11-07-2013 дата публикации
Номер: US20130179266A1
Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service promoter may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service promoter may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service promoter may disclose the mobile subscriber's identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber's identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber. 1. A server , comprising: receiving an identity of a user of a device in communication with the server over a network, the device including a processing and control unit (PCU),', 'receiving a location of the user,', 'identifying a user-specific preference associated with the user in a database, the database containing a plurality of user-specific advertisements, user-specific preferences, and location-specific preferences,', 'identifying a location-specific preference associated with the location of the user in the database,', 'selecting a user-specific advertisement based on the identified user-specific preference and the identified location-specific preference in the database,', 'receiving an activation of a location-blocking option, and', 'sending the selected user-specific advertisement to the device over', 'a communication network without transmitting the location of the user in the selected user-specific advertisement., 'a memory in communication with the server, the memory including logic for enabling the server ...
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