METHOD AND APPARATUS FOR PROVIDING PERSONALIZED RECOMMENDATION SERVICE

Hereinafter, with reference to the attached drawing of the present invention preferred embodiment detailed as follows. Advantages and features of the present invention, achieve the appended drawing method and an electronic component connected to the examples with specifically carry activitycopyright will reference the embodiment. In the present invention refers to hereinafter however limited to the disclosed embodiment but various different examples can be embodied in the form, examples of the present invention to only the disclosed embodiment completely, in the art of the invention the present invention belongs to a target number for informing a person with skill in the art complete ball which categories, defined by category of the present invention refers to claim only disclosed. Throughout the specification the same references refer to the same components.

In the absence of other definitions, all terms used in the specification is provided to the present invention (including the techniques and the treatment) is in common sense can be understood to a person with skill in the art to can be used are disclosed. It is apparent that a term generally used in a pre-defined are not ideally or overly interpreted specially defined does not. The specification describes in the embodiment for the present invention the term used in which relayed a number that is even endured. In the specification, a plurality type comprises a unit in a single may be phrase will not specially mentioned.

In the specification, provide the means by which user transmitter, all activity can be user consumption means. I.e., user item transmitter search activity, evaluation activity can be an activity and purchasing.

Hereinafter, with reference to a system of the present invention also one in the embodiment according to recommendation service number under public affairs 1 and multi-operation substrate.

The reference also 1, said recommendation service system includes a number under public affairs, recommendation service number under public affairs a service server (100) and a user terminal (200) can be composed. In particular, recommendation service user when using n name, a user terminal to a user of a terminal number under public affairs said recommendation service system (200) in addition to the, user terminal (200 - 2) from a user terminal (200 a-n) can be further up.

Hereinafter, descriptions and to receive, and the system is called a number under public affairs said recommendation service, said service server under public affairs a recommendation service number (100) includes a service server (100) referred to less than 1000.

Of the present invention system service server in (100) and a user terminal (200 - 1) velocity is obtained can be connected via the Internet.

Service server (100) includes a user terminal (200) of the present invention said system to service all under public affairs number required to implement a user interface (User Interface, UI) (hereinafter, interface) can be under public affairs a number.

Service server (100) is for storing at least one program according to an embodiment of the present invention personalized recommendation service under public affairs number can be. In addition, service server (100) is for under public affairs number according to an embodiment of the present invention personalized recommendation service, comprising said program for carrying out a physical configuration can be. It relates diffuse to the description is given for the description is also in 2.

User terminal (200) service server (100) on the multilayer circuit wired computing device are disclosed. Said computing device is a desktop PC, tablet PC and smart phone, can be either in the wireless terminal. In addition, service server (100) said computing device also can be either. Hereinafter, the user's terminal (200) the user terminal (200) or terminal (200) called on-sensors other.

Hereinafter, one of the present invention in the embodiment according to the personalized recommendation service number ball method under public affairs number system is described substrate.

The reference also 1, recommendation service number for a catch terminal (200) service server (100) connected to each other. Service server (100) a terminal (200) can be user identify information. User information is sex, age, demographic information such as local yarns can be.

In addition, service server (100) exceeds a preset value or more number of user transmitter can determine whether. Transmitter used to determine the number of said plurality of filters perform filtering information are disclosed. I.e., various information used transmitter information specific recommendation service are disclosed. The, number of service policy recommendation service number hole defining a specific meaning heating spent activity can be.

For example, when heating is expended in event information activity is defined as a service number, service server (100) determine whether user event information if no can be greater. The purchase of a preset value is 10 or more times when, service server (100) can be determine whether user event information number is 10 or more times.

Said judgment result, and searches the user transmitter exceeds a preset value or more, service server (100) comprises a plurality of filter, for recommending user items can be filtering. The, service server (100) comprises a plurality of filter and filtering is performed by using each item, based on a plurality of filter each performance, recommendation determines disapproval.

Service server (100) is recommending items through an interface, filtered ID, recommendation item information terminal (200) can be under public affairs to number. In particular, service server (100) is said to recommending items through an interface, terminal (200) can be under public affairs display of the recommendation item number. I.e., service server (100) is recommending items interface terminal (200) to the number under public affairs, terminal (200) through inverter, said recommending items can display interface. The, a recommender to recommending items interface information item can be displayed.

Figure 2 shows a number a of the present invention also other goods in the embodiment according to recommendation service under public affairs (100) block are disclosed. 2 also refers to the service server (100) greater than specifically illustrating the substrate.

Service server (100) includes a communication unit (110), an input unit (120), output (130), store (140) and number control unit (150) can be composed.

Communication unit (110) includes a service server (100) supports Internet communication by wire, terminal (200) with various information can receive and disclosed. Communication unit (110) includes a service server (100) various interface terminal (200) and the number under public affairs, service server (100) recommendation item generated from information terminal (200) may be transmitted. In addition, communication unit (110) includes a user entered the user information and the user preference information terminal (200) received from the other.

Input unit (120) includes a service server (100) manager of various data, command and/or information from a testee. In particular, input unit (120) includes a service server (100) manager of information about the new item from the data input terminal disclosed. In addition, input unit (120) includes a service server (100) from the data input terminal information about the user from storage unit may be filled. Input unit (120) is well-known in the art the present invention belongs can be by any type of input means.

Output (130) includes a service server (100) enable a manager, command and/or information report to a substrate. Output (130) can be the display module. Display module can display various controls. In particular, display module is terminal (200) received from the user information, performance of each filter, recommendation service statistics for accuracy of information display can be. Output of the present invention (130) is provided to the present invention is well-known in any type of glasses can be further comprises.

Storage unit (140) is positioned data, command and/or information for sparse subtrees. Storage unit (140) is, for storing more than one program of the present invention can be a recommendation service number under public affairs. In particular, storage unit (140) includes a recommendation service purchased by the user using said user information database storing item information may be filled. In addition, storage unit (140) is a recommendation service (content) database for storing content item for item number under public affairs disapproval.

Storage unit (140) is also temporarily storing data transferred from the server device or the like can be temporarily or non. Store (140) includes a ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically Erasable Programmable ROM), non-volatile memory such as flash memory, hard disk, removable disk, or any type of known well in the present invention is provided to computer-readable recording medium can be connected to one end.

