Настройки

Укажите год
-

Небесная энциклопедия

Космические корабли и станции, автоматические КА и методы их проектирования, бортовые комплексы управления, системы и средства жизнеобеспечения, особенности технологии производства ракетно-космических систем

Подробнее
-

Мониторинг СМИ

Мониторинг СМИ и социальных сетей. Сканирование интернета, новостных сайтов, специализированных контентных площадок на базе мессенджеров. Гибкие настройки фильтров и первоначальных источников.

Подробнее

Форма поиска

Поддерживает ввод нескольких поисковых фраз (по одной на строку). При поиске обеспечивает поддержку морфологии русского и английского языка
Ведите корректный номера.
Ведите корректный номера.
Ведите корректный номера.
Ведите корректный номера.
Укажите год
Укажите год
Применить Всего найдено 29954. Отображено 100.
05-01-2012 дата публикации

Dynamic Internet Advertising System

Номер: US20120004976A1
Автор: Jeffrey O. Kephart, Jonathan Lenchner, Shang Q. Guo
Принадлежит: International Business Machines Corp

Methods and apparatus are provided for the dynamic placement, management and monitoring of Internet advertising. A provider of Internet content distributes the Internet content by embedding an advertisement placeholder in the Internet content; and provides the Internet content to an aggregator web site. The aggregator web site presents the Internet content to at least one end user with at least one advertisement in the advertisement placeholder. The advertisement placeholder is processed by a third party agent to automatically share revenue from the at least one advertisement with the provider of the Internet content and a provider of the aggregator web site. The advertisement placeholder can optionally be embedded in the Internet content using one or more templates. The third party agent also evaluates the content and at least one policy of multiple parties to identify at least one advertisement to present in the advertisement placeholder. The advertisement placeholder embodies a three party agreement between the provider of the Internet content, the provider of the aggregator web site and at least one advertiser.

Подробнее
Номер записи: 1
05-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120004990A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 2
05-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120004999A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 3
05-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120005000A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 4
05-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120005001A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 5
05-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120005005A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 6
05-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120005007A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 7
05-01-2012 дата публикации

Method, system, and computer-readable recording medium for flexibly partitioning and providing keyword advertisement area

Номер: US20120005022A1
Автор: Choong Hee Lee
Принадлежит: NHN Business Platform Corp

Disclosed herein are a method, a system, and a computer-readable recording medium for flexibly partitioning and providing a keyword advertisement area. The method for providing a keyword advertisement includes: receiving at least one bidding information for the keyword advertisement from at least one advertiser device; creating a combined advertisement slot by combining at least some of a plurality of advertisement slots of a keyword advertisement area based on the at least one bidding information; and providing at least one keyword advertisement using the combined advertisement slot and/or advertisement slots that are not combined among the plurality of advertisement slots.

Подробнее
Номер записи: 8
12-01-2012 дата публикации

Social aggregation targeting and communications

Номер: US20120010928A1
Автор: Allie K. Watfa, Dale Nussel, Jonathan Kilroy
Принадлежит: Yahoo Inc until 2017

The present invention provides techniques for utilizing opportunities presented by events and social gatherings, such as online advertisement targeting and communications-related opportunities. Techniques are provided in which information is obtained that provides an indication that a set of users, including mobile electronic device users, are in a specified area, and indicating that at least some of the set of users are at a particular event or gathering. A virtual user grouping may be formed, and users of the set are targeted, such as with online advertisements, based at least in part on the particular event or gathering.

Подробнее
Номер записи: 9
12-01-2012 дата публикации

Method and system for marketing

Номер: US20120010929A1
Автор: Greg Black, Vijay Kolli, William Hede
Принадлежит: MOTOROLA MOBILITY LLC

A method for marketing and system for marketing are disclosed. In one embodiment, a method for marketing a product includes identifying the product at a mobile device associated with a user, and generating a message indicative of an endorsement of the product by the user, the generating being performed at least in part by way of the mobile device. The method further includes causing, by way of the mobile device, a sending of the message to at least one receiving device associated with at least one personal social contact of the user. Due to the causing, a seller of the product is also notified that the sending of the message has occurred.

Подробнее
Номер записи: 10
12-01-2012 дата публикации

Systems and methods for providing a reverse frequency cap in advertisement viewing

Номер: US20120010943A1
Автор: Kevin C. HALEY, Robert A. Luenberger
Принадлежит: AOL Advertising Inc

Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewings by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement.

Подробнее
Номер записи: 11
12-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120010945A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 12
12-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120010948A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 13
12-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120010955A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 14
12-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120010956A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 15
12-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120010964A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 16
12-01-2012 дата публикации

System for targeting advertising content to a plurality of mobile communication facilities

Номер: US20120010987A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer, Neal J. Karasic
Принадлежит: Individual

A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Подробнее
Номер записи: 17
12-01-2012 дата публикации

System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters

Номер: US20120011530A1
Автор: Isaac Bentolila, Labeeb K. Ismail, Richard Humpleman, Yiming Zhou
Принадлежит: Thomson Licensing SAS

The method and system for TV user profile data prediction and modeling allows accurate and narrowly focused behavioral clustering. A client-side system classifies television consumers into representative user profiles. The profiles target individual user advertising and program preference category groups. A contextual behavioral profiling system determines the user's monitor behavior and content preferences, and the system may be continually updated with user information. A behavioral model database is queried by various system modules. The programming, including targeted advertising for television and interactive television is based on the profile data prediction, modeling and preference determination. The system is enabled to present a complete program sequence to the viewer based on the preference determination and stored programming. The latter is referred to as automatic program sequence (virtual channel) creation and the virtual channel can be presented as a separate channel in an electronic programming guide (EPG).

Подробнее
Номер записи: 18
19-01-2012 дата публикации

Using a directed graph as an advertising system taxonomy

Номер: US20120016743A1
Автор: Ashis K. Roy, Ole Christian Hellevik, Phani K. Vaddadi
Принадлежит: Microsoft Corp

Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections.

Подробнее
Номер записи: 19
26-01-2012 дата публикации

Method and system for collection and use of wireless application activity information

Номер: US20120022915A1
Автор: Philippe Clavel, Pierre Carion
Принадлежит: Individual

A method for targeting one or more users. User interaction with a wireless application is monitored. Information based on the user interaction is analyzed. Based on the analysis, one or more customizations of the application are determined in order to target users. The customizations are dynamically applied to the application.

Подробнее
Номер записи: 20
26-01-2012 дата публикации

Socially relevant content machine

Номер: US20120022927A1
Автор: Ryan Melcher, Steve Yankovich
Принадлежит: Individual

A content machine generates content for a particular user of a network-based publication system and provides the content to a client machine configured to present the content to the particular user. The content generated by the content machine is generated based on information accessed by the content machine, and the content may include some or all of the information accessed. The information may include social network data of the particular user, event data referencing an event to occur on an event date, a transactional record of the particular user, a transactional record of a further user, client location data corresponding to the client machine, merchandising data referencing an item listed by the network-based publication system, or any suitable combination thereof.

Подробнее
Номер записи: 21
26-01-2012 дата публикации

System and method of a media delivery services platform for targeting consumers in real time

Номер: US20120022944A1
Автор: Matthew Volpi
Принадлежит: Individual

A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.

