METHOD OF BIDDING FOR ADVERTISEMENT INVENTORY THROUGH SELECTIVE CHARGING METHOD BETWEEN PERIOD-BASED CHARGING METHOD AND CLICK-BASED CHARGING METHOD ON ADVERTISEMENT PLATFORM OF ONLINE SHOPPING WEBSITE

Hereinafter, the present invention according to in the embodiment to with an rapidly and to reduce a memory reference to drawing.. However the present invention is in the embodiment by one number or limited not. In addition, each drawing number to the same references the same it became at the time of exhibits and member.

The of the present invention in the embodiment, online shopping site for example, market G, auction such as a shopping mall seller online money is sellers platform advertisement of the subject advertisement goods is registered exercises, and transmits an advertising inventory or slots of bids contention-the advertiser advertisement inventory or slots relates to techniques winning bid, advertisement inventory for charging mode in competition bidding for a corresponding advertisement inventory previous performance otherwise based on desired each advertisers bidding is performed by the charge manner, of a human body in a non purchase bid and advertisement advertiser can be under public affairs number, sales maximum inventory advertisement. can be derived.

Hereinafter the present detailed description of the invention and provides it to the buyer shopping site goods is registered sellers platform advertisement advertisement exercises, and transmits an advertising inventory or slots in which bids for a corresponding advertisement inventory or slots through advertiser of a or at a centered content of determining.

Advertisement inventory bidding method according to Figure 1 of the present invention in the embodiment are to explain the. system in one example.

Also 1 with a, advertisement inventory bidding system (100) a plurality of advertisers (advertiser N advertiser 1 -) at least of one or more ADS to a inventory (200) in which bids for is a system for performing.

Advertisement inventory bidding system (100) according to the advertisement inventory bidding method of the present invention in the embodiment are performing as the system, advertisement inventory (200) each slot constituting a for example, slot X, Y, Z performs a bid for each, slot X, Y, Z in which bids for each. under public affairs number result. Advertisement inventory a one slot may comprise an only, plurality of slots may be, one slot only the same slot and inventory the ad including the widest sense of the can be used.

Plurality of advertisers each (1 - advertiser N advertiser) PC, tablet PC and smart phone'S. smart such as including device compete using a user terminal can be a bid.

Advertisement inventory bidding system (100) advertising inventory (200) for each of slots, 1) plurality of charging mode, for example, charging mode number period, a charging mode based click CPC charging mode based on performance each not previously significant value determines that the charging mode one of executable then determined on a basis of the bidding manner may, 2) each plurality of advertisers the desired charging mode and bid for determining condition for restricting Bidder by on a basis of the KIPO &.

Advertisement inventory bidding system (100) as the above 1) and 2) which may be carried out for each, 3 also and a 2 also the reference to a described.

Also Figure 2 shows a 1 also in the embodiment of bidding system inventory advertisement it became at the time of to chemical formula 6, m is an configuration, the above-mentioned 1) plurality of billing schemes based on performance previously charging mode one of executable then determined by determining the progress bids manner is to a system.

2 also refers to surface, advertisement inventory bidding system (100) the number 1 calculation section (210), charging decision unit (220), acquisition section (230), number 2 calculation section (240), advertiser decision unit (250) and storage unit (260) includes.

Storage unit (260) the present invention for storing data for the associated block carrying out as a means to, advertisement inventory history for each of slots, previous data for example, charging mode, exposed (CTR; Click Through Rate) number contrast click through rates, such as can include a sales, for each slot may include keywords, and the like.

Number 1 calculation section (210) comprises at least one advertisement inventory at least two or more previously generated for each charging mode calculates the performance.

At this time, number 1 calculation section (210) has at least one advertising inventory for each or more slots, by each of at least two charging mode previously performance for example, .and is capable of calculating the sales. Hereinafter, a description of the present invention for facilitating the charging mode number periods and the CPC and charging mode by using only two charging mode described a charging mode.

For example, also 1 to X slot shown in, storage unit (260) using data stored in the charging mode the period number previously generated by charging mode CPC and in which an Image was printed previously generated by. and is capable of calculating the sales.