Number control unit (150) includes a service server (100) is enclosed by a number of accesses in each operation. Number control unit (150) is CPU (Central Processing Unit), MPU (Micro Processor Unit), MCU (Micro Controller Unit), or well-known technical field of the present invention any type of processor can be configured. In addition, number control unit (150) is according to an embodiment of the present invention method for carrying out at least one application or program disapproval. Number control unit (150) of the function and operation is also 3 it relates diffuse to the reference.

Another of the present invention also in the embodiment according to Figure 3 shows a service server (100), in particular, number control unit (150) of the function and operation is the general outline.

The reference also 3, number control unit (150) manual or automatic mode selection unit (151), filter portion (152) and filter ensemble part (153) can be connected to one end. Here, filter selection unit (151), filter portion (152) and filter ensemble part (153) is described under the number for performing the function of control section (150) can be included in the physical component. Or, filter selection unit (151), filter portion (152) and filter ensemble part (153) is described under the number for performing the function of control section (150) a program stored in a module may be disclosed. Hereinafter, filter selection unit (151), filter portion (152) and filter ensemble part (153) function is performed by a, number both control section (150) carried out by.

Number control unit (150) includes a service server (100) for terminal (200) can be sensing connection. Service server (100) includes a connection terminal transmits (200) from, transmitter can be user information. Number control unit (150) of the user based on information received by a receiver transmitter, transmitter if no user times (M) or more can be determine whether.

Filter selection unit (151) said transmitter includes user information, filter portion (151) will recommending an item through, filter ensemble part (153) determines whether to recommending an item through can. In addition, filter selection unit (151) a terminal (200) whether a user preference information is received from the controllers disapproval.

Here preferred spare area, be a user preference item information. In addition, particular item specific content preference information from the user preference information may be disclosed. For example, information about whether a user preferred preferably can be included in the information files to students. In addition, if the user likes, learning unit communicates, supervision, be included in the preference information genre information for the disapproval. Said user preference information can be included in the information.

For example, a user of the recommendation service stores the user a web page number under public affairs a recommendation service, can for inputting user information. The, user information input section with the preference information input section when under public affairs web page number, user input can also be additionally preference information.

Filter portion (152) manual or automatic mode selection unit (151) including preference information from the determination of whether to receive, a quantity of ID, an adjustable notch filter can be determining user recommending items to be retained. Filter portion (152) includes filtering said plurality of filters (1520) can be connected to one end.

A plurality of filter in Figure 2 (1520) example based collaborative filtering (User provided Based Collaborative Filtering, hereinafter UBCF) user performing filter (hereinafter, UBCF filter), based on items collaborative filtering (Item provided Based Collaborative Filtering, IBCF) based on contents of the item and performing filter (hereinafter, IBCF filter) filter (hereinafter, CBF filter) performing collaborative filtering (Content provided Based Filtering, CBF) is is also shown. In particular CBF filter, SCBF (User-a Selecting Content provided Based Filtering) filter and RCBF (User provided Rating Content provided Based Filtering) filter for example is also shown.

User-based collaborative filtering UBCF filter performing filter, similar consumption of at least one other users user propensity is consumed as a swollen opinion of items can be filtering.

IBCE filter items based collaborative filtered filter, a predetermined number of items user is expended in combination similar to similar items can be evaluated either consumed filtering.

Content-based user selection filter SCBF filtered filter, when the performance of a number when a user information, said preference information items can be filtering.

RCBF filter content-based user evaluation performed as a filter, deduced from user consumption history information corresponding to user preference item can be filtering.

Said plurality of filter (1520) is number control unit (150) on, each physical device constituting a particular filtering implementation being. Or, a plurality of filter (1520) program modules is configured to perform each function may be disclosed.

In particular, filter portion (152) of the number of times the user if no transmitter (M) when less than, a plurality of filter (1520) during, the filter can be one of determining filtering is performed.

For example, filter portion (152) when the user preference information from the user not ball number, UBCF through the filter, a large amount of items can be filtering. Said upsampling, number control unit (150) a terminal (200) can be received from the user information. I.e., user filter UBCF similar consumption of at least one propensity transmitter wherein at least one of filtering information of other users, the, number control unit (150) includes a user of said information, said at least one other user can be determine. For example, when the user 20 to leg of Seoul male dwelling area, number control unit (150) is pre-stored said demographic information can be determining at least one other user. In addition, number control unit (150) is said at least one of other users determine transmitter may be filled.

Said at least one other user of the transmitter according to the, number control unit (150) is filtered based on the judgment said ID, determining a predetermined quantity of items can be recommended item. For example, through the filter UBCF, even if the personal filtered item 100, number control unit (150) is filtered ID of 100, 10 mm can be determining a recommendation item amount previously established. In this case. Said service server (100) the terminal (200) 1 whenever the connection times, service server (100) of item can be recommending only to user 10.

On the other hand, filter portion (152) when user preference information from the user presents a number, SCBF through the filter, a large amount of items can be filtering. Said upsampling, number control unit (150) a terminal (200) using preference information can be received from. I.e., user preference information from the user presents a number SCBF filter item vibration wherein at least one of, the, number control unit (150) includes said user preference information, the preference information can be determines.

Said preference information item is generated, number control unit (150) is filtered based on the ID, determining a predetermined quantity of items can be recommended item. For example, through the filter SCBF, filtered item 500 even if the personal, number control unit (150) is filtered ID of 100, 10 mm can be determining a recommendation item amount previously established. In this case. Said service server (100) the terminal (200) 1 whenever the connection times, service server (100) of item can be recommending only to user 10.

Examples include said, amount preset user or service server (100) can be determined by an administrator of. In addition, a plurality of filter said (1520) each, said filters according to a fourth step is a quantity of ID, and the priority of the item can be filtered. Number control unit (150) is filtered ID, a preset priority is high amount of items can be determining recommended item.

For example, a recommendation service number when electronic commerce site selling cosmetics cosmetic under public affairs home to other. The, transmitter (M) times when less than if no user, number control unit (150) is a quantity of cosmetic ID, UBCF filter can be filtering is performed. The priority of the item can be filtered UBCF filter. Said user information UBCF filter can be determined according to priority.

