Swipe wi-fi: providing target related content for a mobile device

The present invention relates to a system and method for providing access for a mobile computing device (mobile device) such as, but not limited to a mobile phone, a tablet computer or laptop computer. The invention also provides for the mobile device in a location-based content open and transparent manner. The target-related information may be information, relevant to the location for, such as advertisement, including hyper-local advertisement, visitor information or the like.

The use of a mobile computing device has become an integral part of modern life. The mobile device allows us, with other verbally, by text, by social media to communicate, etc. it is also a source of information to make purchases for social media providers, advertiser and the like. The location of the mobile computing device may relate to information and/or using information provided by the earthing device.

The wireless connection to the Internet can be carried out by a wireless, local area network - home or office, a public network or another network, as described in the correspondence carrier network, . Such networks typically use by wifi ™, IEEE 802.11 a wireless system based on the. A provider network is a network, wherein the network operator is ready, a mobile device providing access to the Internet, usually as part of a commercial transaction. The commercial transaction could be a user and a mobile device, the premises of the supplier and/or use enter, to use its services, such as a shop, shopping center, a restaurant, a coffee shop or other public locality, such as a bar, a museum, a sports facility etc. the most common authentication method, used for public wifi access, the pre-shared key (previously agreed key, password) are key to the captive portal or (access portal, also known as "Splashtown side"). Captive portal is a web-based authentication method the, this requires, that user performing specific actions, before access is granted to a wireless network and the Internet.

A captive portal facilitates direct audience interaction during the Internet experience of a user at a critical point and including advertising, conveying brand awareness, surveys, etc votes is therefore a strong media, which can be used for a flexible number of use cases, captive portal can be installed in many control units of manufacturers of wireless devices, but many also allow, configure to externally hosted, customized captive portal.

In many cases on the initial phase of providing Internet access on a carrier network a captive network assistant (CNA) is, also known as the captive portal Wizard or wireless network Popup/the overlay. The CNA is a browser with limited function, the opens at most mobile devices, when they try, to couple with a service set identifier to (ßid), and the mobile device transmits to a captive portal environment. The purpose of the CNA is, to help users, to navigate through the captive portal process. If the captive network assistant or CNA would be absent, the user should open a browser and activating the captive portal using a non-HTTPS based request manually. Windows operating systems also support a MAC OS and captive portal networks by immediate opening the web browser, when a captive portal is detected.

A client, not by the Splashtown side by clicking the, by wiped or on this has declared, is "unauthentifiziert". The grid is generally limited to the captive portal starch and whale led Garden-configuration at SSID for unauthentifizierte client, which are defined as follows:

The captive portal starch: defines the periphery of the network access, a client has the prior to authentication.

Whale led Garden: specified, on which IP addresses, IP ranges or host a unauthentifizierter client has access independently of the captive portal starch.

Client, have not authenticated, access to network resources outside the captive portal cannot, except in the whale led Garden specified IP addresses, regions or host (a list of network resources, on the clients may access authentication before). If the authentication expires or the client access is it will be withdrawn, the reset again and a captive portal Splashtown authentication will be necessary, in order to retain a complete network access.

Currently there are a number of actions, which can be specified for the authentication.

• Click--Through Splashtown (By clicking Splashtown), wherein the user clicks on a link and is forwarded to a captive portal (e.g. conditions accepted, on a advertisement clicks, to visit a store), granted to obtain access to the Internet. This includes:

is O Click-to-connect (Click for compound), whereby the mobile user device over the carrier network access simply by clicking on a link on the Vorschaltseite/the captive portal is provided. In this case the user needs a negligible interaction with the Vorschaltseite/the portal, before establishing access. Such systems are not dynamically advertiser or other minimum useful information prepared and locations.

is O A single Splashtown screen, the a user/the captive portal provides some information on the Vorschaltseite, click-to-connect is similar, has a limited capacity and a limited capacity content.