I.e., is in the embodiment according to the present invention, each of the slots charging mode sequence into three parts may be altered which one charging mode and is not limited to charging mode according to period number may be employed and, use can be made of, for CPC charging mode. Thus, each of the slots period performance of born on a coil charging mode number CPC and performance of born on a coil charging mode is capable of having a lightpath, information therefor a reservoir (260) to stored at number 1 calculation section (210) receives an CPC slot generated by charging mode number for sales and period for sales generated by charging mode and is capable of calculating the..

Number 1 calculation section (210) the slot for each CPC number period for sales and charging mode by charging mode for sales by various manner that can be.

In one example, number 1 calculation section (210) the slot X a previous sales during period number CPC and sales most recent by charging mode by charging mode can compute the KIPO & sales most recent. E.g., slot X recent charging mode is CPC charging mode (a), (b) charging mode number period, CPC (c) charging mode when assume and the processing advances to step order, number 1 calculation section (210) the (b) charging mode number period CPC and last for sales by a charging mode for sales by CPC (c) calculates a charging mode.

Other in one example, number 1 calculation section (210) the slot Y a previous sales most recently for charging of 'house' based on a most recent sales itself and the rest the sales a plurality charging mode can compute the KIPO & mean in which an Image was printed. E.g., slot Y of bids before recent number period of charging mode possesses server's address and charging mode (a), (b) charging mode CPC, CPC charging mode (c), (d) charging mode number period supplied with a in order of number 1 calculation section (210) determines the most recent charging mode for charging mode number periods in which the most recent sales i.e., (d) charging mode number period itself and the rest for sales by a charging mode charging mode CPC a plurality the sales are for sales by CPC charging mode (b) and (c) charging mode for sales by CPC calculated the average sales. Well as, number 1 calculation section (210) has an average charging mode and the remaining sales number for calculating a representative element can be predetermined, corresponding slot of advertising keyword, category can be the collector are vertically as a mask.

Another in one example, number 1 calculation section (210) the slot Z number period during sales a previous sales a plurality charging mode mean sales and CPC sales a plurality charging mode can compute the KIPO & mean in which an Image was printed. E.g., slot Z of bids possesses server's address and of charging mode before recent CPC charging mode (a), (b) charging mode number period, CPC charging mode (c), (d) charging mode number period supplied with a in order of number 1 calculation section (210) charging mode number the period (b) a plurality the sales are for sales and by charging mode number period (d) average for sales by charging mode number period calculates a sales, CPC a plurality charging mode the sales are for sales by CPC charging mode (a) and (c) charging mode for sales by CPC calculated the average sales. Well as, number 1 calculation section (210) for calculating a representative sales a mean water level in the number element can be predetermined, corresponding slot of advertising keyword, category can be the collector are vertically as a mask.

Charging mode decision unit (220) the number 1 calculation section (210) by the sales and charging mode number CPC the crab it buys period the sales by a comparison of the charging mode, one of corresponding slot and decides the charging mode.

At this time, charging mode decision unit (220) receives an slot for example, slot X for CPC is the sales charging mode number period charging mode of X slot above the sales periods and the charging mode can be determine billing number. I.e., charging mode decision unit (220) receives an sales schemes for coding signals slot at the highest who generated and decides the charging mode.

Acquisition section (230) from each a plurality of advertisers charging mode decision unit (220) determined by a charging mode in which bids for acquires conditions.

Advertisement inventory bidding system (100) the slot determined for a charging mode of corresponding parameters to advertisers to be bid slots and under public affairs number, advertisers determined from each by receiving conditions in which bids for charging mode, in which bids for charging mode corresponding slot of the blocks of pixels to obtain the KIPO & conditions.

Further, advertisement inventory bidding system (100) to test the corresponding devices by slot corresponding conditions and bid charging mode most recent slot number each advertisers performing bids for the resource may be under public affairs, such as CTR of the slot corresponding quality index (Quality Factor) to the corresponding slot number each advertisers performing bids for the resource by public box, advertisers corresponding slot of bids conditions may KIPO & aid in determining the.

Acquisition section (230) bid obtained by [...] to a charging mode conditions may include (bidding price), all the information necessary to bid inventory advertisement may comprise an.

Number 2 calculation section (240) acquired part (230) obtained by plurality of advertisers bidding based on each standard calculates the bid conditions.

At this time, number 2 calculation section (240) for each of the advertisement inventory or slots of a predetermined based on criteria acquisition section (230) obtained by bidding conditions by processing the, plurality of advertisers bidding standard each. and is capable of calculating the conditions.