In women 20 to opening when said user is home to other. User filter UBCF similar consumption of at least one propensity of other users performing filtering with reference to the transmitter. Number control unit (150) to other 20 female cosmetic consumption opening user activities judgment result, then the ratio cost buying cosmetics using Internet, filtering object item can be determining cosmetic process chamber. The, user 20 to opening UBCF filter other female purchase rate, taking into account the cosmetic set forth, and the priority of the item can be filtered. Yolk-filtered item 100, recommendation item quantity when predetermined personal 10, service server (100) is filtered ID, user 10 can be recommending only item of high priority.

Next, filter ensemble part (153) is described diffuse to the.

Filter ensemble part (153) manual or automatic mode selection unit (151) including preference information from the determination of whether to receive, a quantity of ID, user recommending items to be retained in a plurality of filter used for filtering can be determine. Filter ensemble part (153) filtering said combination includes a plurality of filters (1530) can produce.

In Figure 3 filter ensemble part (153) combination generated by a plurality of filters (1530) to example 3 filter combination (3 a-Ensemble) and 4 filter combination (4 Ensemble) is is also shown.

3 filter combination (3 a-Ensemble) is UBCF filter, can be RCBF IBCF filter and filter, 4 filter combination (4 a-Ensemble) is UBCF filter, IBCF filter, can be RCBF SCBF filter and filter.

Filter ensemble part (153) is a filter unit (152) included in a plurality of filters, a plurality of filter combination for determining two or more filters (1530) can produce. Filter ensemble part (153) the generated combination a plurality of filters (1530) to perform filtered, filter portion (152) during filter, a plurality of filter combination (1530) each filter [e[e] it will do number be included.

Filter ensemble part (153) receives a signal from each filter is said physical device can be connected to one end. Or, filter ensemble part (153) is the number and each said filter, each filter program module can be configured to receive a signal from disapproval.

According to another in the embodiment of the present invention, filter ensemble part (153) is a filter unit (152) utilizes a filter included without, filter ensemble part (153) to independently filter disapproval. The, said independent filter a plurality of filter combination (1530) included in each filter for the Hsb can be configured to perform. Said independent filter also, and can have a physical device, program modules may be present as disapproval.

Filter ensemble portion (153) has a plurality of filter combination (1530) through, a quantity of items performing filtering. The, plurality of filter combination (1530) during, whether the filtering is performed using any combination, can be determined according to user preference information message. I.e., terminal (200) from when user preference information is received, filter ensemble part (153) is 4 filter combination (4 a-Ensemble) can produce. Or, if not user preference information is received, filter ensemble part (153) is 3 filter combination (3 a-Ensemble) can produce.

Number control unit (150) comprises a plurality of filter combination (1530) preset amount of items included in the same filter to be filtered [e[e] it will do each number. For example, combination filter 4 (4 a-Ensemble) a large quantity of items when filtering, each filter (filter UBCF, IBCF filter, SCBF filter and RCBF filter) is preset 10 both of item can be filtering. The quantity of ID, item is filtered according redundant, two maximum 40 at the lower surface of minimum 10 can be filtered.

Said embodiment, during total filtered item quantity, recommendation item quantity preset personal home when 10 to substrate. As above-mentioned number control unit (150) is determined by each filter 10 can be determines based on the priorities of the item of recommendations. In addition, number control unit (150) is based on recommendation of disapproval determines performance of each filter 10. Determining said performance of each filter determines the manner and recommendations by way hereinafter, with reference to specifically illustrating also 7 also 4 to each other.

In the embodiment of the present invention referring to the personalized recommendation service number ball method in Figure 4 shows a sequence of some also are disclosed. Hereinafter, if no user transmitter (M) times or more is described substrate. I.e., filter ensemble section (153) of a plurality of filter combination (1530) large amounts of items when filtering are disclosed. The above description is given of a part and overlaps a description dispensed to each other.

The reference also 4, service server (100) includes a service server (100) connected to a terminal (200) can be user identify information (S10). The, user information related to a web page in accordance with the entered information pertaining under public affairs said recommendation service number can be. In addition, subscription was said user information is not even, or modified by the user, can be newly input information. Or, may be filled with user input information in the transmitter.

In addition, number control unit (150) includes a number of times said user from user information transmitter preset (M) or more can be determine whether (S20).

Here comprises male (M) be a natural number times a predetermined value. For example, purchasing activity when heating is expended in activity is defined as a service number, purchasing items and natural number value as the number transmitter, also can be set to a value preset natural number times.

Or, recommendation service number defining the meaning of the heating rod is preset according to the number of transmitter (M) is real value may be filled. I.e., service number search activity is defined between the heating for consumption, purchase, including both user if said evaluation indices each transmitter can be the total according to the number of transmitter. The, number of times the real value may have a predetermined value. For example, search the number 0. 5, purchase the number 1, according to at least the value of positive or negative assessment score, the total of each activity implementation being is divided. In this case, real-valued also can be set preset times.

Said judgment result, if no user said transmitter (M) times or more, number control unit (150) based on user information, determining a plurality of filter used in a filtering item can be performed.

For example, number control unit (150) determine whether the user information including preference information, multiple filter filtering is performed 3 filter combination (3 a-Ensemble) recognition, 4 filter combination (4 Ensemble) determining recognition can be. A plurality of filter combination filter 3 (3 a-Ensemble) is determined, UBCF filter, IBCF filter and RCBF filter performing filtering items. In addition, a plurality of filter combination filter 4 (4 a-Ensemble) is determined, UBCF filter, IBCF filter, SCBF filter and RCBF filter performing filtering items.

Number control unit (150) is determined using said plurality of filters, said user can be filtering for recommending items (S30). The, step (S30) service server in (100) comprises a plurality of filter based on each performance, recommendation determines (S40) can. Number control unit (150) is determined using a plurality of filters for each performance determination algorithms can be determining performance. Said performance-determination algorithm are, also 5 and 6 also in specifically illustrating the description is given as follows.

In said step (S30), service server (100) includes a plurality of filters each included in each filter, a selected number of item number 1 can be filtering. Reference number 1 where heating can be determined by user or recommendation of service number.