Подробнее
Номер записи: 22
26-01-2012 дата публикации

Deducing Shadow User Profiles For Ad Campaigns

Номер: US20120023046A1
Автор: Amit Kumar Verma, Hastagiri Prakash, Viswanathan Ramaiyer
Принадлежит: Individual

A method and a system are provided for deducing shadow user profile attributes for ad campaigns aimed at target users. In one example, the system extracts tagged data from source data. The tagged data includes label information associated with an actual profile for a user. The tagged data is associated with the user. The system prepares the tagged data by splitting the tagged data into datasets, including at least training data and test data. The system generates one or more individual models based on the tagged data, wherein the one or more individual models provide the ability to deduce attributes of a profile for the user. The system then generates a composite model based on the individual models. The composite model includes a combination of the individual models that are associated with the user. The system may charge a premium for ad campaigns that are aimed at target users who are each assigned one or more shadow profile attribute values. The system may determine the premium based on the confidence level with which the one or more attribute values fits to the one or more users. The system is applicable to both display advertising and sponsored search advertising.

Подробнее
Номер записи: 23
02-02-2012 дата публикации

Systems And Methods For Managing Electronic Content

Номер: US20120030018A1
Автор: Eric Passmore, Sean Christopher TIMM, Sudhir ACHUTHAN, Travis Adam Walker, Vineet Mahajan
Принадлежит: AOL Inc

Systems and methods are disclosed for managing electronic content, such as over the Internet. One computer-implemented method for managing electronic content includes: receiving, over an electronic network, log data of activities by Internet users; filtering the log data based on at least one aspect of the activities; aggregating the filtered log data by a predetermined period of time; calculating a trend in the aggregated log data based on a change of the activities; and presenting a request to a contributor over the electronic network, the request soliciting the submission of electronic content relating to the calculated trend.

Подробнее
Номер записи: 24
02-02-2012 дата публикации

Electronic book system and content server

Номер: US20120030022A1
Автор: Yukinao Ajima
Принадлежит: For side com Co Ltd

An electronic book system which enables selecting and distributing music matching contents etc. of an electronic book and playing the selected music upon browsing the electronic book. A typical embodiment of the present invention includes a content server and a terminal having a viewer for browsing electronic books and playing music, the viewer including an electronic book playback portion which plays and displays electronic books and a music playback portion which plays music. The content server includes an electronic book information DB which retains attribution information of electronic books, a music information DB which retains attribution information of music, an electronic book distribution portion which distributes electronic books, a music distribution portion which distributes music, and a music selection portion which selects music having attribution information matching attribution information of an electronic book currently being browsed by a user from the music information DB and specifies the selected music and makes the music distribution portion distribute the selected music.

Подробнее
Номер записи: 25
02-02-2012 дата публикации

System and method for presenting targeted content

Номер: US20120030027A1
Автор: Jagadeshwar Reddy Nomula
Принадлежит: Individual

A method and system for presenting targeted content to users over the internet is provided. The method includes enabling a user to sign into a website. An identifier is generated for the user, if the user is signing into the website for the first time. Information corresponding to the user is mined and the information is linked to the user. Further, verification is made to determine whether the generated identifier matches with existing identifiers. If the generated identifier matches with an existing identifier, then existing information corresponding to the matched identifier is linked to the user. Targeted content is presented to the user by processing at least the information linked to the user.

Подробнее
Номер записи: 26
02-02-2012 дата публикации

Notification systems and methods where a notified pcd causes implementation of a task(s) based upon failure to receive a notification

Номер: US20120030525A1
Автор: Scott A. Horstemeyer
Принадлежит: Eclipse IP LLC

Systems and methods are disclosed for automated notification systems. A representative system, among others, can be summarized as follows. A host computer system, or base station, is designed to monitor travel data corresponding to a mobile thing and to initiate a notification communication to a personal communications device (PCD) indicating travel status of the mobile thing (MT) to a remote computer system. The remote computer system, within or associated with the PCD, is designed to detect a failure to receive the notification communication and to cause one or more tasks to be performed based upon the notification communication failure.

Подробнее
Номер записи: 27
09-02-2012 дата публикации

System for and method of location aware marketing

Номер: US20120036014A1
Автор: Gururaj Sunkada
Принадлежит: VERIZON PATENT AND LICENSING INC

A system for and method of location aware retail may include receiving, via a network, a location of a mobile user device, generating, using at least one programmed processor, one or more search results based at least in part on the location of the mobile user device and price preference data and proximity preference data of a user of the mobile user device, and providing, via the network, information to the mobile user device based at least in part on the one or more search results.

Подробнее
Номер записи: 28
16-02-2012 дата публикации

Wallet Consolidator to Facilitate a Transaction

Номер: US20120041815A1
Автор: Frank J. Gangi
Принадлежит: E Micro Corp

A wallet consolidator to warehouse information pertaining to at least one card and to retrieve the warehoused information to facilitate a transaction is provided. An embodiment of a Wallet consolidator can include a housing, one or more input devices positioned to receive information, and a memory device positioned to store at least a portion of the information received by the one or more input devices. The wallet consolidator can also include a radio frequency wireless communication interface associated with the housing and adapted to communicate with a point-of-sale terminal thereby to provide at least a portion of the Information stored in the memory device to the point-of-sale terminal, a display screen, and a controller positioned within the housing in communication with and to control each of the one or more input devices, the memory device, the radio frequency wireless communication interface, and the display screen.

Подробнее
Номер записи: 29
16-02-2012 дата публикации

Prioritizing population segment assignments to optimize campaign goals

Номер: US20120041817A1
Автор: Dan Marius Grigorovici, Eswar Priyadarshan, Irfan Mohammed, Jayasurya Vadrevu, Kenley Sun, Omar Abdala, Ravikiran Chittari
Принадлежит: Apple Inc

The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system.

Подробнее
Номер записи: 30
23-02-2012 дата публикации

Client-Server Methods for Dynamic Content Configuration for Microbrewers

Номер: US20120047238A1
Автор: Janani Janakiraman, Rabindranath Dutta
Принадлежит: International Business Machines Corp

A microbrowser such as web-enabled wireless telephones and personal digital assistants allows a user to configure types of objects to be blocked from download including object memory consumption, display area, download time, and restrictions on animated images and executable scripts. Microbrowser state conditions such as battery level and network connection mode are considered when providing said limitations such that more restrictions may be placed during low battery periods to maximize battery life. For example, during low battery conditions or analog connection mode, a user may configure an enhanced microbrowser not to download advertisements, run scripts or animated objects in order to maximize remaining battery life. In another example, a user may configure an enhanced microbrowser to block the download of objects containing audio, or which will occupy more than a certain percentage of the available display area.

Подробнее
Номер записи: 31
01-03-2012 дата публикации

Method and apparatus for conducting a transaction based on brand indifference

Номер: US20120054031A9
Автор: Andrew Golden, Andrew Van Luchene, Daniel Tedesco, Jay Walker, Jonathan Otto, Magdalena Mik, Russell Sammon
Принадлежит: Groupon Inc

A method and apparatus allows a customer to indicate his or her brand indifference within a product category, and then receive a benefit for purchasing a product chosen by a third party from within this product category. This method and apparatus is particularly useful in differentiating between brand-loyal or brand-sensitive customers and brand-indifferent customers, and allows manufacturers to price-discriminate between these two types of customers. The method includes a step during which an indication of at least one product or service category of interest is received from a customer or other potential purchaser, a step during which a selection of at least one product or service is made that matches the indicated product or service category, a step during which an indication of the selected product or service is provided to the customer or other potential purchaser or to a device used or accessible by the customer or other potential purchaser, a step during which an indication is received that the customer or other potential purchaser has actually purchased, rented, leased, obtained, etc. the selected product or service, and a step during which a benefit is provided to the customer or purchaser who actually purchased, rented, leased, obtained, etc. the selected product or service, or to some other person or entity designated by the customer or some other person or entity.