Number 2 calculation section (240) calculated by standard bidding conditions a predicted sales can be efficiently produced, and the corresponding slot, corresponding slot of the CTR, PPC (Pay per Click) such as may include a.

Number 2 calculation section (240) receives an diffusion charging mode of the slot when the charging mode number obtained from each advertisers bidding conditions for example, anticipating [...] non can be a calculation is performed, as a sales, CPC corresponding charging mode of the slot when the charging mode is obtained from each advertisers can exposed reference [...] non (IMP; Impression) and CTR by multiplying a, .and is capable of calculating the sales expected.

Advertiser decision unit (250) the number 2 calculation section (240) calculated by the slot each standard bidding advertisers according to conditions and decides the advertiser of the slot.

At this time, advertiser decision unit (250) receives an expected slot the highest who corresponding advertiser can be deciding advertiser of the slot.

Also shown in 2 to be a bidding system inventory advertisement a slot past the accounting using history information and to determine how each of these components, determined slot manner executable system comprises the following several steps of bids at this time to feedback charging mode slot can be managing, the objective compound. sales.

it became at the time of advertisement inventory also also Figure 3 shows a 1 to one other system bid chemical formula 6, m is an configuration in the embodiment, the above-mentioned 2) the desired each plurality of advertisers for determining condition and bid charging mode for restricting Bidder by is performed is to a system.

Also 3 with a, advertisement inventory bidding system (100) the received part (310), acquisition section (320), calculation section (330), decision unit (340), storage unit (350) and number study (360) includes.

Storage unit (350) the present invention for storing data for the associated block carrying out as a means to, previous data for each advertisement inventory of slots for example, charging mode, exposed (CTR; Click Through Rate) number contrast click through rates, such as can include a sales, for each slot may include keywords, and the like.

Receiving unit (310) comprises at least one advertisement inventory or slots plurality of advertisers plurality of billing schemes from each charging mode the desired one is: this recorder receives user with a selection of reliable network.

For example, receiving unit (310) a plurality of advertisers corresponding slot number period from each CPC or charging mode: this recorder receives user with a selection of reliable network charging mode.

Acquisition section (320) a plurality of advertisers in which bids for a desired from each charging mode acquires conditions.

Advertisement inventory bidding system (100) to test the corresponding devices by slot a predetermined bidding advertisers bidding to the second computer for performing under public affairs can be a page number, a selected page outliers number charging mode and a desired charging mode in which bids for the blocks of pixels to obtain the KIPO & conditions.

Further, advertisement inventory bidding system (100) the number study (360) most recent slot corresponding to the digital charging mode and bid conditions corresponding slot number each advertisers performing bids for the resource may be under public affairs, such as CTR of the slot corresponding quality index (Quality Factor) to the corresponding slot number each advertisers performing bids for the resource by public box, advertisers a desired slot corresponding charging mode and bid conditions may KIPO & aid in determining the.

Acquisition section (320) bid obtained by a desired conditions [...] to a charging mode may include (bidding price), all the information necessary to bid inventory advertisement may comprise an.

Calculation section (330) acquired part (320) obtained by plurality of advertisers bidding based on each standard calculates the bid conditions.

At this time, calculation section (330) for each of the advertisement inventory or slots of a predetermined based on criteria acquisition section (320) obtained by bidding conditions by processing the, plurality of advertisers bidding standard each. and is capable of calculating the conditions.

Calculation section (330) calculated by standard bidding conditions a predicted sales can be efficiently produced, and the corresponding slot, corresponding slot of the CTR, PPC (Pay per Click) such as may include a.

Calculation section (330) a desired advertiser the number 1 diffusion charging mode when the charging mode number 1 number obtained from advertiser bid conditions for example, anticipating [...] non can be a calculation is performed, as a in which an Image was printed, a desired advertiser number 2 CPC is charging mode when the charging mode number 2 reference [...] non obtained from advertiser can exposed (IMP; Impression) and CTR by multiplying a, .and is capable of calculating the sales expected.

Further, calculation section (330) a desired charging mode according to the same or different treatment bidding conditions for calculating a desired charging mode as well as charging mode to each other standard terms a sulphoxide or sulphonyl radical can compute the KIPO & bidding conditions. Wherein, terms standard bid but may be sales expected conditions, which does not limited to corresponding to expected sales bid condition is may be. For example, a desired charging mode the period when the charging mode number IMP conditions bidding standard terms, CTR, charging mode of bids including CPC a PPC may comprise an conditions, CPC non charging mode may comprise only a KIPO & [...].

