedia of a unique encoding of the relationship management, realize printed books for multimedia services published and use of, the system includes a Publishing service management platform, readers service platform, readers Publishing business database and platform database, the method comprises: The service management platform states the publication to the publisher Publishing multimedia printed books cross-carrier the associated unique code, wherein cross-carrier the multimedia printed books the associated unique code is used for unique identification of such multimedia printed books because of stepping the association relation, and so as to ensure that under the specific unique code of all coded uniqueness of the generated; The service management platform states the publication the publisher to reading multimedia printing multimedia information is stored in the service database in the Publication, and the published service the data in the database synchronization/release to the readers platform database; The readers states the reader service platform according to the request submitted by the platform states the reader the multimedia information database obtains, and to provide to the reader. Wherein including the multimedia printed books MPR publications, the multimedia printed books cross-carrier the associated unique code includes MPR code pre-encoding, the multimedia printed books cross-carrier the associated unique code information in order to authorize the the form of the document storage and release. The method also includes: the service management platform states the publicationstates the publisher generated according to the request of reading the multimedia to print across the carrier the associated unique code management request, the multimedia printed books and cross-carrier the associated unique code management request is sent to the mechanism operation management platform; said mechanism operation management platform according to the received multimedia printed books cross-carrier the associated unique code management request to management operation; the management request includes the revoke request or extension request, the management operation in response to the multimedia including the cancellation of inter-carrier printed books the associated unique code or the multimedia printed books associated cross-carrier period of the use of the unique code. The method or also comprises: the service management platform states the publication the publisher to reading multimedia printing multimedia information stored in the database of the network platform, and manages the multimedia information of the multimedia to print. The method or also comprises: the mechanism operation management platform of the platform to the network multimedia printed books stored in the database of multimedia information for conversion, by standard reading multimedia printing multimedia information and stored in the database of the network platform. The method also includes: according to the application program of the user end including multimedia printed books cross-carrier the associated unique code information corresponding to printed books database for the address of the printed books, said printed books multimedia is stored in the database of multimedia information printed books; According to the printed books corresponding to the address of the database in the database of the obtained printed books with said printed books information corresponding to multimedia information, in order to realize the real-time on-line reading. In the embodiment of the invention the network platform system and corresponding management method, the multimedia platform across the carrier printed books the associated unique code performing a uniform distribution, the publisher access to multimedia printed books cross-carrier associated with the uniqueness of the unique code, avoid different publications of sharing the same encoding code possible, improves the user's reading experience, multimedia can also realize the Publication and printed books using service automation and integrationists, the publisher provides has a copyright protection of digital Publishing services platform. At the same time, Publishing business database through the synchronous/release this kind of operation mode can be the basis of the multimedia printed reading data (such as title, author, the ISBN) in the database copy to the readers platform, the service platform in which these basic data only-readable, two purposes in doing so, one is a backup, in addition a ensure consistency of data. Description of drawings In order to more clearly illustrate the embodiment of the invention or a technical proposal in the prior art, will be to the embodiment or the prior art to be used in the description for the simple introduction of the Figure, it is obvious that, in the description below only the Figure is some embodiments of the present invention, for one of ordinary skill in the art is concerned, without paying creative the premise of work , can also be obtained according to these with other Figures. Figure 1 is a schematic diagram of a concrete composition of the embodiment of the invention the network platform; Figure 2 is a schematic diagram of another concrete composition of the embodiment of the invention the network platform; Figure 3 is a schematic diagram of a specific architecture level of the network in this embodiment of the invention platform; Figure 4a is a schematic diagram of a concrete composition database languages in example many of execution of this invention; Figure 4b is a schematic diagram of a concrete composition of the embodiment of the invention using a database region; Figure 4c is a schematic diagram of a concrete composition of the embodiment of the invention times and rows distributed database; Figure 5 is a schematic diagram of a specific embodiment of this invention, the interface of the requested pre-encoding; Figure 6 is a schematic diagram of a specific embodiment of the invention provided to the publisher-use service operation of the interface; Figure 7 is a schematic diagram of a specific embodiment of the invention provides service management platform Publication MPR of uploading interface; Figure 8 is a concrete flow chart of the embodiment of the invention the network platform management method; Figure 9 is a schematic diagram of the process of the embodiment of the invention, the multimedia information uploading; Figure 10 is a schematic diagram of the process of the embodiment of the invention multimedia printed books in the associated unique code-release carrier; Figure 11 is a schematic diagram of the process of the embodiment of the invention, the digital media file MPR release; Figure 12 