Подробнее
Номер записи: 32
01-03-2012 дата публикации

Business method for promoting goods and services of providers

Номер: US20120054034A1
Автор: Brian Mattingly, Edward Joseph Fain
Принадлежит: Welcomemat Services Inc

A business method for promoting goods and services of providers includes the steps of designating a group of targeted recipients, and storing demographics information of each recipient in an electronic database. A plurality of direct mail items including provider promotions is generated, and each marked with a machine-readable ID code unique to each of the recipients. The direct mail items are sorted by their respective ID codes into cooperative mail packages, each mail package containing multiple items with common ID codes. The mail packages are then forwarded to respective recipients. After redemption of a direct mail item by a recipient, the ID code is read and electronically linked with the recipient's demographics information contained in the electronic database.

Подробнее
Номер записи: 33
08-03-2012 дата публикации

Method and apparatus for using a search engine advantageously within a contact center system

Номер: US20120057688A1
Автор: Richard B. Pickering
Принадлежит: Individual

Apparatus for operating a multimedia contact center, comprising a multimedia contact center system for handling communications sessions between an organization and its customers and obtaining media-specific information relating to the communications session, and a search engine for performing a search in relation to the obtained media-specific information, wherein the multimedia contact center system is configured to use the results from the search in handling the communications session, wherein the results may include heterogeneous material not primarily intended for session handling purposes.

Подробнее
Номер записи: 34
08-03-2012 дата публикации

Bundling User Lists with Ad Impressions

Номер: US20120059714A1
Автор: Anurag Agarwal, Rajas Moonka, Vadim Furman
Принадлежит: Google LLC

A computer-implemented method comprises identifying a user list where the user list includes a definition that characterizes members included in the user list, identifying available impressions that are satisfied by the definition, bundling the user list and the impressions into a bundle including determining a price to charge a consumer of the bundle, and providing the bundle to a consumer.

Подробнее
Номер записи: 35
08-03-2012 дата публикации

User List Generation and Identification

Номер: US20120059717A1
Автор: Anurag Agarwal, Rajas Moonka, Vadim Furman
Принадлежит: Google LLC

Methods, systems, computer program products and techniques are described for presenting content. One method includes generating, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data; importing, by the data exchange engine, user specific data from at least one of a browser, a third-party server, or an advertising database; generating, by the data exchange engine, one or more associations between one or more user lists and the imported user specific data, wherein the associations define whether user specific data correlates to one or more predefined definitions associated with a given user list; storing the associations; and providing user list identifying information to subscribers to a given user list in response to receipt of a content request from a user included in a respective user list.

Подробнее
Номер записи: 36
15-03-2012 дата публикации

System and method for providing loyalty card rewards through an alternate user financial instrument

Номер: US20120066050A1
Автор: Ramakrishna V. Satyavolu, Samir Kothari, Shehzad Daredia
Принадлежит: Billshrink Inc

The present disclosure relates to comparison shopping and usage based service analysis for consumers, primarily for financial products. A consumer may not be aware of a provider's services, options, terms, conditions, costs, or how the service options change based on the consumer's particular usage characteristics. The disclosed comparison shopping method uses actual or predicted service usage data from the consumer. Service provider information is used to present the consumer with relevant alternative service offering options. Transaction data is gathered from a user's financial account and is analyzed for a savings opportunity indication. The analysis is used to match a savings opportunity from a database of savings opportunities, and the savings opportunity may be displayed in a statement of a user's financial account. Past responses to a savings opportunity indication may be gathered and analyzed. In one example, a savings opportunity is presented for use in a subsequent transaction.

Подробнее
Номер записи: 37
15-03-2012 дата публикации

Sizing content recommendation system

Номер: US20120066208A1
Автор: Ganga Muthyala, Ryan Melcher, Steve Yankovich
Принадлежит: eBay Inc

In various example embodiments, systems and methods to provide sizing content recommendations are provided. Search parameters are received from a user. In response, sizing data for the user is accessed. Using the sizing data, content from a marketplace matching the sizing data and the search parameters are determined. The matching content comprises a list of one or more items available from the marketplace. The matching content is prioritized for presentation to the user.

Подробнее
Номер записи: 38
15-03-2012 дата публикации

Filtering system for providing personalized information in the absence of negative data

Номер: US20120066220A1
Автор: Aleksander Kolcz, Joshua Alspector
Принадлежит: AOL Inc

Systems and methods are provided for ranking documents. In accordance with certain implementations, a user selects one or more documents for viewing from a set of documents. Documents selected by the user for viewing within a predetermined time period are maintained in a profile associated with the user. At least one positive word vector is generated using words contained in at least a segment of at least one of the documents stored in the profile. At least one negative word vector is generated using words contained in at least a segment of at least one of the documents that was not selected by the user for viewing. Document word vectors are generated for documents to be ranked. A vector space relationship analysis of the positive word vector, the negative word vector, and the document word vectors is performed. The documents are ranked based on the performed vector space relationship analysis.

Подробнее
Номер записи: 39
22-03-2012 дата публикации

Common purchase plan based advertisement

Номер: US20120072949A1
Автор: Sarbajit K. Rakshit
Принадлежит: International Business Machines Corp

A method, system, and computer program product are disclosed for selecting an advertisement for play on a specified device for one or more users. Each of the users has a defined relationship with the specified device, and has an information description stored on a mobile communications device. In one embodiment, the method comprises transmitting the respective information description of each of one or more users from the user's communications device to a provider server. The server analyzes one or more information descriptions to identify an advertisement for playing on the specified device. The specified device, in one embodiment, is a television. In an embodiment, advertisements are displayed based on common purchase profiles and common purchase plans among different people. The purchase plans may be sent to the television when the users are in a defined area or come within a given distance of the television.

Подробнее
Номер записи: 40
29-03-2012 дата публикации

Consumer-Focused Marketing And Consumer Task Management

Номер: US20120078716A1
Автор: Ekaterina A. Homyakova, Erik S. Ross, Susan S. Thomas
Принадлежит: Bank of America Corp

An organization may identify target groups of consumers based on credit data meeting one or more pre-defined criteria and offer the identified individuals products and/or services that include favorable rates, benefits and/or incentives related to activities regularly engaged in by the individuals. Credit data may be mined from, for example, a credit bureau to identify individuals with credit scores in various percentiles as compared to all other consumers in a particular market or geographic region. Various types of transaction data associated with these individuals may then be obtained and analyzed to determine activities (e.g., tasks, chores, errands, activities, etc.) repeatedly engaged in by at least some percentage of the identified individuals, which may then be used as bases for offering certain products and/or services that include incentives or benefits more-specifically tailored to potential interests. The organization may also identify and select channels of communication for presenting product and/or service offerings to a target group of individuals based on recognized transaction patterns of the group.

Подробнее
Номер записи: 41
29-03-2012 дата публикации

System and method for providing enhanced local access to commercial establishments and local social networking

Номер: US20120078726A1
Автор: Gary H. Elzweig, Jason Michael Black, Melissa Sabarese
Принадлежит: Individual

A system and method for mobile interactive communication on a local social networking platform is presented. In particular, the invention comprises a plurality of mobile user interfaces disposed in a communicative relation with at least one local network, such as WLAN, LAN, WIFI hotspot, etc. Each of the mobile devices or interfaces are structured to execute, access or run a social networking application which, in at least one embodiment, is capable of automatically receiving and displaying promotional media communicated by or on behalf of a nearby commercial establishment, wherein the commercial establishment is located within a user-selected promotional range. A number of mobile devices connected to either common or different local networks may also communicate to one another (via chat, voice or video chat, send images, data, etc.) so long as the mobile devices are disposed within a user-selected communication range.