Advertisement inventory bidding system is provided with a computation part (330) is freely rotated over the study number conditions bidding standard terms (360) corresponding to the digital number advertiser can be under public affairs.

Decision unit (340) has the computing section (330) the calculated by standard each advertisers slot according to conditions bidding advertisers and slot and decides the charging mode.

Also 3 shown in operation of bidding system inventory advertisement 9 also to 4 also refers to. off at the first and the second further described, the slightest.

A advertisers also Figure 9 shows a to 4 also, B, C, D is plurality of slots (or ad is and it cuts auditory are) X, Y, Z in which bids for box is a process for transmitting, A advertisers, B, C, D a desired charging mode and bid conditions plurality of slots X, Y, the charge desired with an advertiser of Z and successively decides method. timing the storing.

Also as shown in 4, plurality of slots X, Y, Z for each IMP slot the performance previously, CTR, PPC, sales the display unit displays images of the slot may include a charging mode. Wherein, of the most recent previous slot corresponding performance as information including sales and charging mode, previous performance information about the plurality of slots in which bids for box is a plurality of advertisers. may be ball number to the second computer.

Previous performance advertisers each standard bid conditions for calculating a representative conditions can be used.

Advertisement inventory bidding system a plurality of slots X, Y, Z for the A, B, C, also from each D 5 a desired as shown in charging mode and bid conditions ([...] non here) when or an acquisition is received, also 5 shown in the charge desired an advertiser such that each one of the sector and no battery A advertisers using [...], B, C, each standard bidding conditions D calculates a, calculated standard bidding conditions slot on the are X, Y, Z of and decides the charging mode with an advertiser.

Wherein, standard bid may be sales expected conditions, slots X, Y, Z the previous charging mode with an advertiser of a reference performance content printed onto the outer blocks is defined, for example, who from the lowest slot order can be determined.

Previous performance performance to the surface of glass of Figure 4 for example, the highest slot X of prior who in which it first determines the charging mode with an advertiser, who then high slot determines that the charging mode with an advertiser of Y and finally out the slot Z of and decides the charging mode with an advertiser.

Also also Figure 6 shows a 4 X slot shown in previous performance (410) a slot based on the X of charging with an advertiser to explain the process for determining for the, also 6 as shown in CTR during performance previous X slot (2%) and a also 5 to advertisers it became at the time of A, B, C, and no battery the charge desired each D [...] A advertisers using, B, C, D each expected sales (610) calculates a.

Slot X for each expected advertisers sales on which the calculated results, 500 and charging mode CPC non D advertiser bid conditions by bid [...] a predicted most who D advertiser a high to an X of advertiser for charging mode of X and the slot determined charging mode is decided by optically measuring the CPC.

Slot X of was is determined charging mode with an advertiser slot Y of charging with an advertiser a step is performed to determine how each of these components.

Previous Y slot Figure 7 Y a slot based on the performance of charging with an advertiser to explain the process for determining for the, advertiser D the slot X of advertiser A advertisers the others was determined, B, C of Y to be engaged with a slot in and decides the charging mode with an advertiser.

Also 7 as shown in slot during performance previous Y CTR (1%) and a also 5 shown in A advertisers, B, and no battery the charge desired each C [...] advertisers using each expected sales (710) calculates a.

A advertisers for Y slot, B, C each expected sales on which the calculated results, period [...] non charging mode number 9000 for sale a predicted A advertiser bid conditions most who A advertiser a high to an Y of deciding advertiser periods and the charging mode of Y the slot number is decided by optically measuring the charging mode.

Finally, slot X and a slot Y was is determined charging mode with an advertiser of slot Z of charging with an advertiser a step is performed to determine how each of these components.

Figure 8 slot Z Z a slot based on the performance of previous charging with an advertiser to explain the process for determining for the, advertiser D, A the slot X, Y is determined as a advertiser of B advertisers the others because, of Z C to be engaged with a slot in and decides the charging mode with an advertiser.

Also 8 Z slot as shown in previous performance during CTR (0. 7%) and a also B advertisers shown in 5, the charge desired each C [...] and no battery sales each expected advertisers using (810) calculates a.