is the embodiment of the invention in a schematic diagram a general encryption process; Fig. 13 is the embodiment of the invention in a schematic diagram the user authentication encryption process. Mode of execution Will be combined with the embodiment of the invention the Figure, in this embodiment of the invention a clear the technical scheme, complete described, obviously, the embodiment described is only a portion of the embodiment of this invention, , but not all, of the embodiment. Based on the embodiment of the invention, one of ordinary skill in the art in the absence of make creative work is obtained on the premise that all of the other embodiments, all belong to the scope of protection of this invention. In a specific embodiment of the present invention, adopts the MPR ( Reader Print Multimedia) code as the multimedia printed reading of the two-dimensional code of the Publication, the reader can sound identifying two-dimensional code, the purpose of realizing multimedia reading. In the embodiment of the invention of a MPR code matrix type two-dimensional bar code to the digital coding of the structure, through the associated with the printed picture-related audio/video digital media file, the readers can at the same time by means of the electronic device (such as the corresponding reader) synchronous to listen to or watch the corresponding multimedia content. MPR code included in the pre-coding (prepositive code), the code in the code in the MPR used for unique identification of a MPR publications. The corresponding, in the following various embodiments of the multimedia printed books can be a MPR publications, the multimedia printed reading material across the carrier can be a unique code associated with MPR code pre-encoding. The need of special note, the unique code is not the identification of a specific carrier forms (such as paper book, or of the electronic document), but identification of the two or more inter-carrier forms of correlation, all printed books connection spot realize the unique code. In a specific embodiment of the present invention, the multimedia platform through the network across the carrier printed books to manage the associated unique code, on the one hand, the management is to realize automation network and, on the other hand, it also ensures the publisher in published publications, different publications using different coding code. With reference below to the described embodiment of the invention. See Figure 1, to the embodiment of the invention in the network platform a schematic diagram of a concrete composition. The network platform system, for the associated multimedia printed books Transmedia of a unique encoding of the relationship management, realize printed books for multimedia services Publication and use, including the: Publishing service management platform, readers service platform, readers Publishing business database and platform database. Publishing service management platform with the publisher-interactive platform as, and obtaining information from the publisher to the publisher Publishing information, in particular to publisher Publishing multimedia printed books cross-carrier the associated unique code, wherein cross-carrier the multimedia printed books the associated unique code is used for unique identification of such multimedia printed books because of stepping the association relation, and so as to ensure that under the specific unique code generated by coding the uniqueness of all. In conjunction with the multimedia printed books cross-carrier when the associated unique code, the form of the file can be in order to authorize release and storage. Publisher-obtain the documents for the authorization, the authorization document editing can only the multimedia printed books cross-carrier the associated unique code of other code. Such as, the MPR publications, n is in the authorization file (such as, 10 bit) of the pre-encoding, the pre-coding and MPR-to-one correspondence relationship publications, publisher-obtained after the authorization document, only can encode the pre-encoding of other coding (such as, a post-encoding), these coding add up to a Publication can be identified in the information of a certain period. Publishing service management platform is also used for the publisher to reading multimedia printing multimedia information is stored in the service database in the Publication, and the published service the data in the database synchronization/release to the readers platform database (such as, from the mechanism operation management platform identification information the states the publication service data of data synchronization in a/release to the readers platform database, the synchronization data may be multimedia information). At the same time, it can also be for the Publishing service the data in the database to carry out other operation. Such as, the multimedia printed books MUF the multimedia information may be information of digital media file. The above-mentioned process can be, publisher-log on to the Publishing service management platform provides "book list" plate, and enters the MUF interface the digital media file, then select MUF version of the digital media file (or at the same time fill version description), then the corresponding digital media file MUF through the Publication service management platform 1 the Publication of upload to the network platform service database, as shown in Figure 9. The service platform states the reader with the readers is connected with the platform database, according to the request submitted by the readers states the reader the multimedia information database obtains the platform, and to provide to the reader. As shown in Figure 2, the system may also include mechanism operation management platform. Mechanism operation management platform can be used as a Publication superintendant management platform, business management through the Publication of the information platform to obtain publisher to, and across the carrier through the multimedia printed books the associated unique code (such as, MPR pre-coding) to the management of the management of publications. Such as, mechanism operation management platform can be for the Publishing service management platform to obtain multimedia printed books the associated unique code across the carrier to verify the request information, after the verification reading is obtained by cross-carrier media printing the associated unique code (if the verification is not through, then can inform the publisher does not pass the reasons, of course, can also be any processing is not carried out). Further speaking, mechanism operation management platform can be for the Publishing service management platform to