25-04-2013 дата публикации
Номер: US20130101970A1
A computer-implemented system for creating a classification significance pattern for end users, and enabling end users to use their classification significance pattern to conduct custom searches for target information, such as books, other textual content, information about products, services, and jobs, as well as enabling third parties, such as vendors and potential employers, to target their advertisements to groups of users meeting a certain classification. A classification significance pattern is created by having a user take a psychological test, for example, that includes a personality test, a design taste test, a recreation/travel test, a life satisfaction test, an interactive game module, or a career/job test, and having the system automatically score such test and classifying the user based on a defined abstract classification. 1. A computer-implemented method for matching a computer user with textual content , the method comprising:calculating, using a processor, adaptive-style map coordinates for the computer user based on a psychological test that measures adaptive style;calculating, using the processor, textual-content map coordinates based on the textual content; and 'wherein the psychological test is an eSAIL psychological test or close derivative of the eSAIL psychological test.', 'calculating, using the processor, a distance between the adaptive-style map coordinates of the computer user and the textual-content map coordinates of the textual content,'}2. The computer-implemented method of claim 1 , wherein the textual-content map coordinates are calculated based claim 1 , in part claim 1 , on a set of psychological characteristics of readers that have already rated the textual content.3. The computer-implemented method of claim 1 , wherein the textual-content map coordinates are calculated based claim 1 , in part claim 1 , on at least one intrinsic textual characteristic of the textual content.43. The computer-implemented method of claim 1 , claim 1 ...
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