Slot Z B for advertisers, C each expected sales on which the calculated results, period [...] non charging mode number 2200 for sale a predicted B advertiser bid conditions C advertiser who a predicted sales formed on the advertiser to an B of advertiser Z Z and the slot determined number of periods and the charging mode is decided by optically measuring the charging mode.

The above-mentioned process, slots X, Y, Z of Figure result Biddable charging mode with an advertiser is shown in 9. I.e., slot X to advertiser D and a CPC determined and charging mode, advertiser to Y slot A and a period determined charging mode number, slot number period and a B advertiser to Z charging mode is determined.

As such, also 3 shown in a desired the advertisers bidding system inventory advertisement charging mode to inventory as advertisements in view to be performed a bid by, number of a human body in a non purchase bid and advertisement advertiser can be under public affairs, advertisers calculated for each of the standard bidding conditions for example, expected path for a vehicle in which an Image was printed having the highest expected sales by determining a charging mode with an advertiser, sales maximum inventory advertisement. can be derived.

In addition, also shown in 3 in a specified bidding system inventory advertisement also to 4 9 such as a plurality of slots X, Y, Z to a bid A advertisers, B, C, a desired charging mode and bid conditions D connected to an external substrate which is not limited to the manner in which the, plurality of slots X, Y, Z for each A advertisers a bid, B, C, a desired D applied conditions and bid charging mode may be loaded with. E.g., slot X to a bid A advertisers, B, C, to X slot on the performed both D an advertiser determines that the charging mode and the after, slot Y to a bid A advertisers, B, C, advertisers or other both D performed is subjected to stripping for stripping slot Y for the charge desired with an advertiser can be to determine how each of these components.

One of the present invention also in the embodiment according to Figure 10 shows a method to the advertisement inventory bid chemical formula 6, m is an flow scheme, advertisement inventory bidding system 2 also shown in operation in. concerns a flow.

Also with a 10, advertisement inventory bidding method in the embodiment according to one of the present invention a the bs micro computer performs the corresponding two or more slot or inventory charging mode, for example, period and charging mode number is generated for each of CPC charging mode for sales calculates a (S1010).

Step S1010 advertising inventory or ad inventory number period a slot configured for each previously generated by charging mode charging mode CPC and in which an Image was printed previously generated by. and is capable of calculating the sales.

At this time, step S1010 number period for each of the slots by charging mode for sales by charging mode for sales and CPC various manner that can be.

Step S1010 the 1) for each slot number period during sales previously by CPC and sales most recent charging mode by charging mode can calculate sales most recent, 2) slots for each sales previously most recently for charging of 'house' based on a most recent sales itself and the rest the sales a plurality charging mode and is capable of calculating the sales which mean, 3) for each slot number period during sales previously sales a plurality charging mode mean sales and CPC sales a plurality charging mode can compute the KIPO & mean in which an Image was printed.

As described above, step S1010 the 1) to 3) through the surface of CPC and sales previous charging mode number period previous charging mode. and is capable of calculating the sales.

1) by and describes ways in surface, slot X recent charging mode is CPC charging mode (a), (b) charging mode number period, CPC (c) charging mode when assume and the processing advances to step order, step S1010 (b) period the charging mode number CPC and last for sales by a charging mode for sales by CPC (c) calculates a charging mode.

2) by and describes ways in surface, slot Y of bids before recent number period of charging mode possesses server's address and charging mode (a), (b) charging mode CPC, CPC charging mode (c), (d) number period charging mode in order of most recent S1010 step supplied with a charging mode for charging mode number periods in which the most recent sales i.e., (d) charging mode number period itself and the rest for sales by a charging mode charging mode CPC a plurality the sales are for sales by CPC charging mode (b) and (c) charging mode for sales by CPC calculated the average sales. Step S1010 charging mode and the remaining sales has an average number for calculating a representative element can be predetermined, corresponding slot of advertising keyword, category can be the collector are vertically as a mask.

3) by and describes ways in surface, slot Z of bids possesses server's address and of charging mode before recent CPC charging mode (a), (b) charging mode number period, CPC (c) charging mode, number period (d) charging mode in order of number corresponds to a duration S1010 step supplied with a charging mode (b) a plurality the sales are for sales and by charging mode number period (d) average for sales by charging mode number period calculates a sales, sales are a plurality charging mode CPC (a) by charging mode CPC for sales and (c) charging mode for sales by CPC calculated the average sales. Step for calculating a sales a mean water level in S1010 the number element can be predetermined, corresponding slot of advertising keyword, category can be the collector are vertically as a mask.