obtain multimedia printed books cross-carrier the associated unique code request information to verify; according to the verification of the Serial number of the inter-carrier generating multimedia printed books the associated unique code, and will the multimedia printed books cross-carrier the associated unique code stored in the network platform of the Publishing business database, the multimedia printed books cross-carrier the associated unique code information can be in the form of the authorization file; notice obtaining the multimedia printed books states the publisher across the associated unique code information carrier, as shown in Figure 10. The above-mentioned published service management platform and mechanism operation management platform also can realize more management functions, such as, the Publication for business management platform states the publisher generated according to the request of reading the multimedia to print across the carrier the associated unique code management request, the multimedia printed books and cross-carrier the associated unique code management request is sent to the mechanism operation management platform; corresponding, mechanism is also used for the management platform operation according to the received multimedia printed books cross-carrier the associated unique code management request to management operation; the management request includes the revoke request or extension request, the management operation in response to the multimedia including the cancellation of inter-carrier printed books the associated unique code or the multimedia printed books associated cross-carrier period of the use of the unique code. Furthermore, mechanism operation management platform can also be used for the Publication of the network platform service database stored multimedia printed books for converting the multimedia information, the multimedia printed books by standard of the multimedia information stored in the network platform and the Publishing business database. Such as, the management platform to operate service management platform through the Publication "multimedia printed reading material release management" Edition, published to the network platform service database stored in the digital media file MUF MPR encrypted digital media file is generated, then check digital media file MPR, and the corresponding information (e.g., picture, inc., such as sound listening) and in line with requirements whether, if check confirming that there is no error, then the issuing function, will publish service the data in the database to be synchronized to the readers platform database downloading from the readers, as shown in Figure 11. Wherein a plurality of the above-mentioned encryption encryption modes: if, for Figure 12 the universal encryption manner shown, of the platform to the network is stored in the database of the digital media file MUF DRM encryption processing, digital media file and MPR, the MPR only digital media file can be used together with specific printed matter, such as, when the publisher making and releasing a MPR coding multimedia information (such as voice file), and published a MPR coding should be on the printed matter, in the printed matter is on the need of the user can be the normal use of the multimedia information, such as in the correct the text or Image on the corresponding voice explanation. Or, as fig. 13 is shown in the user authentication encryption modes, to obtain the states the reader the user account information, according to the user's account information to the network platform that is stored in the database of the digital media file MUF personalized encryption processing, and obtain only the user of the account number for use with the multimedia readers reading tool identification of printed books encrypt the multimedia document. The above-mentioned two kinds of encryption modes can be overlapped to use, that is, double encryption, can also be use singly respectively. The corresponding, MPR access readers after encrypting the digital media file, the corresponding MPR reading tool can be before broadcasting its decryption, the decrypted file can be played. If the DRM encryption is decrypted DRM corresponding to, if it is the user account information personalized encryption, decryption is the need of obtaining the user account information, then, according to user account information is decrypted digital media file MPR. Through the above-mentioned encryption and decryption can realize the digital copyright protection, digital copyright protection is mainly in order to protect the copyright interest, the prohibition of illegal diffusion. The specific method for a technical support system background or implied shape (relative to the readers and publisher), is to provide publisher-manufacturing process and upload the distribution of digital media file technical format consistency with the reading device, reading reliability and copyright protection technique for processing. The technology automatically generating the running process of the system, system technical support of bottom layer, does not need to grasp and intervention Publishers, and readers, a professional maintenance and management, and will not constitute a publisher and readers technical obstacles or difficult. As shown in Figure 3, for the embodiment of the invention, the network platform system of a specific structure of a level of a schematic diagram. In this example the service platform reader MPR, MPR mechanism operation management platform, MPR Publishing service management platform and the relationship between the database. Wherein the database includes database and MPR MPR readers Publishing business database, this can be performed between two database copy of the data. Different according to the specific data characteristics, the copy can be a synchronous-replication, can also be asynchronous copy; can be a single document reproduction, can also be a batch copy. As shown, the two that is stored in the database file may include audio/video file. Readers wherein MPR downloading from the database data readers, MPR Publishing business database data for publisher and management institutions use, through the control of the two database synchronization/release of the content and timing, MPR network platform system in the platform can be of the readers to interact with other platform. The above-mentioned database can adopt different database cluster technology. If Oracle, Sybase, SQL with Server mature database cluster solutions, commonly used MySQL Master/Slave is also of similar scheme. The embodiment of the invention in the network platform system MPR can support a plurality of different languages, different regional, of different