Подробнее
Номер записи: 42
05-04-2012 дата публикации

Displaying advertising content in a shell interface

Номер: US20120084161A1
Автор: Raghavendra Kulkarni
Принадлежит: Individual

This disclosure generally may disclose a web-based online network drive that may be utilized by many users. Furthermore, this disclosure may provide for an efficient, web-based file system, which may be available as a network drive on a local computer.

Подробнее
Номер записи: 43
05-04-2012 дата публикации

System and Method for Integrating Interactive Advertising Into Real Time Video Content

Номер: US20120084807A1
Автор: Earl Cole, Mark Thompson
Принадлежит: PARTICLE 5 LLC

A system and method for interactive video advertising comprising advertising overlays that are displayed on a video screen to prompt user interaction. User interaction causes additional advertising content to be made available in a user interface that may be accessed immediately or at a later time point. Advertising content that populates the user interface is chosen based on marketing and behavioral data and parameters. The user interface allows users to access advertising material, send advertising materials to other users and networks such as social networks, social media, telephone networks, wireless telephone networks, cellular telephone networks, computer networks, cable television networks, satellite television networks, video game system networks, the internet, individuals, or combinations thereof. The types of data and advertising materials that may be shared are videos, pictures, photographs, text messages, sweepstakes, contests, emails, telephone calls, popularity indicators, and combinations thereof.

Подробнее
Номер записи: 44
19-04-2012 дата публикации

Method and apparatus for controlling user communications

Номер: US20120095831A1
Автор: Ismo Antikainen, Janne Aaltonen, Timo Ahopelto
Принадлежит: Apple Inc

An apparatus receives a communication from a user address to a sender address and checks from a database whether a pair of the user address from which the communication is received and the sender address to which the communication is received, match to any of a plurality of previously defined pairs of sender addresses and user addresses stored in the database. Each of the previously defined pairs of user and sender addresses is associated with a prompting message previously sent to the respective user address for prompting to the user to communicate back to the respective sender address. If a matching previously defined pair of addresses is found, an action defined for the matching pair of addresses is performed, and the received communication and the performed action is charged according to a charging rule defined for the matching pair of addresses in the database.

Подробнее
Номер записи: 45
19-04-2012 дата публикации

Recommendation Engine

Номер: US20120095833A1
Автор: Donald Carl Bleyl
Принадлежит: Cox Communications Inc

A recommendation may be provided. First, program content may be determined to suggest to a user. Next, it may be determined that the program content is currently unavailable on a content delivery system. Then a recommendation may be made to a provider of the program content to provide the currently unavailable program content to the content delivery system.

Подробнее
Номер записи: 46
19-04-2012 дата публикации

Navigating an information hierarchy using a mobile communication device

Номер: US20120096358A1
Автор: Melvin L. Barnes, Jr.
Принадлежит: Wounder GmbH LLC

Systems and methods are provided for navigating an information hierarchy using a mobile communication device. The method comprises causing a plurality of selectable items to be presented on a display associated with the mobile communication device, in response to receiving, via an audio input device associated with the mobile communication device, a first voice command indicating that one of the plurality of selectable items is to be selected, causing one of the selectable items in the plurality of selectable items to be displayed differently from the other selectable items to thereby form an accentuated selectable item, and, in response to receiving, via the audio input device, a second voice command indicating that the accentuated selectable item is to be selected, causing information associated with the accentuated selectable item to be presented on the display.

Подробнее
Номер записи: 47
26-04-2012 дата публикации

Determining Points of Interest of a Mobile User

Номер: US20120100867A1
Автор: Chenyu Wang, Jun Yang, Sam Song Liang, Zhigang Liu
Принадлежит: Alohar Mobile Inc

Methods, systems and apparatus for tracking points of interest of a user of a mobile device are disclosed. One method includes determining points of interest of a user of a mobile device. The method includes obtaining user-related information, wherein the user-related information includes spatial information about the user, and determining at least one point of interest of the user based on the user-related information. Another embodiment includes an apparatus for determining points of interest of a user. For one embodiment, the apparatus is a mobile device. The mobile device is operative to obtain user-related information, wherein the user-related information comprising spatial information about the user, and the mobile device is operative to determine at least one point of interest of the user based on the user-related information.

Подробнее
Номер записи: 48
03-05-2012 дата публикации

Method of and System for Managing Promotions for Purchase Transactions Over a Network

Номер: US20120109736A1
Автор: Raviv Laor
Принадлежит: Catalina Marketing Corp, OneClip com Inc

A system for managing promotions over a network includes a promotion server system having a computer processor and associated datastore, the datastore containing data representative of terms and statistics of one or more item promotions, and a commercial server system including a computer processor, the commercial server system being selectively coupleable to the promotion server system over the network. The promotion server system includes promotion code for transferring, to the commercial server system, the data representative of the terms and statistics of the promotions.

Подробнее
Номер записи: 49
03-05-2012 дата публикации

Merchandising items of topical interest

Номер: US20120109788A1
Автор: Sunil Mohan
Принадлежит: eBay Inc

Various embodiments are described herein that provide one or more of a systems, methods, software, and data structures within an Internet marketplace context that are useful to promote products that may be associated with an event occurrence. Some embodiments further utilize collaborative filtering to augment event-based product recommendations.

Подробнее
Номер записи: 50
10-05-2012 дата публикации

Social overlays on ads

Номер: US20120116867A1
Автор: Amy Wu, Brandon M. Pearcy, Christian Oestlien, Davi Reis, Eider Silva De Oliveira, Igor P. Soares, Marcus A. Leal, Nathan P. Lucash, Rafael M. Borges
Принадлежит: Google LLC

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a user interaction point on a user device in conjunction with content that is provided by a content publisher. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to the user or a group associated with the user; and providing the advertisement responsive to the request including providing the annotation for presentation along with the relevant advertisement.

Подробнее
Номер записи: 51
10-05-2012 дата публикации

Selecting Advertisements from One or More Databases for Sending to a Publisher

Номер: US20120116872A1
Автор: Joshua Melick, Wendell Hicken
Принадлежит: AT&T INTELLECTUAL PROPERTY I LP

An advertising system determines the context of a user accessing a publication media (e.g., an online web site). The advertising system retrieves candidate advertisements from one or more databases based on the user's context (e.g., a user search request). The advertising system selects particular advertisements and then sends them to the user (e.g. for display on the user's terminal or device).

Подробнее
Номер записи: 52
10-05-2012 дата публикации

Layered augmentation for web content

Номер: US20120117485A1
Автор: Anna Kassoway, Craig Allen Gooding, Richard Brindley
Принадлежит: Vibrant Media Inc

Embodiments of the present disclosure include methods (and corresponding systems and computer program products) that augment content in web pages with resources and provide the resources based on user interaction with the augmented content in the web pages. The disclosed embodiments analyzes a web page to identify a keyword, locates a piece of reference data matching the identified keyword, generates an association of the located piece of reference data and the keyword, and embeds the association in an augmented web page. Upon receiving a request from a client computer corresponding to a pointer being positioned over the keyword in the augmented web page, the disclosed embodiments determines relevant resources, and transmits the resources to the client computer for display in a multi-layered dialog box, such that a viewer can access the plurality of resources by interacting with the multi-layered dialog box without leaving the augmented web page.

Подробнее
Номер записи: 53
17-05-2012 дата публикации

Audio video device with externally bundled tv tuner

Номер: US20120120323A1
Автор: Graham Clift, Peter Shintani, Robert Blanchard, Stephane Lejeune
Принадлежит: Sony Corp

A CE device is vended with a TV tuner module which may be provided in an envelope in the same shipping container along with instructions to the consumer to connect the tuner module to the CE device if TV capabilities are desired and to return the module for a rebate if TV capabilities are not desired.