• Sign-on Splashtown (Sign-up Splashtown), where the user is forwarded to a Splashtown side and either login or predefined user permissions to input, after validation of access to a user database, such as user name, date of birth, zip code and the like.

or social application, obtain granted. This includes:

is O Locality password. In this case is a customer access to their carrier network by providing a password locality for a fee or as prepared convenience. This is generally regarded as impractical for users, not on behalf of the provider or the user of the content provides invites not a mobile device, to an act (act). It may encourage a mobile user also, to remain longer in the locality, only for the purpose, to use the carrier network, the provider or any advantage for low.

is O Compulsory data collection requires an new user, indicate information, such as an e-mail address and sometimes other personal information. This is time consuming and abuts on user resistance, since it can be viewed as intrusive, and consequently a high dropout rates.

is O On social media specialist is the social media information providing, on the activities of the user of the mobile device relating. It is known, this information that social media and market researchers to advertiser collecting and selling. This kind of specialist is the provider a limited value but ready, since in the locality call-to-action (action call) not is performed in real time. Many users also not wish, in this way to share information on the social media, and the backrest on social media from a specialist.

With the exception of specialist species on social media access locality and password, is one of the options, after which the provider creates value, the user in navigating the Internet advertisements from the Vorschaltseite/captive portal to present.

Many of these are based on the assumption based advertisements and location, and that the locations of the user to a location of interest the performance a promotional campaign their proximity affect. Location based advertisement was developed, to allow advertiser, the performing according to individual locations of interest to millions of locations on campaigns analyzing, to understand exactly, where consumers are active within a location and what they do.

It is also to be noted, that users of mobile devices expect ubiquitous connectivity, i.e. the ability, to enter the premises of provider and obtain access to the Internet via a carrier network.

Users of mobile devices but are relative to a delay of the compound and aggressive and intrusive advertisements, the user experience have a negative effect on the locality, negative set. Simultaneously wish provider, a call-to-action to present, the possibility of providing them, their goods and services using mobile device when earthing oversell.

A task of the present invention consists, the displacement of the authentication for a wireless network to facilitate, to a series of interactions is completed.

A further task of the present invention consists, and/or provide a location-based personalized content Splashtown side, maximize the possibility, with users, with the wireless network connecting the, / communicate to interact.

A further task of the invention is, for a "click--Through Splashtown" anbieteragnostische enlargement provide, by the displaying multiple click authentication possibilities and shifting said authentication, to a series of interactions is completed ("Swipe-Through Splashtown", by wipe-Splashtown), allowed. This, combined with the provision of location and/or personalized content related to Splash side, maximizes the possibility, with users, with the wireless network connecting the, to interact.

It is a further task of the present invention, businesses and other organizations at a location, such as tourist information centers and museums, a platform on the web based content providing users can provide this.

It is a further task of the present invention, a network system and a computer-implemented method for providing content for a mobile computing device provide in the premises of provider.

According to a first aspect of the invention is a computer implemented system for providing content to a mobile device based on the location of the mobile device provided, said system comprising:

an access management application for storing a provider profile and one or more content pages and a captive portal, the content can be displayed on a screen of the mobile device is on;

a carrier network, is connected with the access management application, wherein:

upon receiving a connection request from the mobile device from the mobile device the captive portal access management application via the carrier network is provided for display on said screen, wherein the captive portal content at the mobile device indicates the side, wherein:

(i) upon detection of a first user gesture by the screen of the mobile device access to the access management system provides additional information, the relevant content side, or

(ii) a second user upon detection by the access management system the content side screen gesture from screen removed,

after step (I in) so that the mobile device access is provided via the carrier network or its n additional content pages are shown, the are displayed successively, and after step (II to) the mobile device access is provided via the carrier network or its n additional content pages are shown, it is provided that Internet access over that carrier network.

According to a second aspect of the invention is a computer-implemented, graphic control element provided for a mobile device, wherein the control element includes a captive portal, an access management system via a carrier network from the mobile device has been uploaded, wherein the at least one content page on the screen of the captive portal indicating mobile device, wherein:

(i) upon detection of a first user gesture by the screen of the mobile device access to the access management system provides additional information, the relevant content side, or

(ii) a second user upon detection by the access management system the content side screen gesture from screen removed,

after step (I in) so that the mobile device access is provided via the carrier network or its n additional content pages are shown, the are displayed successively, and after step (II to) the mobile device access is provided via the carrier network or its n additional content pages are shown, it is provided that Internet access over that carrier network.