types. In the database architecture need to design different language version of the database, the data of the different regions, and according to the type of distributed database. As shown in Figure 4a as shown, the multi-language database a schematic diagram of a concrete composition; as shown in Figure 4b as shown, the sub-areas of the database of a schematic diagram of a concrete composition; as shown in Figure 4c is shown, according to the type of distributed database. The above-mentioned in the Figure the "database" refers to database or platform readers Publishing business database. In order to further the described embodiment of the invention, the following are respectively detailed description of the invention in some of the specific embodiment of the service management platform, the management platform to operate the function of the service platform and readers and realizing the way. A, MPR Publishing service management platform MPR Publishing service management platform is MPR publications International services organizations and MPR publisher for business communications and information transmission service platform, the MPR code to provide publisher MPR use and network technical support service and related services and the like. It mainly has the following function: 1, MPR code pre-coding application MPR-MPR publisher applications when encoding code, published by the MPR service management platform provides the user using the interface (e.g., web page), at the interface of the books in the registered data and content information, such as the publisher, the name of the publications, ISBN, such as editor. As shown in Figure 5, to a "pre-coding application" interface. Such as, the Publication units (mechanism) needs to obtain the multimedia to print the index code reading, the need to fill in MPR Publishing service management platform registration data of multimedia printing (such as reading name, publisher, the ISBN). MPR Publishing service management platform according to the method in the embodiment of the invention, to the publisher issuing one of the index code (that is, pre-coding a specific form) to the reading material. Wherein the index of multimedia printed books in accordance with the code may be a Serial number of a 10-bit digital-to-sequence, is the one in the form of the file suffix name * .mra the electronic document (in other words the above-mentioned embodiment the authorization file described in), at the same time the index of the multimedia printed books coding information recording in the database. Publishing units download the electronic document (mechanism) after the completion of the acquisition of the index code printed books. MPR Publishing service management platform to the multimedia printing of index codes of the unified payment, unified management, guarantee the uniqueness of the index encoding the same. 2, for pre-coding MPR Publishing service management platform to the MPR mechanism operation management platform (or called, the central mechanism operating platform MPR) application pre-encoding, the MPR mechanism operation management platform that MPR published International affairs effective organization of the application, generating the book and the pre-coded electronic document registration document link address, MPR the management platform to operate the file is made available to the link address of the Publishing service management platform or MPR the electronic document provided directly to MPR Publishing service management platform, for MPR publisher-in Publishing business platform service operation interface download, as shown in Figure 6. 3, give up pre-coding If due to the changes of the plan of the Publication and other reasons, it is necessary to give up to publish the book, Publication of the publisher MPR MPR operation interface service management platform member cancel or rescind the book in the pre-coding. 4, the voice file upload package MPR publisher-completion of the book after the paper, the Publishing service management platform on the MPR transfer the book bag sound file (file types :* .muf), MPR Publishing service management platform the uploaded file package is stored to the corresponding database. Uploading interface can be as shown in Figure 7. Such as, (mechanism) Publication units making end multimedia printed books digital media file corresponding to the (file types :* .muf) the rear, through the network to the MPR this document Publishing service management platform. MPR Publishing service management platform query a database, the name of the reading, publisher, index coding information, according to the information by encrypting MUF technology such as the digital media file will be converted into a can only be MPR reading tool identification of the digital media file MPR (file types :* .mpr), provided to the user to download. MPR reading tool identification MPR method of digital media file is: MPR the file name of the digital media file (not containing file suffix name) that is, the index code of the said reading material 32 to binary conversion of the series of characters. Such as: "language" multimedia printed books volume one coding the index of a grade for: 0070000001, corresponding to the reading of the digital media file MPR should be named: 022O7C1. mpr. 5, MPR digital media file download For the convenience of MPR publisher-sound-proofing, the MPR publisher Publishing service management platform service operation interface to download the book digital media file MPR. Because multimedia printed reading material can meet the needs of multiple languages, the MPR Publishing service management platform must also the corresponding developed various different language version of the web site. B, MPR mechanism operation management platform MPR mechanism operation management platform is published MPR background system of service management platform, MPR is MPR publications database and the carriers of the digital media file. In response to a variety of different languages, MPR mechanism operation management platform there are also various different language version. It mainly has the following function: 1, the pre-coding MPR check the management platform to operate the management platform MPR Publication of the publisher to the record of registration data and content of the books, to check the MPR generated after the pre-coded electronic document publisher, and the link address of the file or document to MPR Publishing service management platform. Such as, if the two platform sharing of the database, can be only the electronic file in the database address notification of MPR Publishing service management platform. 