Подробнее
Номер записи: 54
17-05-2012 дата публикации

Location based content aggregation and distribution systems and methods

Номер: US20120122489A1
Автор: Brian F. Roberts, Donald H. Relyea, Kristopher T. Frazier
Принадлежит: VERIZON DATA SERVICES LLC

An exemplary method includes a content hub subsystem receiving a content posting from an access device connected to a wireless network and associated with a first user. The content posting includes data representative of a content instance and a geographic location associated with the content instance. The exemplary method further includes the content hub subsystem storing the content posting and selectively distributing the content instance to at least one other access device connected to the wireless network based on the geographic location, the at least one other access device associated with a second user. A past or present physical location of the at least one other access device within a predefined proximity of the geographic location is requisite to the distribution of the content instance to the at least one other access device. Corresponding methods and systems are also disclosed.

Подробнее
Номер записи: 55
17-05-2012 дата публикации

Personalized Interactive Network With Knowledge Management System

Номер: US20120123824A1
Автор: Ameet Patel, Anthony Caiazzo, Jennifer Holme
Принадлежит: JPMorgan Chase Bank NA

Systems and methods are disclosed for personalizing interaction between an information/service/product provider using a knowledge management (KM) system that tracks data exchanged between users and the provider over multiple communication channels. User requests to an information/service/product provider can made via multiple different channels, such as by using ATMs, PDAs, cell phones, computers accessing web sites or other Web Devices, Voice Response Units (VRUs), and others. User requests submitted over these multiple channels are routed into an integrated KM system that services these requests. The user requests are serviced in such a manner that they are personalized in multiple aspects to enrich the user's experience.

Подробнее
Номер записи: 56
17-05-2012 дата публикации

Online advertising with enhanced publisher involvement

Номер: US20120123859A1
Автор: Arpit GUPTA
Принадлежит: Yahoo Inc until 2017

Techniques are provided for use in connection with online advertising exchanges. Methods are provided in which information is obtained, including, for each of multiple publisher sites, a set of publisher site tags, and for each of multiple advertisements, a set of advertisement tags. Methods are provided that include, in selection of an advertisement to be served in connection with a serving opportunity, utilizing, as a factor in the selection, matching of publisher site tags, associated with a publisher site associated with the serving opportunity, with advertisement tags of the advertisement.

Подробнее
Номер записи: 57
17-05-2012 дата публикации

Location Blocking Service from a Web Advertiser

Номер: US20120123869A1
Автор: Mark J. Enzmann, Robert T. Moton, Jr., Samuel N. Zellner
Принадлежит: AT&T INTELLECTUAL PROPERTY I LP

Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service promoter may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service promoter may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service promoter may disclose the mobile subscriber's identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber's identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber.

Подробнее
Номер записи: 58
17-05-2012 дата публикации

Systems and methods for enabling personalization of data service plans

Номер: US20120123870A1
Автор: Frederick C. Kemmerer, Robert E. Denman
Принадлежит: GENBAND US LLC

Systems and methods for enabling personalization of data service plans are disclosed herein. According to an aspect, a method can include receiving profile and network usage data of a subscriber. Further, the method can include generating a personalized data service offer for the subscriber based on the profile and network usage data. The method can also include presenting the personalized data service offer to the subscriber. The subscriber may respond to accept the offer.

Подробнее
Номер записи: 59
24-05-2012 дата публикации

Cloud Contact Information System

Номер: US20120130782A1
Автор: Nitesh Ratnakar
Принадлежит: Individual

A method of communication, includes providing a mobile device having a user web browser; transmitting a request from a user of the mobile device via the user web browser to a contact application stored in a shared pool of configurable computing resources; and transmitting first data from the mobile device to a central server to automatically establish a user account in the central server. The first data includes an unique identifier specific to the mobile device. The method also includes selecting, by the user, at least one of a first desired contact and an event. Information related to the at least one of the first desired contact and event is displayed on a communication device. The method further includes storing at least one of first contact data and first event data in a user account on the central server. The first contact data and the first event data are selected based upon, at least in part, selections made by the user.

Подробнее
Номер записи: 60
24-05-2012 дата публикации

Selecting media advertisements for presentation based on their predicted playtimes

Номер: US20120130805A1
Автор: Robert On, Steve Scott
Принадлежит: Google LLC

Advertisers provide bids for presenting temporal media ads along with content presented to users. The bids presented comprise a cost per unit time of presentation of the temporal media ad. Advertisers specify target audience and target media content for presenting their ads. A candidate set of ads is selected for presentation to the user along with requested content based on the temporal media ad targeting criteria. Machine learning techniques are used for predicting playtimes of ads based on features extracted from user attributes, content, and time of presentation. A winning temporal media ad is selected from the candidate set of ads based on predicted playtimes of ads in the candidate set of ads. An auction scheme is used for selecting a winning temporal media ad from the candidate ads.

Подробнее
Номер записи: 61
24-05-2012 дата публикации

Selecting advertisements for users via a targeting database

Номер: US20120130813A1
Автор: Joshua Melick, Wendell Hicken
Принадлежит: AT&T INTELLECTUAL PROPERTY I LP

A data processing system collects messages to create user profiles for users of user devices. The messages are collected from various systems and include data regarding user events on user devices. The user profiles are stored in a targeting database. In response to a request for information corresponding to a user device, a user profile is identified using data from the request and information from the profile is provided to the requester.

Подробнее
Номер записи: 62
24-05-2012 дата публикации

Apparatus, System and Method for Selecting a Media Enhancement

Номер: US20120130815A1
Автор: Chad Steelberg, Ryan Steelberg
Принадлежит: Chad Steelberg, Ryan Steelberg

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Подробнее
Номер записи: 63
24-05-2012 дата публикации

Method and system for indirect control of a website

Номер: US20120131094A1
Автор: Alan Cooke, Daniel Martin, David Brown, Garry Lyons, Michael Clay Atkins, Oran Cummins, Stephen Elder
Принадлежит: Mastercard International Inc

A method for indirectly controlling a website using a user communication device is disclosed. A unique machine-readable code is displayed on a display device, the unique machine-readable code being specific to the display device displaying contents from a website through a server. The unique machine-readable code is readable by a user communication device, the user communication device in turn being able to communicate with the server through a communication path not involving an input device associated with the display device. Commands to control content displayed through the server are received from the user communication device. The commands include the identity of the specific display device by the displayed unique machine readable code. The content displayed on the specific display device is then changed accordingly.

Подробнее
Номер записи: 64
31-05-2012 дата публикации

Using Clicked Slate Driven Click-Through Rate Estimates in Sponsored Search

Номер: US20120136722A1
Автор: Divy Kothiwal, Eren Manavoglu, Erick Cantu-Paz, Kannan Achan
Принадлежит: Individual

A computer-implemented method and system for selecting a subject advertisement in a sponsored search system based on a user's commercial intent (pertaining to the subject advertisement), using techniques for determining intent-driven clicks from a historical database. The method includes steps for aggregating a training model dataset wherein the training model dataset contains a selected history of clicks. Then, selecting from the training model dataset, a clicked slate (further selection of clicks), the clicked slate comprising a set of clicked ads, and calculating an intent-driven click feedback value for the subject advertisement. The method includes techniques for selecting a clicked slate using features corresponding to clicks received within a particular time period (the time period determined statically or dynamically). A system for implementing the method includes aggregating data from a historical database using selectors such as a position selector, a click feature selector, an impression-advertiser-campaign-creative selector, and a commercial intent selector.