For example, a plurality of filter 3 filter combination (3 a-Ensemble) is determined and, when a selected number is 30 assume diffuse to the personal number 1. Each of the plurality (UBCF filter, IBCF filter and RCBF filter) filtering the set number 1 of item 30 can be determined. The quantity of ID, each filter filtered by the item is redundant according, minimum 30 can be filtered at the lower surface of two maximum 90. I.e., each filter filtering items remaining filter filtering when the same items, one item is filtered total 30 is under or over. On the contrary, each filter filtering remainder filter filtering items picked item and in other cases, two item is filtered total 90 is under or over.

In addition, each filter is a selected number of said number 1 can be priority item. Said embodiment, UBCF filter, the second filter RCBF IBCF filter and to other persons, and the priority of item 30 can be.

The, number control unit (150) number 1 stores the filtered by respective reference ID, said determined according to priority of each filter performance and said number 2 can be determines a selected number of recommendations. Specifically, number control unit (150) is imparted to said said performance of each filter weights and multi-channel according to priority number 2 can be determines a selected number of recommendations. Where reference number 2 is finally to recommending items through an interface terminal (200) ball number n is the number of item to be recommended. Also a selected number said number 2, user or recommendation of service number can be determined by heating.

Said embodiment, UBCF filter, IBCF filter and performance of each weighted RCBF filter weights according to number 1, number 2 weight, when weights to be applied to the number 3 home as follows. According to said weight, number control unit (150) includes determining preferred index can be integrated for each filtered UCBF stores items. Said preferred index number 1 about the performance of said UCBF filter whether said UCBF filter integrated weight determined according to priority information are disclosed. In addition, number control unit (150) includes determining preferred index can be integrated for each filtered IBCF stores items. Said preferred index number 2 about the performance of said IBCF filter whether said UCBF filter integrated weight according to priority information determined are disclosed. In addition, number control unit (150) is integrated for each RCBF stores the filtered items determine preferred index may be filled. Said preferred index number 3 about the performance of said RCBF filter whether said RCBF filter integrated weight according to priority information determined are disclosed.

Number control unit (150) includes filtering said each filter of the item by considering total preference index, said selected number of item recommendation item determining high total preference index number 2 can be. Said embodiment, each filter is for filtering of item 30, if there is no redundant item, item total 90 of filtered substrate. The, user recommended setting item number 10 when personal number 2, number control unit (150) is of 90 ID, 10 can be recommending items of high total preference index.

On the other hand, step (S10) user information can be worn in the user preference information. The, number control unit (150) comprises a plurality of filter 4 filter combination (4 a-Ensemble) can be determined. The, each of the plurality of step (S30) (UBCF filter, IBCF filter, SCBF filter and RCBF filter) is a selected number of item number 1 can be filtering. I.e., here preferably comprise a filtered SCBF filter based on information related to a plurality of filters.

For example, among a selected number is 30 number 1, number 2 and number of among the set 10, UBCF filter, IBCF filter, performance of each weighted SCBF filter and RCBF filter number 1 according to weight. Weight number 2, number 3 weight, number 4 when weight home to other.

Number control unit (150) is filtered UCBF stores the item number 1 weight and priority system switch off so preferred index can be determined. In addition, number control unit (150) is filtered IBCF stores the item, weight and priority can be determining system switch off so preferred index number 2. In addition, number control unit (150) is filtered SCBF stores the item, weight and priority can be determining system switch off so preferred index number 2. In addition, number control unit (150) is filtered RCBF stores the item, weight and priority can be determining system switch off so preferred index number 2. Number control unit (150) includes filtering said each filter of the item by considering total preference index, said selected number of item recommendation item determining high total preference index number 2 can be.

Another thread [sing[sing] in example while according of the present invention, filtering of said each filter items, items can be redundant when there is occurs. In this case, each filter filtering a selected number was not up total item number number 2 may possibly fall thereof can. Filter for filtering different items may all be the same, number control unit (150) is prepared by a method the same item recommendation item when said both home as follows.

Each filter is for filtering of item 30, 50 when as an example settings the user number item to be recommending for example described as follows. The, all have a same item when each filter filtering, each filter is of item total 30 filtering substrate. The, number when control section (150) is for filling a recommendation item quantity, can be adding of item 20. For example, number control unit (150) is, each filter number 1 from the respective filtered reference ID, based on the priorities determined in each filter performance and of each filter can be further determines.

I.e., number control unit (150) is integrated according to preferred index of item 20 of each filter weight and priority high additional recommendation item can be determined. Said embodiment, number control unit (150) is included in said additional item, item 50 can be determining recommendations of items.

Service server (100) is recommending items through an interface, said filtered ID, recommendation item information terminal (200) can be under public affairs to number (S50).

With reference to fig. 5, service server (100) connected to a terminal (200) in such a way that the thread to recommending an item number for example described as follows. In particular, in Figure 5, during a plurality of filters, filtering is performed 4 of filter plate is for example is also shown.

The reference also 5, in step (S50), service server (100) is number 1 time interval (t) (510) in terminal (200) can be sensing connection. Service server (100) a terminal (200) whenever a connection is detected, a selected number of item number 2 terminal (200) can be recommending to.

Number 1 time interval (t) (510) is recommendation of service number can be determined by heating. In Figure 5, number 1 time interval (t) (510) during, first user consumption activity is simple browsing activity item are disclosed. Service server (100) a terminal (200) can be such a transmitter information. Number control unit (150) is based on said simple browsing activity, each filter to perform filtering [e[e] it will do be number (S30). Or, number control unit (150) is said as well as simple browsing activity, time interval (t) number 1 (510) detecting the activity of the user consumption time interval precedes filtering is performed based on information related to said disapproval (S30).

Number control unit (150) is filtered ID, each filter mapping data corresponding to the priority is high item recommendation item can be determined. In addition, number control unit (150) is given priority and said weight based on recommendation determines performance of each filter disapproval. Service server (100) recommendation item includes said terminal (200) can be under public affairs to number 1 number. Here, hole number 1 number stores time interval (t) number 1 (510) is determined as a first recommendation item during big recommendation.

Said number 1 number UBCF filter presents a recommendation item is filtering items, IBCF filter filtering items, items and RCBF SCBF filter filtering filter filters filter ID, description is given of a preferred index also 4 integrated intervening high, recommendation item (541), recommendation item (542), recommendation item (543) and recommended item (544) without using a tool. Service server (100) terminal (200) presents a recommendation item number 1 number from transmitter when receiving packets of the user with home as follows. In particular, during transmitter, made for example as an example when a purchase item 201 described substrate.