2, give up pre-coding MPR mechanism operation management platform according to published by publisher MPR MPR the requirements of the business management platform at any time to give up the use of the pre-coding. 3, extension pre-coding If the MPR publisher-in period is not finished within the Publication of the book, MPR mechanism operation management platform according to the published by publisher MPR MPR the requirements of the service management platform to extend the service life of the pre-encoding. 4, MPR digital media file upload MPR mechanism operation management platform of the MPR publisher of the digital media file to upload packet (such as, sound file packet) are converted and/or encryption processing, to generate a corresponding digital media file standard of MPR (* .mpr), then the website Publishing service platform to the MPR. 5, statistical multimedia printed books MPR mechanism operation management platform can count the number of multimedia printed books, data is gathered to form statements. 6, management MPR publisher MPR mechanism operation management platform can be the management of the information publisher MPR, such as increased MPR publisher, MPR publisher information changes. Three. MPR readers service platform MPR readers of the multimedia service platform is connected with the printed books special network platform of the reader MPR. The reader of the multimedia printed books can be in the platform to the corresponding operation, such as, user registration, the purchase multimedia printed books, downloading and the like. Known through the above-mentioned description, the embodiment of the invention the network platform system, the multimedia platform across the carrier printed books a unique code associated with the distribution, on the one hand, ensures the publisher access to multimedia printed books cross-carrier associated with the uniqueness of the unique code, avoid different publications of sharing the same encoding code possible, read and experience of the user is improved; on the other hand, realizes the networked management of multimedia reading publications, which is convenient for improving management efficiency. Through the implementation of the embodiment of the invention can also realize the reading the multimedia to print the Publication and the use of service automation and integrationists, the publisher provides has a copyright protection of digital Publishing services platform; in a further aspect, Publishing business database through the synchronous/release this kind of operation mode can be the basis of the multimedia printed reading data (such as title, author, the ISBN) in the database copy to the readers platform, the service platform in which these basic data only-readable, such as a data backup, in addition also ensure consistency of data, the reader service platform how to use these basic data sat some other related application (such as Internet shopping, etc.), may be readers platform according to the product of the design planning, will not destroy the original basic data. The corresponding, as shown in Figure 8, to the embodiment of the invention, the method for managing the network platform a specific flow chart. The method used in the above-mentioned embodiment of the network platform system, through the associated multimedia printed books Transmedia of a unique encoding of the relationship management, to the multimedia printed books the Publication and the use of the service, wherein the network platform system includes a Publishing service management platform, readers service platform, readers Publishing business database and platform database, the method comprises: 801, Publishing service management platform to a publisher Publishing multimedia printed books cross-carrier the associated unique code, wherein cross-carrier the multimedia printed books the associated unique code is used for unique identification of such multimedia printed books because of stepping the association relation, and so as to ensure that under the specific unique code generated by coding the uniqueness of all. 802, the publisher Publishing service management platform multimedia printed books to the multimedia information stored in a service database in the Publication, and the published service the data in the database synchronization/release to the readers platform database. 803, readers service platform according to the request submitted by the readers states the reader the multimedia information database obtains the platform, and to provide to the reader. Wherein including the above-mentioned multimedia printed books MPR publications, the above-mentioned multimedia printed books cross-carrier the associated unique code includes MPR code pre-encoding, the above-mentioned multimedia printed books cross-carrier the associated unique code information in order to authorize the the form of the document storage and release. At the same time, steps 801 and steps 802-803 not necessarily sequence of between, such as, if the step 801 in step of reading materials and multimedia printing 802-803 of printed books in the multimedia object is not the same, then the step 802-803 may also in step 801 implementation before; however, it should be noted that steps 802-803 reading multimedia printing in a one-to-one correspondence with the inter-carrier media printed books the associated unique code. In addition to the release of the pre-encoding can be carried out outside the management of, other management can also be realized, such as: A, according to the published service management platform states the publisher generating the multimedia printed books the request of the associated cross-carrier the only code management request, the multimedia printed books and cross-carrier the associated unique code management request is sent to the management platform to operate; the management request includes the revoke request or extension request, the management operation in response to the multimedia including the cancellation of inter-carrier printed books the associated unique code or the multimedia printed books associated cross-carrier period of the use of the unique code. B, mechanism operation management platform according to the received multimedia printed books cross-carrier the associated unique code management management operation request. On the other hand, this method can also include the following steps in one or more of: 1, the management platform to operate the Publishing business database stored multimedia printed books for converting the multimedia information, the multimedia printed books by standard multimedia information and stored in the Publishing business database. 