Подробнее
Номер записи: 65
07-06-2012 дата публикации

Content collaboration among heterogeneous distributed mediums

Номер: US20120143695A1
Автор: Ajay Sathyanath, Thyaga Nandagopal
Принадлежит: Alcatel Lucent SAS

A system, an arrangement and a method for tracking viewership of regional billboards to collaborate billboard displays. Viewership is tracked using triggers that may be displayed with content and/or ads. Execution of the triggers may provide feedback to collaborate content/ads across billboards on a single medium or a number of heterogeneous media types to maximize cumulative viewership and advertising effectiveness. Triggers may be tailored to track the physical location of the billboard (in any display media), the time the billboard is displayed, and the identity of the content and/or ad. Data relating to the executed triggers includes identifying information of the viewer that executes the trigger to determine the success of the trigger. Following a determination of the success of the trigger, cumulative viewership of content, ads and triggers may be managed across billboards distributed across a region and across heterogeneous media.

Подробнее
Номер записи: 66
14-06-2012 дата публикации

Digital downloading jukebox with revenue-enhancing features

Номер: US20120150614A1
Автор: Billy Panagiotopoulos, Christian Pompidor, Dominique Dion, Francois Beaumier, Frederic Baril, Mounir Khenfir, Sebastien Hebert
Принадлежит: Bank of America NA

Certain exemplary embodiments described herein relate to digital downloading jukebox systems of the type that typically include a central server and remote jukebox devices that communicate with the central server for royalty accounting and/or content updates. More particularly, certain exemplary embodiments relate to jukebox systems that have revenue-enhancing features such as for example, music recommendation engines and bartender loyalty programs. Such innovative techniques help to both increase per jukebox revenue as well as keep jukebox patrons engaged with the jukebox.

Подробнее
Номер записи: 67
14-06-2012 дата публикации

Managing payment for sponsored content presented to mobile communication facilities

Номер: US20120150629A1
Автор: Adam Soroca, Dennis Doughty, Jorey Ramer
Принадлежит: Individual

A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a credit card datum from a credit card provider; (b) presenting to the first and second sponsor data corresponding to (1) the credit card datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with credit card characteristic relating to the credit card datum, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

Подробнее
Номер записи: 68
14-06-2012 дата публикации

Apparatus, System and Method for Selecting a Media Enhancement

Номер: US20120150646A1
Автор: Ryan Steelberg
Принадлежит: Ryan Steelberg

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Подробнее
Номер записи: 69
14-06-2012 дата публикации

Providing an image of an item to advertise the item

Номер: US20120150696A1
Автор: II Charles F. Pletcher, Jack Sheu, Selina Lam
Принадлежит: eBay Inc

A seller device executing a seller module captures an image of an item available for purchase and uploads the image to a host machine. The host machine receives the image of the item and provides the image and a seller address to a buyer device. The buyer device executing a buyer module presents the image and the seller address to a user. The seller address is usable to initiate a communication with the seller of the item. The host machine may provide the seller module to the seller device, and the host machine may provide the buyer module to the buyer device. The host machine may also communicate the image to an advertisement server configured to publish the image as a listing of the item.

Подробнее
Номер записи: 70
21-06-2012 дата публикации

Centralized, online multi-seller interface system

Номер: US20120158481A1
Автор: Christopher C. Winslade, James D. Bennett
Принадлежит: ENPULZ LLC

A sales portal system supports a plurality of buyer computers used by a corresponding plurality of buyers. The sales portal system supports a first seller's computer to support sales of a first plurality of products a second seller's computer to support sales of a second plurality of products. The sales portal accesses first product data from the first seller's computer and second product data from the second seller's computer and responds to a query received from one of the plurality of buyer computers by delivering selections from the associated first product data and the associated second product data. The sales portal manages a single sales transaction for a first product of a first seller and a second product of a second seller. The sales portal rates sellers. The sales portal apportions payment, fulfillment, delivery instructions, and other sales components to the first and second sellers.

Подробнее
Номер записи: 71
21-06-2012 дата публикации

Method and system for attention based advertisement insertion

Номер: US20120158492A1
Автор: Jerry Ye, Jyh-Herng Chow
Принадлежит: Yahoo Inc until 2017

Disclosed is a method and system for providing attention based advertisement insertion within media content. By placing advertisements within media where there is the most user attention and interest, the system provides a more attractive audience to advertisers. This potentially leads to increased return of interest (ROI) on the advertisement. Additionally, this can enable the media to be comprised of fewer advertisements, and reduce advertisement related abandonment.

Подробнее
Номер записи: 72
21-06-2012 дата публикации

Identifying purchase patterns and marketing based on user mood

Номер: US20120158503A1
Автор: Upendra Mardikar
Принадлежит: eBay Inc

A system and method for facilitating electronic commerce over a network, according to one or more embodiments, includes communicating with a user via a user device and a business entity via a business entity device over the network, monitoring user navigation events over the network, determining a mood of the user based on user navigation behavior, marketing to the user based on the mood of the user, and storing user information related to the user navigation events and the mood of the user.

Подробнее
Номер записи: 73
21-06-2012 дата публикации

Blending Advertiser Data With Ad Network Data In Order To Serve Finely Targeted Ads

Номер: US20120158505A1
Автор: Sreenivasulu Jaladanki
Принадлежит: Individual

A method and a system are provided for blending advertiser data with ad network data in order to serve finely targeted ads. In one example, the system receives campaign information from one or more advertisers. The campaign information includes at least one of a budget, criteria, and a creative. The system receives a notification from a user device about an available ad spot on a webpage for display at a browser running on the user device. The system receives data from an advertiser. The data from the advertiser pertains to managing an ad to be sent to the user device to fill the ad spot on the webpage. Then, the system combines the data from the advertiser with data from an ad network to obtain combined data. The ad network is configured for managing at least part of an ad campaign. The advertiser is also configured for managing at least part of the ad campaign.

Подробнее
Номер записи: 74
21-06-2012 дата публикации

Providing access to information resources using a digital network protocol

Номер: US20120158512A1
Автор: Martin David Hoyle
Принадлежит: B E Tech LLC

A method and apparatus for providing an automatically upgradeable software application includes targeted advertising based upon demographics and user interaction with the computer. The software application includes a display region used for banner advertising that is downloaded over a network such as the Internet. The software application is accessible from a server via the network and demographic information on the user is acquired by the server and used for determining what advertising will be sent to the user. The software application further targets the advertisements in response to normal user interaction with the computer. A distribution tool is provided for software distribution and upgrading over the network. Also provided is a user profile that is accessible to any computer on the network. Furthermore, multiple users of the same computer can possess Internet web resources and files that are personalized, maintained and organized.

Подробнее
Номер записи: 75
28-06-2012 дата публикации

General to social advertisements

Номер: US20120166274A1
Автор: Prabhakaran Krishnamoorthy
Принадлежит: Yahoo Inc until 2017

Techniques are provided in which a user (or users) can recommend, approve or tag presented advertisements. Social network information may be used to determine one or more users in a social network of the user. The advertisement may be presented to one or more receiving users in a social network of the user. Along with the advertisement (which can include being part of the advertisement), a graphical element may be presented to the receiving users that includes information regarding one or more recommendations, one or more approvals or tagging of the advertisement.

Подробнее
Номер записи: 76
28-06-2012 дата публикации

Mobile Marketing and Purchasing System

Номер: US20120166279A1
Автор: Nicholas Simon Collins
Принадлежит: Individual

An online system enables a customer to complete a purchase based only upon a product offer identifier, e.g., in a promotional campaign or in offers delivered by coupons. Each customer is associated with a customer device, which accesses the online system via a communications network. A database contains customer records, merchant records and product offer records with one or more merchant offers. A product offer identifier is sent from a customer device, and the online system retrieves corresponding merchant offers. A description of the product offer, along with details of the merchant offers is sent back to the customer device. A user of the device selects a merchant offer, and the selection is sent back to the online system. The system is configured to complete a transaction whereby hinds are transferred from a customer account to a selected merchant account, and the merchant is notified of the transaction.