Number control unit (150) is at least one item of the user with a purchase recommendation presents a number 1 number is being sensed, purchase item number it was outside can be determines new recommendations. The reference also 5, number control unit (150) includes generally a purchase can be made with a plurality of transmitter 201 of the item. The, number control unit (150) and said item number 201 is a under the outside, recommendation item can be newly determining.

Number control unit (150) to said item of event information for user transmitter 201 indicated, can be newly determining recommended item. The reference also 5, number control unit (150) is UBCF filter filters filter ID, number 1 time interval (t) (510) during a purchase item 201 external grudge item number 10, item 27, item 8 and item 23 item recommendations (551) can be determined.

Item stack (t) (530) includes filter items in a control store. For example, item stack (t) (530) recommending the UBCF filter items (531) (item 1, item 10, item 201, item 23, item 27, item 8) can be comprising. In addition, item stack (t) (530) recommending the IBCF filter items (532), recommending items SCBF filter (533) and RCBF filter recommending items (534) may be filled include. Item stack (t) (530) of the item in a control items on includes filter can be arranged sequentially from left according to a predetermined priority. Also shown in item stack 5 (t) (530) in each filter is recommended ID, redundant item is easily shading, dense user purchase item is left is also shown. Number control unit (150) is said sensed information item recommendation if the newly determined said connection terminal (200) can be under public affairs to number 2 number. Here number 2 number stores holes, after ball number 1 number, number 1 time interval (t) (510) and number 2 time interval (521) made between big recommendation item recommendation.

After ball said number 2 number, number 1 time interval (t) (510) for at least one recommended item during the user's purchase, number 2 time interval (521) is sensed in the, number control unit (150) is number 2 time interval (521) purchase is sensed in the time interval (t) number 1 (510) recommendations during can be made by a laser. Here number 2 time interval (521) RM, number 1 time interval (t) (510) transmitter during user recommendations influence on big time interval to determine the amount. For example, when item movie man, number 1 time interval (t) (510) movie recommendation of said user by said number 2 time interval time performs a portion (521) can be included.

In particular, number 2 time interval (521) includes a plurality of filter filtering is performed to a new time interval (t + 1) (520) be a included at some time. Said number 2 time interval (521) recommendation of service number can be determined by heating.

The reference also 5, number 2 time interval (521) is sensed in the purchase of the item 10, number control unit (150) is to update the system based on said plurality of filters each performance may be filled. Here, a plurality of filters each performance accuracy recommended proportional to the substrate. Recommendation ID, the higher the ratio purchase to a method, which is excellent in the performance of the filter, the filter has a high recommendation accuracy.

Number 1 time interval (t) (510) during recommended item is stored, item stack (t) (530) the reference, number 1 time interval (t) (510) and number 2 time interval (521) recommendation of item 6 during two during UBCF filter, item 10 and item number in the seal 21 can be composed of said purchase. Thus, the performance of the 1/3 UBCF filter are disclosed. IBCF recommending items during two filter 6, since the purchase item is item number chamber 10 is composed, the performance of the 1/6 IBCF filter are disclosed. In addition, in the case of filter SCBF, item 201 is not purchased, 1/7 performance are disclosed. In the case of filter RCBF, item 10 is not purchased, 1/6 performance are disclosed.

Number 2 time interval (521) then, time interval (t + 1) (520) during, terminal (200) the service server (100) is connected with a, number control unit (150) and converts the sensed is, a selected number of recommending an item number 2 can be. Number control unit (150) is based on event information for said item and item 10 201, recommendations can be determines (S50). Or, number control unit (150) is purchasing activity as well as said time interval (t) number 1 (510) detecting the simple browsing activity of the user based on information related to said recommendation determines disapproval (S50).

Number control unit (150) is filtered ID, each filter mapping data corresponding to the priority is high item recommendation item can be determined. In addition, number control unit (150) is given priority and said weight based on recommendation determines performance of each filter disapproval.

Service server (100) recommendation item includes said terminal (200) can be under public affairs to number 1 number. Here, as number 1 number holes time interval (t + 1) (520) is determined as a first filtered during ID recommendation item recommendation big.

Said number 1 number UBCF filter presents a recommendation item is filtering items, IBCF filter filtering items, items and RCBF SCBF filter filtering filter filters filter ID, description is given of a preferred index also 4 integrated intervening high recommendation item (571), recommendation item (572), recommendation item (573) and recommended item (574) without using a tool.

Number control unit (150) is said time interval (t + 1) (520) during recommended item to a storing unit (140) stores item location information for stack (t + 1) (560) can be stored.

Item stack (t + 1) (560) includes filter comprises in a control item. For example, item stack (t + 1) (560) recommending the UBCF filter items (561) (item 27, item 17, item 56, item 23) can be comprising. In addition, item stack (t + 1) (560) recommending the IBCF filter items (562), recommending items SCBF filter (563) and RCBF filter recommending items (564) may be filled include. Item stack (t + 1) (560) of the item in a control items on includes filter can be arranged sequentially from left according to a predetermined priority.

On the other hand, number control unit (150) is number 1 time interval (t) (510) and number 2 time interval (521) purchase of a result to a user during recommended item, time interval (t + 1) (520) filter to obtain a performance indicator performance can be updated. To this end, below equation 1) and equation 2) are used. Excitation of a filter in a performance indicators, filter the user's preferences in big. Preferred weight referred to as filter performance indicator of disapproval.

Equation 1)

Equation 2)

Of said and Each time interval (t + 1) (520) (i) (j) of denormalizing the user filter filter performance indicator and normalized filter performance indicator are disclosed. In addition, Time interval (t) is number 1 (510) recommending user (i) performance of filter (j) are disclosed.

Number control unit (150) is number 1 time interval (t) (510) based on filter performance indicator and filter performance, time interval (t + 1) (520) can be determining performance indicator filter. Number control unit (150) includes a performance price by degree of α (>0) value can be control performance index. The, number of service recommendation value α can be determined by heating.

In the embodiment of each filter to recommending items referenced in Figure 6 of the present invention some performance that reflect the scheme account for example are disclosed. In Figure 6, number 1 time interval (t) (510) in a plurality of filter performance indicator filter (filter UBCF, IBCF filter, SCBF filter and RCBF filter) according, each 0. 22, 0. 34, 0. 22, 0. 22 and, α=1 is assumed as follows.