2, the operation of the network management platform of the platform of the multimedia is stored in the database of multimedia information printed books universal encryption processing, and obtain only the common use of the printed matter can be multimedia printed reading material; or, the management platform to operate the user account information states the reader , according to the user's account information to the network platform of the multimedia is stored in the database of multimedia information printed books personalized encryption processing, and obtain only the user of the account number for use with the multimedia readers reading tool identification of printed books encrypt the multimedia document. 3 the states the publication service management platform according to the publisher to reading multimedia printing across the carrier the associated unique code request information to the mechanism operation management platform to obtain multimedia printed books the associated unique code across the carrier; the mechanism operation management platform for the Publishing business management platform multimedia printed books to the associated unique code across the carrier to verify the request information, after the verification reading is obtained by cross-carrier media printing the associated unique code, and will the multimedia printed books cross-carrier the associated unique code provided to the Publishing service management platform. In the step 3 in, mechanism operation management platform for the Publishing business management platform multimedia printed books to the associated unique code across the carrier to verify the request information, after the verification reading is obtained by cross-carrier media printing the associated unique code, and will the multimedia printed books cross-carrier the associated unique code provided to the Publishing service management platform may also include: The mechanism operation management platform for the Publishing service management platform to obtain multimedia printed books the associated unique code across the carrier to verify the request information; According to the verification of the Serial number of the inter-carrier generating multimedia printed books the associated unique code, according to the multimedia printed books cross-carrier the associated unique code generates an authorization document, and will the authorization document stored in the database of the network platform, the authorization document including multimedia printed books in the associated unique code across the carrier, the publisher through the Publishing service management platform to obtain the authorization document. At the same time, the embodiment of the invention, multimedia reading can also realize the real-time on-line service, in other words: According to the application program of the user end including multimedia printed books cross-carrier the associated unique code information corresponding to printed books database for the address of the printed books, said printed books multimedia is stored in the database of multimedia information printed books; According to the printed books corresponding to the address of the database in the database of the obtained printed books with said printed books information corresponding to multimedia information, in order to realize the real-time on-line reading. Wherein in the above-mentioned process, the user ends the application program be stored comprises a multimedia printed books cross-carrier the associated unique code information to decode the printed books, obtained after the decoding address information storage of multimedia (such as the URL of the database), according to the address can be connected to the corresponding database (for one IP address there may be a plurality of database), the aforesaid decoding the multimedia information storage address further includes the multimedia information in the corresponding database the specific position, it is possible to obtain the multimedia information and sending it back to the application program of the user end. In this way, the user through the use of the application program corresponding to the operation of the on-line can be real-time multimedia information of the reading application. In the embodiment of the above-mentioned method with a specific interpretation of the same in the aforesaid embodiment, the one-to-one I do not. Of an embodiment of the present invention can be each platform support platform of the website operation, user operation interface can be a web site such as the user interface. In the embodiment of the invention the network platform management method, the multimedia printed books can be cross-carrier a unique code associated with the distribution, on the one hand, ensures the publisher access to multimedia printed books cross-carrier associated with the uniqueness of the unique code, avoid different publications of sharing the same encoding code possible, read and experience of the user is improved; on the other hand, realizes the networked management of multimedia reading publications, which is convenient for improving management efficiency. Through the implementation of the embodiment of the invention can also realize the reading the multimedia to print the Publication and the use of service automation and integrationists, the publisher provides has a copyright protection of digital Publishing services platform; in a further aspect, Publishing business database through the synchronous/release this kind of operation mode can be the basis of the multimedia printed reading data (such as title, author, the ISBN) in the database copy to the readers platform, the service platform in which these basic data only-readable, such as a data backup, in addition also ensure consistency of data, the reader service platform how to use these basic data sat some other related application (such as Internet shopping, etc.), may be readers platform according to the product of the design planning, will not destroy the original basic data. Through the above description of the embodiment of the, those of skill in the art can clearly understand that various embodiments may rely on software plus the necessary universal hardware platform of the way to realize, of course also can be through the hardware. Based on this understanding, the above-mentioned technical scheme of the prior art essentially contribute to or part of the product can be embodied in the form of software, the computer software product can be stored in the computer-readable storage medium, such as ROM/RAM, diskette, optical disk, which comprises a plurality of instruction is used for the computer equipment (can be a personal computer, server, or network equipment, and other) or each implementation of the embodiment of the embodiment of the method of the certain part. The embodiment of the above, the technical