Подробнее
Номер записи: 77
28-06-2012 дата публикации

Method and system for providing user tailored service using social network service

Номер: US20120166280A1
Автор: Hwa-Shin MOON, Jaecheol Sim, Kang-Yong Lee, Kee-seong CHO, Won Ryu
Принадлежит: Electronics and Telecommunications Research Institute ETRI

Provided are a method and a system for providing a user tailored service using a social network service. The method includes at a user terminal, receiving a transaction approval message from a credit card company server when a customer uses a credit card, and obtaining purchase information of the customer based on the received transaction approval message, and forming a social network for sharing the purchase information of the customer with predetermined persons having a social relationship, wherein the predetermined persons include friends, family members, and colleagues of the customer.

Подробнее
Номер записи: 78
05-07-2012 дата публикации

Method for optimising the placement of at least two pieces of information

Номер: US20120169767A1
Автор: Bjorn Andersson, Johan HÖGBERG, Jonas Svensson, Leif JÄGERBRAND, Ola Tiverman, Pierre Milburn, Thomas Karlsson
Принадлежит: Admeta AB

Method for optimising the placement of at least two pieces of information in at least one display section of a display area managed by a system, wherein said system communicates with an Information Optimisation Centre through the sending and receiving of packets of instructions and/or requests, wherein said packets of instructions comprise data regarding a location of at least one piece of information and instructions regarding at least two pieces of information are sent in the same packet. The invention also relates to a system for optimising the placement of at least two pieces of information in at least one display section of a display area, comprising optimisation means for selecting at least two pieces of information corresponding to at least one display section, wherein said system further comprises at least one packet of instructions regarding the selection of at least two pieces of information by said optimisation means and said packet of instructions comprises data regarding a location of at least one piece of information and that instructions regarding at least two pieces of information are sent in the same packet of instructions.

Подробнее
Номер записи: 79
19-07-2012 дата публикации

System and method for managing multiple content channels and engagement scoring

Номер: US20120185892A1
Автор: Dan Chiao, Doug Camplejohn
Принадлежит: Fliptop Inc

A system and method for managing multiple content channels and engagement scoring are disclosed. A particular embodiment includes providing, by use of a data processor, a user interface to enable a user to specify a plurality of channels of interest, the user interface further enabling the user to provide authentication credentials for each channel of the plurality of channels of interest; using the authentication credentials to automatically collect channel data from each of the plurality of channels of interest, the channel data including posts data, subscriber data, and subscriber activity data from each channel; augmenting the channel data with data collected from other content sources; processing the augmented channel data to produce an engagement score, the engagement score representing a degree to which a plurality of subscribers are involved in subscriber activity at the plurality of channels of interest; and presenting at least a portion of the processed augmented channel data and the engagement score to the user in one or more reports.

Подробнее
Номер записи: 80
26-07-2012 дата публикации

System for Online Sales With Automatic Rebate and Coupon Redemption

Номер: US20120191523A1
Автор: Christopher C. Winslade, James D. Bennett
Принадлежит: ENPULZ LLC

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Подробнее
Номер записи: 81
26-07-2012 дата публикации

Automatic application of targeted advertising in datasets

Номер: US20120191540A1
Автор: Adam D. Wilson, Maxim Uritsky
Принадлежит: Microsoft Corp

Embodiments are directed to the providing an advertising model for delivering advertisements with data sets and to streaming data sets that include targeted advertising. In an embodiment, an instantiated advertising model receives from a user a query for data. The advertising model is communicatively connected to a data store that includes multiple data sets. The query requests data from one or more of the data sets. The advertising model determines which data sets are to be retrieved based on the query. The advertising model adds targeted advertisements to the determined data sets and sends the determined data sets along with the targeted advertisements to the user.

Подробнее
Номер записи: 82
26-07-2012 дата публикации

Sales channel management infrastructure

Номер: US20120191570A1
Автор: Christopher C. Winslade, James D. Bennett
Принадлежит: ENPULZ LLC

A sales system supports sales between a plurality of buyers and a plurality of sellers in a communication network. A sales server has a seller interface used by both a first seller and a second seller respectively via a first seller's computer and a second seller's computer to register availability for sale of a first product and a second product. The sales server, based upon received buyer input from an identified buyer via a buyer computer that includes buyer orders for the first product and the second product dispenses a first sales order to the first seller's computer for the first product and a second sales order to the second seller's computer for the second product. The sales server provides instructions to the first seller's computer for fulfillment of the first sales order and to the second sales computer for the fulfillment of the second sales order.

Подробнее
Номер записи: 83
26-07-2012 дата публикации

Communication service method and communication apparatus thereof

Номер: US20120191820A1
Автор: Etsuo Kuroda, Jun Tanaka, Motoki Nakade, Yoshito Shiraishi
Принадлежит: Individual

A communication service method wherein a user ID is registered at server. Video data from the user's terminal is transmitted to the server. The user selects the setting of whether image data is used with that video data; and the user's selected setting is stored at the server with the user ID. When the stored setting indicates that image data is used, the video data and the image data are transmitted from the server to one or more other terminals.

Подробнее
Номер записи: 84
02-08-2012 дата публикации

Interactive Geographic Feature

Номер: US20120197713A1
Автор: James D. Lynch, Matei Stroila
Принадлежит: Navteq BV

One or more systems, devices, and/or methods for providing and/or using a navigation/geographic feature are disclosed. For example, a method of operation of a navigation system may include providing a graphics user interface. A data representation of a geographic object, such as a path sign or icon, text, or character thereof, is provided in the graphics user interface. The data representation of the path sign may be provided as a feature of a navigation display. Input identifying a portion of the data representation of the geographic object is received. A navigation-related function is provided based on receiving the input.

Подробнее
Номер записи: 85
02-08-2012 дата публикации

Affiliate-driven benefits matching system and methods

Номер: US20120197719A1
Автор: Bernard R. Baker, III
Принадлежит: Baker Iii Bernard R

In a method of matching a consumer to available benefits, benefit information is received for at least one benefit that an affiliate knows is offered by an enabling organization. From a consumer, enabling organization information is received pertaining to an enabling organization with which the consumer is affiliated. Consumer information is received from the consumer, including consumer identification information for identifying the consumer and consumer interest data for identifying an interest of the consumer. The consumer information, enabling organization information, and benefit information are stored in a computer memory. The consumer interest data, enabling organization information, and benefit information are analyzed automatically to determine whether any enabling organization to which the consumer is affiliated is offering a benefit for the consumer that is applicable to the consumer interest data. A message is displayed to inform the consumer of an available benefit applicable to the consumer interest data.

Подробнее
Номер записи: 86
02-08-2012 дата публикации

Methods for an alternative payment platform

Номер: US20120197731A1
Автор: Alastair Rampell, Alex E. Campbell, Terry Angelos
Принадлежит: TrialPay Inc

Methods and systems are provided for providing an alternative payment platform, including method and systems for providing a platform for presenting an alternate offer to a user who is engaged with a primary offer and receiving an indication of the user's engagement with the alternate offer, wherein the user's engagement with the alternate offer serves as an alternative form of payment for an item associated with the primary offer. Such methods and systems may further include methods and systems for selecting one or more alternate offers engagement with which serves as an alternative form of payment for an item associated with a primary offer, presenting the selected alternate payment offers to a user, receiving an indication of engagement with at least one of the alternate offers, receiving payment in exchange for presenting the accepted offer and providing payment to the offeror of the primary offer.