Number 1 time interval (t) (510) and number 2 time interval (521) filter performance measured at each 1/3, 1/6, 1/7, since 1/6, time interval (t + 1) (520) each performance indicator filter, 0. 24, 0. 34, 0. 20, 0. 22 can be corrected to with each other. In this way, equation 1) and 2) calculated by variable performance indicator of each filter degree of each filter user preferred reflecting substrate. Specifically, since the highest UBCF filter performance, performance indicator is 0. 02 was raised. IBCF filter performance indicator is 0. 01 price-width to him. In the case of filter SCBF, the lowest performance, performance indicator is 0. 02 can be shorten the price. In addition, been RCBF filter performance indicator is maintained.

In the embodiment of the present invention some of the item referenced in Figure 7 shows a recommender also describe example decision are disclosed. In Figure 7 filter 1 (701) to filter 4 (704) each UBCF filter, IBCF filter, with one filter RCBF SCBF filter and different one of big. In addition, user performance indicator of each filter index (i) has been omitted. In Figure 7 N includes filter value corresponding reverse of the priority of the item is determined. I.e., N is assigned the highest priority item, a list of the respective N 1 in reduced value is allocated thereto. The, priority is the lowest item is provided with an 1 is allocated thereto. In Figure 7 preferred index, determined by multiplication of the performance indicator and N priority factor. Number control unit (150) filtered by respective filter reference ID number 1, number 2 preferred high index a selected number of item recommendation item can be determined.

Order to determine preferred index, number control unit (150) is below equation 3) is measured for plural times.

Equation 3)

Type 3) of Time interval (t) is number 1 (510) is relevant user (i) (k) preference index items are disclosed. In addition, Time interval (t) is number 1 (510) filtering filter (j) priority of the item are disclosed. Item (k) (j) if not filtered in the filter, Is determined to 0. Number control unit (150) includes using said preferred index, as well as performance indicator of each filter also indicated number of recommendation determines priority number 2 can be preset.

Figure 8 shows a step (S50) service server in also (100) recommending items interface example number by which ball are disclosed. When movie recommendation service is in Figure 8 recommendation service is for example is also shown. To recommending items interface (800) is, said terminal (200) for recommending items in a normal traveling on said interface information can be hereinafter. The, service server (100) are connected by a terminal (200) recommending items to interface (800) is when ball number, terminal (200) through inverter, recommendations can display the corresponding items.

The reference also 8, recommending items interface (800) receives a user additional preference information menu (810) can be a. For example, menu (810) if there is not an additional user input preference information, a displayable item recommendations hereinafter is option (811) can be comprising. In addition, menu (810) for inputting preference information on user additional options (812) may be filled include. Option (812) during, which upon selecting one, number control unit (150) is added said based on preference information, each filter to be number [e[e] it will do new filtering is performed. In addition, recommending items interface (800) during user of transmitter, evaluation activity menu (813) may also comprise a disapproval.

To recommending items interface (800) is recommendation item (820, 830, 840, 850) comprises. Terminal (200) recommendation item displayed on (820, 830, 840, 850) during, which upon selecting one, number control unit (150) is recommendation item during transmitter, search activity occurs can be determined. In addition, said interface (800) through, which one movie to a method for booking the, number control unit (150) is recommendation item during transmitter, the disapproval determines purchase activity occurs.

The, interface (800) number is a recommender for recommending items under public affairs information about items (820, 830, 840, 850) can be at least one filter for filtering information. The reference also 8, e.g., item (820) in the case of, filter 1 to filter 4 in both filtered item are disclosed. Item (830) of, filter 1, filter 3, filter 4 is filtered by the item. Item (840) of, filtered by the filter 2 and filter 4 items are disclosed. In addition, item (850) of, filter 1 and filter 2 is filtered by the item.

Recommendation item (820, 830, 840, 850) user activity occurs when at least one of consumption, service server (100) is recommending items interface (800) through terminal (200) be capable of receiving information from said consumption activities. The, number control unit (150) by using the manual or automatic mode, during a plurality of filters, consumption activity occurs at least one of items can be identifying filtering comprises a filter. The identification step, number control unit (150) can be determining performance of manual or automatic mode.

Figure 9 shows a method of the present invention also using one filter in the embodiment according to another order of ball number recommendation service are disclosed. I.e., step (S20) of Figure 4 in number control unit (150) times less than a preset value determiner determines whether the user's transmitter are disclosed.

The, number control unit (150) is either using a plurality of filters, said user can be filtering for recommending items (S60). For example, description is given as an intervening also 3, number control unit (150) comprises a plurality of filter during, filtering is performed to detect a filter SCBF UBCF filter or can. Number control unit (150) based on a plurality of filter during said performance manual or automatic mode, determining one can be.

During a plurality of filters, in order to determine one, number control unit (150) to determine whether the filter performance can be updated each filter is present.

A plurality of filters each original performance is the same predetermined value. But, each filter is filtered via an item, when a single user consumption of at least 1 activity occurs, number control unit (150) includes a system based on performance of each filter can be update. The, performance of each filter updates history exists, number control unit (150) is one of a plurality of filters each performance can be based on determining filter. Update history exists, filter performance is puckered up naturally be trusted.

After filtering through a filter to one of said, number control unit (150) based on user information, recommending determines (S70) ID can be filtered. Service server (100) is recommending items through an interface, filtered ID, recommendation item information terminal (200) can be under public affairs to number (S80).

Figure 10 shows a of the present invention also in the embodiment according to another service server (100) the general outline additional operation are disclosed. In particular, step (S20) of Figure 4 in number control unit (150) times less than a preset value of the user's transmitter is placed, when user information including user preference information are disclosed.

The, number control unit (150) is either using a plurality of filters, said user can be filtering for recommending items (S60). In particular, user information of the user's preference information is inserted, number control unit (150) comprises a plurality of filter during, number [e[e] it will do SCBF filter to be filtered.

Further, number control unit (150) comprises a plurality of filter during, SCBF UBCF filter and filter filtering a plurality of filter determined perform disapproval. 10 also reference surface, filter ensemble portion (153) has a plurality of filter combination (1531) can produce. The, combination filter 2 a plurality of filter combination (2 a-Ensemble) can be comprising. 2 filter combination (2 a-Ensemble) can be SCBF UBCF filter and the filter.