proposal did not constitute a limitation of the scope of protection. Any in the above-mentioned embodiments within the spirit and principle of the modification of the, equivalent replacement and improved, and the like, shall be included in the scope of protection of the technical scheme. The embodiment of the invention provides a network platform system and a network platform management method. The network platform system performs unique coding management on a cross-media association of multimedia print reader to realize services aiming at publication and use of the multimedia print reader, and comprises a publication service management platform, a reader service platform, a publication service database and a reader platform database, wherein the publication service management platform is used for publishing a unique code of the cross-media association of the multimedia print reader to publishers, and is also used for synchronizing/publishing data in the publication service database to the reader platform database; and the reader platform is connected with the reader platform database, and is used for acquiring multimedia information from the reader platform database according to requests submitted by readers and providing the multimedia information for the readers. Through the network platform system and the network platform management method, the automation and unification of the services for the publication and use of the multimedia print reader can be realized, and the publishers are provided with a copyright protected digital publication service platform. 1. A network platform system, characterized in that for the associated multimedia printed books Transmedia of a unique encoding of the relationship management, realize printed books for multimedia services published and use of, the system includes a Publishing service management platform, readers service platform, readers Publishing business database and platform database; The for service management platform states the publication to the publisher Publishing multimedia printed books cross-carrier the associated unique code, wherein cross-carrier the multimedia printed books the associated unique code is used for unique identification of such multimedia printed books because of stepping the association relation, and so as to ensure that under the specific unique code generated by coding the uniqueness of all; also for the publisher to reading multimedia printing multimedia information is stored in the service database in the Publication, and the published service the data in the database synchronization/release to the readers platform database; The service platform states the reader with the readers is connected with the platform database, according to the request submitted by the readers states the reader the multimedia information database obtains the platform, and to provide to the reader. 2. System according to Claim 1, characterized in that the system also comprises a mechanism operation management platform, Wherein the Publishing service management platform, is also used for multimedia printing according to the publisher to reading the associated unique code across the carrier to the request information to the management platform to operate across the carrier to obtain multimedia printed books the associated unique code; The mechanism operation management platform, used for the Publishing service management platform to obtain multimedia printed books cross-carrier the associated unique code request information to verify, the verify reading multimedia printing through obtained after the associated unique code across the carrier, and the stated multimedia printed books cross-carrier the associated unique code provided to the Publishing service management platform. 3. System according to Claim 1, characterized in that The service management platform states the publication according to the is also used for generating the multimedia request states the publisher cross-carrier printed books the associated unique code management request, the multimedia printed books and cross-carrier the associated unique code management request is sent to the mechanism operation management platform; The mechanism is also used for the management platform operation according to the received multimedia printed books cross-carrier the associated unique code management management operation request; Wherein the management request includes the revoke request or extension request, the management operation in response to the multimedia including the cancellation of inter-carrier printed books the associated unique code or the multimedia printed books associated cross-carrier period of the use of the unique code. 4. System according to any one of Claim 1 to 3, characterized in that said multimedia printed reading material includes MPR publications, the multimedia printed books cross-carrier the associated unique code includes MPR code pre-encoding, the multimedia printed books cross-carrier the associated unique code information in order to authorize the the form of the document storage and release. 5. System according to any one of Claim 1 to 3, characterized in that the Publishing business database or readers platform database includes a sub-region or sub-language database; or the service database states the publication the platform database or distributed database. 6. System according to Claim 4, characterized in that The mechanism is also used for the management platform to operate on the network platform of the multimedia is stored in the database of multimedia information printed books universal encryption processing, and obtain only the common use of the printed matter can be multimedia printed reading material; or The mechanism operation management platform is also used to obtain the states the reader the user account information, according to the user's account information to the network platform of the multimedia is stored in the database of multimedia information printed books personalized encryption processing, and obtain only the user of the account number for use with the multimedia readers reading tool identification of printed books encrypt the multimedia document. 7. System according to any one of Claim 1 to 3, characterized in that the mechanism is also used for the management platform operation: For the Publishing service management platform to obtain multimedia printed books the associated unique code across the carrier to verify the request information; According to the verification of the Serial number of the inter-carrier generating multimedia printed books the associated unique code, according to the multimedia printed books cross-carrier the associated unique code generates an authorization document, and will the authorization document reading multimedia printing across the carrier and the associated unique code information stored in the database of the network platform, the authorization document including multimedia printed books in the associated unique code across the carrier, the publisher through the Publishing service management platform to obtain the authorization document. 