Подробнее
Номер записи: 87
02-08-2012 дата публикации

System, method, and computer program product for selecting and presenting financial products and services

Номер: US20120197736A1
Автор: Richard M. Libman
Принадлежит: Libman Richard M

An apparatus and method use client information to automatically select products appropriate for the client. According to one aspect of the invention, client information, information about the products, ancillary data, and decision criteria pertaining to selection from among the products are stored in a storage device Decision-making logic circuitry use the stored data to select the products. An output device prepares a client communication identifying the selected products and incorporates a portion of the client information and a portion of the product information into the client communication.

Подробнее
Номер записи: 88
02-08-2012 дата публикации

Method and Apparatus for Redirection of Server External Hyper-Link References

Номер: US20120198072A1
Автор: Christopher J. Lindblad, Steven T. Kirsch
Принадлежит: Individual

A message is provided to a tracking server system in response to a client system referencing a predetermined resource locator that corresponds to a resource external to the tracking server system. The tracking server system indirectly provides for the client system to have an informational element selectable by the client system, where the informational element is graphically identified on the client system with informational content obtainable from a content server system through use of a content resource locator. The informational element includes a tracking resource locator, referencing the tracking server system, and data identifying the informational element. The selection of the informational element causes the client system to use the tracking resource locator to provide the data to the tracking server system and to use the content resource locator to obtain the informational content from the content server system.

Подробнее
Номер записи: 89
09-08-2012 дата публикации

Video advertisements

Номер: US20120203626A1
Автор: Daniel Dulitz, Karen Padham Taylor, Manish Gupta, Rajas Moonka, Steve Okamoto, Susan Wojcicki
Принадлежит: Google LLC

Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for displaying advertisements. The method includes providing query data specifying a search query including search terms; in response to providing the query: receiving a first advertisement associated with search terms and video element data comprising a video selection element for a video in response to a determination by the advertisement system that the video is eligible to be displayed with the first advertisement, the eligibility of the video to be displayed with the first advertisement being specified by an advertiser of the first advertisement; and receiving a second advertisement not including video element data in response to a determination that the second advertisement is not eligible to be displayed with a video; displaying the first advertisement and the video selection element proximate to the first advertisement, and displaying the second advertisement with the first advertisement.

Подробнее
Номер записи: 90
09-08-2012 дата публикации

Promotion infrastructure having third party posting service

Номер: US20120203636A1
Автор: Christopher C. Winslade, James D. Bennett
Принадлежит: ENPULZ LLC

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Подробнее
Номер записи: 91
16-08-2012 дата публикации

Forecast and demand based price calculation

Номер: US20120209661A1
Автор: Christopher C. Winslade, James D. Bennett
Принадлежит: ENPULZ LLC

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Подробнее
Номер записи: 92
16-08-2012 дата публикации

Watch and win techniques

Номер: US20120209690A1
Автор: Howard Ganz, Karl Joseph Borst
Принадлежит: GANZ

A watch and win or read and win system in which the user receives information about a subject being advertised, watches or reads it, and then answers questions. If the questions are answered properly, then the user gets a virtual item that can be used in the virtual world. In one embodiment, the virtual item is related to the item being viewed. This can be used to create a more effective form of advertising.

Подробнее
Номер записи: 93
16-08-2012 дата публикации

Social Net Advocacy Measure

Номер: US20120209918A1
Автор: Rajiv Narang, Shesha Shah
Принадлежит: Individual

A method and system are disclosed for monitoring user interactions and generating proactive responses thereto within a social media environment. Social media interactions are monitored, collected, and processed to generate a social network advocacy metric. The resulting metric is used as an indicator of the affect of the user interactions within a target social media environment and the effectiveness of corresponding proactive responses.

Подробнее
Номер записи: 94
23-08-2012 дата публикации

Methods and apparatus to determine media impressions using distributed demographic information

Номер: US20120215621A1
Автор: Ari Paparo, Kevin Geraghty, Mark Kalus, Ronan Heffernan, Steven John Splaine
Принадлежит: Individual

Example methods involve based on a first request to log a first media impression, generating a first identifier associated with a first client device that generated the first request, and sending a communication to the first client device. The communication includes the first identifier, and the communication is to cause the first client device to send the first identifier associated with the first client device to a database proprietor in association with a cookie identifier of the first client device. Second media impressions are logged in association with the first identifier of the first client device and second identifiers associated with second client devices based on second requests received from the first and second client devices. A batch including the second media impressions and the first and second identifiers is sent to the database proprietor. Demographic information associated with the second media impressions is received from the database proprietor.

Подробнее
Номер записи: 95
30-08-2012 дата публикации

Network apparatus and methods for user information delivery

Номер: US20120221412A1
Автор: Robert F. Gazdzinski
Принадлежит: Individual

A network apparatus useful for providing directions and other information to a user of a client device in wireless communication therewith. In one embodiment, the apparatus includes one or more wireless interfaces and a network interface for communication with a server. User speech inputs in the form of digitized representations are received by the apparatus and used by the server as the basis for retrieving information including graphical representations of location or entities that the user wishes to find.

Подробнее
Номер записи: 96
30-08-2012 дата публикации

System and Method for Individual Sequential Campaign

Номер: US20120221416A1
Автор: Enrique A. Baiz Matuk
Принадлежит: Sumo Technologies LLC

Exemplary embodiments of the invention include the use of a guaranteed cognitive awareness coupled with an individualized sequential advertising campaign directed at a specific user. A user may be offered services such as: telecommunication services, video services, radio or other audio services (traditional radio or satellite radio services), television services (traditional cable or satellite television services), software services, electronic book services, etc. In return for the use of such services free of charge, the services may be periodically interrupted and a commercial message may be conveyed to the user. The commercial message may prompt the user to input a specific value, selection, or keystroke, or may require a response through voice input or selection with a device. Should the user provide the response, the provision of services may continue. Moreover, the commercial messages provided to the user may presented as an individual sequential advertising campaign.

Подробнее
Номер записи: 97
30-08-2012 дата публикации

Shopping context engine

Номер: US20120221439A1
Автор: Alec Reitter, Neelakantan Sundaresan
Принадлежит: eBay Inc

A system receives context data associated with a context and a user. The system then associates the context data to a user identifier and retrieves data associated with the context. The system then filters the data according to the context data to create result data. In another embodiment, the system also receives context data from a plurality of users, where the context data pertains to one or more attributes of a context. The system then using the context data ranks the one or more attributes of the context to create ranked data and generates a user interface based on the ranked data. In yet another embodiment, the system communicates context data associated with a context and a user to a server, and receives result data created by the server filtering data retrieved based on the context data. The system then generates a user interface based on the result data.

Подробнее
Номер записи: 98
30-08-2012 дата публикации

System for determining the geographic range of local intent in a search query

Номер: US20120221548A1
Автор: Jim W. Delli Santi, Ramazan Demir
Принадлежит: Yahoo Inc until 2017

A system and method are disclosed for determining the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.

Подробнее
Номер записи: 99
13-09-2012 дата публикации

Content hosting and advertising systems and methods

Номер: US20120232999A1
Автор: Brian Roberts, Don Relyea, Heath Stallings
Принадлежит: VERIZON PATENT AND LICENSING INC

In an exemplary system, a data store includes at least a subset of media content, media content attribute data associated with the media content, user profile data associated with at least one consumer having access to the media content, advertising content, and content matching data associated with the advertising content. An access module is communicatively coupled to an access device and configured to receive a request sent by the access device, the request being for access to a media content instance included in the media content. A matching module is configured to match at least one advertising content instance included in the advertising content to the media content instance based on the media content attribute data, user profile data, and content matching data. The access module is configured to provide the matched advertising content instance to the access device for user presentation.

Подробнее
Номер записи: 100