Step S1010 to be engaged with a slot in each or at least of one or more ADS to a CPC and charging mode number period to inventory charging mode previously calculated sales based on for each of or slots of inventory in one or more and decides the charging mode (S1020).

At this time, step S1020 duration previously calculated charging mode number CPC and in which an Image was printed previously calculated charging mode compares the sales, who comparison result high charging mode at least one of inventory in of up, down, left for each of or slots can be determine.

Step S1020 each or slots inventory advertisement by charging mode is determined it is determined if the a charging mode in which bids for plurality of engaged in a competition bidding conditions from each advertisers acquires (S1030).

Wherein, step S1030 step S1020 by charging mode each advertisement inventory or slots a charging mode is determined it is determined if the slot or of corresponding parameters to be bid to a corresponding advertisement inventory under public affairs and number to advertisers, advertisers determined from each by receiving conditions in which bids for charging mode, in which bids for charging mode corresponding slot of the blocks of pixels to obtain the KIPO & conditions.

And, S1020 stages situation each or slots inventory advertisement by the determined charging mode after step S1030 prior to performing corresponding slot corresponding conditions and bid charging mode most recent slot bids for the resource to the second computer advertisers performing under public affairs may be number, such as CTR of the slot corresponding quality index (Quality Factor) to the corresponding slot bids for the resource by advertisers performing public box number to the second computer, advertisers corresponding slot of bids conditions may KIPO & aid in determining the.

Step S1030 and a plurality of advertisers bidding for each condition is code plurality of based on calculating a standard each advertisers bidding conditions (S1040).

Step S1040 advertising inventory or slots each of a pre-set based on criteria for restricting Bidder by conditions by processing the, plurality of advertisers bidding standard each which and is capable of calculating the conditions, bidding conditions CTR, for the working of the criteria, such as PPC (Pay per Click) can include a, standard bidding conditions a predicted sales can be corresponding slot.

Step S1040 and a plurality of advertisers bidding conditions each standard standard calculated surface is calculated an advertisement based on a bidding conditions each or slots inventory and decides the advertiser (S1050).

Step S1050 a at each computed a plurality of advertisers most sales expected sales expected high bid generating of the slot to the corresponding advertiser bid conditions and decides the web.

Another of the present invention also in the embodiment according to Figure 11 shows a method to the advertisement inventory bid chemical formula 6, m is an flow scheme, advertisement inventory bidding system 3 also shown in operation in. concerns a flow.

With a 11 also, another in the embodiment according to advertisement inventory bidding method of the present invention at least one commercial to inventory or slots from each plurality of advertisers plurality of charging mode, for example, period number CPC and charging mode the desired one is charging mode: this recorder receives user with a selection of reliable network charging mode (S1110).

Step S1110 a plurality of received by a respective wanted advertisers in which bids for charging mode acquires conditions (S1120).

Step S1110 S1120 and a desired charging mode and bid conditions a predetermined bidding advertisers bidding for carrying out to the second computer to transmit the received data, the page can be received or obtained, advertisers a desired slot corresponding charging mode and bid conditions to may aid in determining the, bidding the corresponding slot corresponding conditions and bid charging mode most recent slot number each advertisers performing bids for the resource may be under public affairs, such as CTR corresponding slot of a quality index (Quality Factor) number each advertisers may be under public affairs. Advertisers performing bids number each step S1110, which ball may be ball number prior to S1110 and step S1120 and. may be ball number between the.

Step S1120 and a plurality of advertisers in addition, when the is obtained conditions for each charging mode and bid based on plurality of advertisers calculates a each standard bid conditions (S1130).

Step S1130 advertising inventory or slots of a predetermined for each of a desired based on criteria conditions in which bids for charging mode by processing the, plurality of advertisers bidding standard each which and is capable of calculating the conditions, bidding conditions CTR, for the working of the criteria, such as PPC (Pay per Click) can include a, standard bidding conditions a predicted sales can be corresponding slot.

Step S1130 and a plurality of advertisers bidding conditions each standard standard calculated surface is calculated an advertisement based on a bidding conditions the respectively desired slots or inventory and charging mode and decides the advertiser (S1140).