8. A network platform management method, characterized in that said method is used for network platform system, through the associated multimedia printed books Transmedia of a unique encoding of the relationship management, realize printed books for multimedia services published and use of, the system includes a Publishing service management platform, readers service platform, readers Publishing business database and platform database, the method comprises: The service management platform states the publication to the publisher Publishing multimedia printed books cross-carrier the associated unique code, wherein cross-carrier the multimedia printed books the associated unique code is used for unique identification of such multimedia printed books because of stepping the association relation, and so as to ensure that under the specific unique code of all coded uniqueness of the generated; The service management platform states the publication the publisher to reading multimedia printing multimedia information is stored in the service database in the Publication, and the published service the data in the database synchronization/release to the readers platform database; The readers states the reader service platform according to the request submitted by the platform states the reader the multimedia information database obtains, and to provide to the reader. 9. Method according to Claim 8, characterized in that the method further comprises: The service management platform states the publicationstates the publisher generated according to the request of reading the multimedia to print across the carrier the associated unique code management request, the multimedia printed books and cross-carrier the associated unique code management request is sent to the mechanism operation management platform; The mechanism operation management platform according to the received multimedia printed books cross-carrier the associated unique code management management operation request; Wherein the management request includes the revoke request or extension request, the management operation in response to the multimedia including the cancellation of inter-carrier printed books the associated unique code or the multimedia printed books associated cross-carrier period of the use of the unique code. 10. Method according to Claim 8, characterized in that said multimedia printed reading material includes MPR publications, the multimedia printed books cross-carrier the associated unique code includes MPR code pre-encoding, the multimedia printed books cross-carrier the associated unique code information in order to authorize the the form of the document storage and release. 11. Method according to any one of Claim 8 to 10, characterized in that the system also comprises a mechanism operation management platform, the method further comprises: The business management platform according to the publisher states the publication multimedia printed books to the associated unique code across the carrier to the request information to the management platform to operate across the carrier to obtain multimedia printed books the associated unique code; The mechanism operation management platform for the Publishing business management platform multimedia printed books to the associated unique code across the carrier to verify the request information, after the verification reading is obtained by cross-carrier media printing the associated unique code, and will the multimedia printed books cross-carrier the associated unique code provided to the Publishing service management platform. 12. Method according to any one of Claim 8 to 10, characterized in that the method further comprises: According to the application program of the user end including multimedia printed books cross-carrier the associated unique code information corresponding to printed books database for the address of the printed books, said printed books multimedia is stored in the database of multimedia information printed books; According to the printed books corresponding to the address of the database in the database of the obtained printed books with said printed books information corresponding to multimedia information, in order to realize the real-time on-line reading. 13. Method according to Claim 10, characterized in that the mechanism operation management platform states the publication service management platform to the stored multimedia printed books for converting the multimedia information comprises: The mechanism operation management platform to the network platform of the multimedia is stored in the database of multimedia information printed books universal encryption processing, and obtain only the common use of the printed matter can be multimedia printed reading material; or The mechanism of the platform to obtain operation management of the user account information states the reader , according to the user's account information to the network platform of the multimedia is stored in the database of multimedia information printed books personalized encryption processing, and obtain only the user of the account number for use with the multimedia readers reading tool identification of printed books encrypt the multimedia document. 14. Method according to Claim 11, characterized in that the mechanism operation management platform for the Publishing business management platform multimedia printed books to the associated unique code across the carrier to verify the request information, after the verification reading is obtained by cross-carrier media printing the associated unique code, and will the multimedia printed books cross-carrier the associated unique code provided to the Publishing service management platform comprises: The mechanism operation management platform for the Publishing service management platform to obtain multimedia printed books the associated unique code across the carrier to verify the request information; According to the verification of the Serial number of the inter-carrier generating multimedia printed books the associated unique code, according to the multimedia printed books cross-carrier the associated unique code generates an authorization document, and will the authorization document stored in the database of the network platform, the publisher through the Publishing service management platform to obtain the authorization document.