2 filter combination after filtering is performed, number control unit (150) based on user information, recommending determines (S70) ID can be filtered. Service server (100) is recommending items through an interface, filtered ID, recommendation item information terminal (200) can be under public affairs to number (S80).

Or more, transmitter number exceeds a preset value for fixed user case are described in the embodiment. With reference to fig. 11, illustrating the S. if said change exceeds a preset value.

The reference also 11, step (S50) service server in (100) is recommending items through an interface, terminal (200) recommending items from at least one transmitter capable of receiving information of the user with be (S1101).

Number control unit (150) of received said transmitter based on user information, determining a plurality of filter each performance indicator can be (S1102). The, number control unit (150) said preset threshold value or more is determined a plurality of filters each performance indicator can be determine whether ((S1103). Said judgment result, less than a preset threshold value when a plurality of filter each performance indicator, number control unit (150) includes a transmitter for said number exceeds a preset value can be alter (S1104). Performance index stores a predetermined threshold value can be determined by heating a recommended number of service.

For example, number control unit (150) is lower than a preset threshold value when the performance index, recommendations in order to enhance accuracy, for reducing transmitter can be a preset value. Said preset value smaller, number control unit (150) is positionable in a plurality of filter filtering using a combination has to increased.

Or, the result of the judgement performance indicator of each filter, high UBCF filter performance indicator is broken, number control unit (150) is equal to the external according to a user population of a propensity for consumption, said preset value can be increase. Said each group exceeds a preset value, number control unit (150) is positionable in filtering UBCF has to filter is incremented.

Or, number control unit (150) is preset for transmitter number value, depending on the attributes of the corresponding items determine recommend disapproval. I.e., according to the item, general consumption propensity item having a high percentage along population of consumption can be disclosed. For example, when simple item and distribute are disclosed. In this case, number control unit (150) is a preset value can be said to increase. On the contrary, large item can be any item is any deviation of the propensity consumption 2000. For example, in the case of item such as an automotive vehicle are disclosed. I.e., aggregating user taste, diameter of user number force, there is a diversity of the item family relationship in its propensity when spent, number control unit (150) is a preset value can be said to reduce. The, number control unit (150) such as item is said to be a plurality of filter filtering is performed using [e[e] it will do number.

Hereinafter, another in the embodiment according to of the present invention, also for 12 to 16 also used in recommendation service through a browser diffuse to the reference database.

Figure 12 shows a method of the present invention also personalized recommendation service order number ball in the embodiment according to another database are disclosed.

The reference also 12, number control unit (150) and said transmitter includes at least one of a user of the at least one user consumption activity information including name information matched with the at least one item storing a database unit (140) can be stored (S1201). In addition, number control unit (150) for controlling said item is matched item sets up including storing a database unit (140) to be stored on disapproval.

Figure 13 item including content information that is matched item sets up database (1300) example are disclosed. The reference also 13, database (1300) and each column of at least one item name information, each row item name information matched with the item exhibits each column said content information.

For example, the recommended service when the movies recommendation service item, item name information be a number of movies or neck or identification number. In addition, item content information each movie story, author number, actor, such as information about itself and the rest of the attributes of a play place be a movie. In addition, item content information said movie information process in a secondarily, screening theater information, cumulative audience information or the like may be filled.

The number of movies or recommendation of service item name information if the end of the screening number heating surfaces is, an item name information (1310) surfaces can be number of request. Number control unit (150) and back number is desired, structure (1301) as shown in storage (140) database on (1300) corresponding row (1310) back a number to each other. The, item name information and content information can be matched with the item number and back together.

While, if the addition of new movie opening such as item name information, service number corresponding item name information heating (1320) can be addition of request. Number control unit (150) additionally includes a desired, structure (1302) as shown in storage (140) database on (1300) corresponding to row (1320) and sc2. Said embodiment, when additional new opening movie is a recommendable target, data (1300) a new row (1320) can be added. The, additional row (1320) and corresponding row (1320) number matches the attributes of each column of neck and storing information about each movie movie can.

In this way through, service number item information can be easily manage the heating rod. In particular, item name information and content information to the telephone port number service heating can be matched with the item.

On the other hand, said at least one user consumption and activity information matched with the at least one item name information including data against a database, a 14 also through a browser substrate.

In Figure 14, and matched with the item information to said user information database of matrix structure including database example (1400) is is also shown. At least one user of each column representing that information transmitter, each row exhibits at least one item name information. Each row in each column for said information data of the matched.

Database (1400) of items the aforementioned name information database (1300) of items corresponding to the name information can be.

Said database (1400) transmitter each column of user information, can be filled with real value. I.e., one column of each row item name information corresponding to the item of the user with the transmitter, can be filled with real value.

For example, the movies recommendation service item when a recommendation service, database (1400) i row j of heat transmitter in such a way that information is recorded is described substrate.

When a sender requests a movie is user i j, user activity information corresponding to the user consumption i ij car real-valued 0. 5 can be filled. In addition, when user i j movie is booked, car recorded value is further added to said ij real-valued 1 disapproval. In addition, j is the pumping or negative value assessing user i movie is added to the recorded value disapproval.

New recommendation service if the user, service server (100) includes said new user information from the data input terminal disclosed (S1202). User information the new value entered user ID, name, age, demographic information such as area can be. The, number control unit (150) includes a database (1400) said transmitter adds information of the user information to the new value entered can be (S1203).

In addition, service server (100) is said database (1400) name information corresponding to the new item may be filled. In this case, number control unit (150) includes a database (1400) add new item name information input to said disapproval. The, number control unit (150) is the aforementioned database (1300) for controlling corresponding to the matched item to said new item name information may be filled.

In Figure 14, the new user consumption when added activity information, database (1400) heat (1410) with added structure (1401) is for example is also shown. In addition, when new item name information is added, database (1400) row (1430) with added structure (1402) is for example is also shown.

The new user when consumption of activity information is added, the new user is no record transmitter, heat (1410) is 0 or each row of recording be a noise reduction circuit state. Then, heat (1410) of items corresponding to the name information of the user with each row of items in accordance with the transmitter, heat (1410) can be filled with each row of the real value.

