17-03-2016 дата публикации
Номер: US20160080813A1
Принадлежит:
A client-side multimedia content targeting system schedules the recording, storing, and deleting of multimedia content on a client system storage device. The system accepts as input a prioritized list of program viewing preferences which is compared with a database of program guide objects that indicate when programs of interest are actually broadcast. The viewer's client system locally retains the viewer's preferences and other personal information that the viewer has entered and is sent targeting information relating to program guide objects by a server. Using the viewer's preferences and personal information, the client system creates a viewer profile, which is used with the targeting information by the client system to record content that is within the viewer profile. The described client-based form of targeting can be applied to almost any multimedia situation, including, but not limited to: TV shows, movies, advertisements, product and service offerings, music, radio, audio, etc. 1. A method comprising:at a first device, generating first tracking data identifying a first set of programs that have been viewed at the first device;at the first device, receiving tracking data for other devices, the tracking data for the other devices describing sets of programs viewed at the other devicesdetermining, by the first device, whether the tracking data for other devices identifies an advertisement in the first set;responsive to determining, based on the tracking data, that the first set includes a particular advertisement that is also in a second set of programs that have been viewed at a second device, of the other devices, the first device selecting a recommended advertisement, the recommended advertisement being selected from the second set;displaying, by the first device, the recommended advertisement.2. The method of claim 1 , wherein the determining of whether the tracking data for other devices identifies an advertisement in the first set comprising: determining ...
Подробнее