07-01-2016 дата публикации
Номер: US20160007063A1
Принадлежит:
Computer-implemented systems, methods, and computer-readable media for identifying one or more target consumers associated with an addressable television can include receiving, by at least one of the one or more computing devices, attitudinal data related to at least one product or service, and developing, by at least one of the one or more computing devices, one or more target profiles based at least in part on the attitudinal data. The systems, methods and media can include receiving, by at least one of the one or more computing devices, appended data from the data provider, the appended data including at least one of demographic, behavioral, and locational data corresponding to the plurality of market consumers, and identifying, by at least one of the one or more computing devices, one or more target consumers based on a correlation between the appended data and the one or more target profiles. 1. A computer-implemented method executed by one or more computing devices for identifying , based at least in part on attitudinal data , one or more target consumers associated with an addressable television , the method comprising:receiving, by at least one of the one or more computing devices, attitudinal data related to at least one product or service, the attitudinal data corresponding to a plurality of market consumers and identifying each of the plurality of market consumers;developing, by at least one of the one or more computing devices, one or more target profiles based at least in part on the attitudinal data;transmitting, by at least one of the one or more computing devices, information identifying each of the plurality of market consumers to a data provider;receiving, by at least one of the one or more computing devices, appended data from the data provider, the appended data including at least one of demographic, behavioral, and locational data corresponding to the plurality of market consumers;determining, by at least one of the one or more computing devices ...
Подробнее