When new item name information is added, existing no user of new item is consumed, row (1430) is 0 or be a recording each column of noise reduction circuit state. Then, row (1430) user of new item is consumed by each column, row (1430) can be real-valued is filled with each column.

The reference also 12 again, when new the user services, number control unit (150) is a predetermined user criteria during the fixing, said that the new user can identify the user (S1204). To this end, number control unit (150) is demographic data that may use information may be filled. For example, number control unit (150) is of existing user, the new user is similar to age, sex to identify the user of the can.

Preset number can be determined by heating of service recommendation criteria may be used. Here, predetermined criteria may be used to determine the degree of resemblance between user information can be criteria.

E.g., said preset criteria, demographic information of said user is a new match 3 user set home when corresponding to other. In addition, demographic information of the new user, male, 30 to opening, when Seoul dwelling is acquired substrate. In this case, number control unit (150) is in said 3 causes the user consistent information is present on the base member and a sealing member disclosed. Said query result, when at least one user querying, number control unit (150) is queried said new user information corresponding to the user can be identify.

In addition, number control unit (150) said voluntary consuming activity information is identified, the new user can (S1205) for use in ball number recommendation service. Number control unit (150) includes a transmitter of said identified user information, new user terminal (200) can be at least one item number under public affairs recommendation service (S1206).

Structure of Figure 15 (1501) to the first reference (S1205) and step (S1206) illustrating once again with respect to each other.

Structure of Figure 15 (1501) in, heat when the new user is added (1410) is generated. The, heat (1410) information of the consumption performs each car is not empty a state of exhaustion. Filled with state 0 or disapproval. While, existing database (1400) on car (1405) is car (1405) user information is recorded in a corresponding item can be important for the rows of the transmitter.

Number control unit (150) is adapted to identify the user corresponding to the new user can be.

In this case, each item identified user transmitter information (1420) are filled with a specific value according to user of transmitter can be disclosed. In particular, consumption activity information (1420) according to a predetermined transmitter includes at least one item of information including assumed as follows.

Number control unit (150) the identification of the user consumption activity information (1420) a new user consumption of activity information (1410) can be using. The, transmitter according to preset the new user has not previously performing even, according to preset receiving user as well as recommendation service performing transmitter is equal to or higher. I.e., the new user identified user consumption of activity information (1420) a number equal to or higher than ball subjected based on recommendation service.

Through said recommendation service, the new user is expended when performing activity, service server (100) includes a new user terminal (200) from which at least one item can be transmitter information. The, number control unit (150) includes a new user consumption of activity information (1410) can be recording.

Number control unit (150) is recorded information transmitter, transmitter determines whether or not a predetermined number or more recording item can be present. I.e., number control unit (150) communicates heat (1410) whenever a car consumption of specific value can be recording activity occurs. In addition, number control unit (150) is with each said specific based on values, with each item corresponding to a preset according to transmitter can be made to determine whether or not.

Said judgment result, preset for particular item number or more transmitter when recording (1411), number control unit (150) has a recording transmitter information, new user terminal (200) item number can be recorded under public affairs recommendation service. I.e., times or more transmitter preset recording item present, service server (100) performs said transmitter of said item includes a recommendation service based on information related to the new user number under public affairs substrate. According to consumption of the predetermined activity, service server (100) is a new user consumption propensity for reflecting recommendation service under public affairs by number are disclosed.

On the contrary, said judgment result, but not recorded on the predetermined according to consumption of activity for an add item (1412), service server (100) is still, a number of identified user based on recommendation service transmitter recording under public affairs substrate.

On the other hand, structure (1402) is database (1400) when a new item is added. Number control unit (150) is, the content information item described in Figure 13 using a recommendation service number can be under public affairs. I.e., service server (100) is inputted a new item, number control unit (150) includes a new item to a user item name information database (1400) can be added. In addition, number control unit (150) a preset criteria is at least one item name information, new item corresponding to the item name information database (1300) can be identified. The item name information corresponding to said additional item added item of items name information items with most similar properties are disclosed. For example, when a specific genre of movie man added item, said item name information corresponding specific genre be a number equal to said neck movie genre.

Added item is identified by said corresponding item name information, number control unit (150) for controlling said at least one item matches the identification item name information, database (1300) can be inquired. Service server (100) using the content information is stored item, during said identified user, at least one user terminal (200) can be a new item number under public affairs recommendation service.

Structure of Figure 15 (1502) in, number control unit (150) includes a new item name information (1430) item name information corresponding to (1440) can be identify. In addition, number control unit (150) is, item name information (1440) content information matched with the item database (1300) can be identified. The, number control unit (150) is item information (1440) content information that is matched item using new item name information (1430) can be under public affairs recommended service number.

Through said recommendation service, new item for consumption activity when subjected, service server (100) includes at least one of a user of the terminal (200) new item can be receives information from said transmitter. The, number control unit (150) includes a new item name information (1430) each in space, said transmitter can be received for recording information.

In the embodiment of the present invention referenced in Figure 16 shows a database management method to explain example on some also are disclosed.

The reference also 16, recommendation of service number if the number of user information such as heating surfaces is backout of user, number of user information corresponding surfaces can be request. Number control unit (150) and back number is desired, structure (1601) as shown in storage (140) database on (1400) corresponding to the number of back-user heat (1610) back a number to each other. In addition, item number even when the item information cannot be required complex surfaces, number control unit (150) includes a structure (1602) as shown, corresponding row (1620) surfaces can be a number.

In this way through, service number in which user information with item information can be easily manage the heating rod.

According to an embodiment of the present invention method are described with reference to the attached drawing in order to actuate the computer-readable code embodied can be performed by execution of a computer program. Said computer program through a network such as the Internet is sent to computing device computing device which can be installed on said number 2 number 1 and number 2 from computing device, the computing device can be used in said number 2. Said number 1 computing device and said number 2 includes a computing device, server device, a stationary computing device such as desktop PC, notebook, smart phone, tablet PC such as comprising both a mobile computing device.

With reference to the attached drawing but more of the present invention in the embodiment described, the present invention is provided to its technical idea or person with skill in the art in the present invention is essential features without changing other specific embodiment can form can be understand are disclosed. In the embodiment described above the exemplary not limiting which all sides are understood to 2000 milliseconds.