Step S1140 a at each computed a plurality of advertisers most sales expected sales expected high bid generating of the slot to the corresponding advertiser bid conditions deciding advertiser an advertiser and determining a desired charging mode is decided by optically measuring the charging mode of the slot of corresponding parameters.

11 also also Figure 12 shows a bidding inventory advertisement shown in a further method concerns a flow operation..

Also as shown in 12, advertisement inventory bidding method of the present invention another in the embodiment according to step S1120 obtained by a plurality of advertisers for each condition that an advertiser desires based on charging mode charging mode to each other a sulphoxide or sulphonyl radical standard terms calculates the bid conditions (S1210).

Wherein, a desired charging mode the period when the charging mode number IMP conditions bidding standard terms, CTR, charging mode of bids including CPC a PPC may comprise an conditions, CPC non charging mode may comprise only a KIPO & [...].

And, step S1210 corresponding conditions bidding standard terms are calculated, at. under public affairs number advertiser (S1220).

E.g., the period of advertiser number 1 when a bid in bidding method number CPC standard terms a sulphoxide or sulphonyl radical charging mode calculates a bidding conditions, calculated terms standard bidding conditions can be under public affairs number advertiser number 1.

A system or device has described or more hardware components, software components, and/or hardware elements of software components and may be embodied in combination. For example, in the embodiment or passivation layer is selectively in, device a and components, for example, processor, controller, ALU (arithmetic logic unit), digital signal processor (digital signal processor), microcomputer, FPA (field programmable array), PLU (programmable logic unit), microprocessor, or instruction (instruction) response to carrying out any may be a device such as a, one or more general purpose computer or special a target computer can be implemented using. Processing device number (OS) the operating body and said operating body number performed on one or more can be software application. In addition, processing response to the execution of a software device, access data, storage, operation, processing and may generate KIPO &. For facilitating the understanding of the, processing one device is described which is used but are, corresponding the person with skill in the art in various technical fields, processing device the plurality processing elements (processing element) and/or of a plurality of types of processing elements in the which may include can be viewed. For example, processing device comprises a plurality of processor or one processor and at one controller may comprise an. In addition, parallel processor such as (parallel processor), other processing architecture. also (processing configuration).

Software a computer program (computer program), code (code), command (instruction), or one or more of which may include a combination of, to operate as desired processing device make up or (collectively) independently or products, shampoos and can be command the device processing. Software and/or data, processing device, and/or process interpreted by the device number under public affairs to command or data, what types of machine, components (component), physical device, virtual device (virtual equipment), a computer storage medium or device, transferred or signal wave (signal wave) to permanently, or temporally (embody) can be embodied. Software network dispersed on a computer system which is connected in, dispersed method or stored may be execution. Software and data one or more computer readable recording medium may be stored in.

In the embodiment according to method are a variety of computer unit may be accomplished via computer-readable program instructions is embodied in the form can be recording medium. Said program instructions computer readable media, data file, data structure nor the alone or in combination may include. Said command recorded programs in a medium in the embodiment are designed and constructed specifically for those computer software or to enable is publicly known to one skilled in the art it is possible, KIPO &. Examples of computer-readable recording medium hard disk, floppy disc and a magnetic tape such as magnetic medium (magnetic media), CD-ROM, DVD and a such an optical recording medium (optical media), flop mote curl disk (floptical disk) - magnetic such as optical media (media deposited topography), and ROM (ROM), ram (RAM), flash such as memory instructions stored a program, such as a hardware specifically configured to and conducting device is included. Examples of program instructions created by compiler such as 2000 code interpreter as well as the computer use the purpose: a high-grade and executed by includes language code. In the embodiment the hardware device to one or more operation of a software modules in can be configured to operate as, . is similarly treated and vice versa.

The resulting structured materials, although in the embodiment are defined in the embodiment and a drawing but is described by, corresponding various said ramyon person with skill in the art in various technical fields and deformation that a modified from of.. For example, techniques are described described a method or in an order different, and/or passivation layer is selectively or, structure, device, circuit or the like are described components of the method and other connection or or in combination, other components or equal comprising or unsubstituted is replaced by a suitable even can be result is achieved.

Therefore, other implementations, other in the embodiment and also those uniform and a claim refers to claim. in the range of approximately.