According to a third aspect of the invention is a computer-implemented access management system for providing content for a mobile device based on the location of the mobile device provided:

wherein the access management system a provider profile and one or more stores content pages, are contained in a captive portal on a screen of the mobile device are displayed;

upon receiving a connection request from the mobile device so that the captive portal via a carrier network from the access of the mobile device via a carrier network management system is provided, wherein the captive portal content at the mobile device indicates the side, wherein:

(i) upon detection of a first user gesture by the screen of the mobile device access to the access management system provides additional information, the relevant content side, or

(ii) a second user upon detection by the access management system the content side screen gesture from screen removed,

after step (I in) so that the mobile device access is provided via the carrier network or its n additional content pages are shown, the are displayed successively, and after step (II to) the mobile device access is provided via the carrier network or its n additional content pages are shown, their access to the Internet via the carrier network that is provided.

The access management system is preferably a web application hosted and grill.

Preferably at least one side by the content provider is defined.

Preferably the n additional content pages are displayed successively.

Preferably includes one or more wireless Internet access points and a carrier network WiFi control unit.

Preferably the grill is a hosted software application WiFi control unit.

Preferably defined by the content provider includes a Splashtown side.

Preferably the access management application includes a provider surface.

Preferably allows the provider surface, defined by the provider content on the access management application upload.

Preferably the access management system can selectively to one or more specified content defined by the provider, wireless Internet access points upload.

The access management system defined by the content provider can preferably based on the criteria defined by the provider selectively on one or more specified, wireless Internet access points upload.

A content management system is preferably provided, said provider to allow, to manage the content.

Preferably includes content management system at least one of the following features: customer specialist, registration and management, card, campaign, access point, user management and analysis Dashboard.

The MAC address of the wireless Internet access point is preferably used, about its Standortzu determining.

Preferably the network ID is used, to determine the location.

Preferably the criteria defined by the provider site.

Preferably the criteria defined by the provider a wish, oversell goods or services.

Preferably, when a plurality of wireless Internet access points is, may for the purpose of receiving selectively highly charged, defined by the provider are grouped content.

These are grouped according to their proximity to each other optionally.

Optionally are grouped according to their proximity to these goods or services.

The access management system can preferably be configured, determine the order, in which the defined content is presented by the provider of the mobile device.

Preferably determines the access management system defined by the provider the content, the mobile device to be shown, based on the location of the device.

Preferably has the graphical user interface comprises a touch screen on.

Preferably the first user gesture includes connecting to a link, whereby said of a URL to be navigated.

More preferably the first user gesture includes a click on the graphical user interface of the mobile device or pointing treatment is -.

Using a hand-held pointing device is typically click, such as a computer mouse or a track pad, made.

The pointing treatment is against the graphical user interface is a short pointing forcing be, by a finger of the user, a pin, pointer or the like is carried out.

Preferably the second user gesture includes moving a dome element on the screen.

More preferably includes the second user on the graphical user interface of the mobile device a wiping gesture. The wipe includes a longer movement over the graphical user interface.

Typically the longer movement using a hand-held pointing device can, such as a computer mouse or a track pad, are made.

Typically the longer movement by a finger of the user can, a pin, pointer or the like are performed.

Preferably the captive portal is displayed, if the mobile device is not authenticated in the carrier network.

N=1 and it is preferably a total of two content pages are shown.

N=2 is optional and a total of three content pages are shown.

Preferably the content includes a first side, the side is a standard, the unauthentifizierten devices is presented, with the wireless network connecting the. Customer specific Branding/the messaging requires this card can be applied.

2. Content (s) one or more content card card - campaigns may contain.

Content cards are created and allocated in the CMS campaigns. The displayed content is specified by the card in card. Data types include simple picture, picture with call-to-action button (e.g. visit the store) and web log, the extensibility of the system be permitted the development of additional card types, the more complex interactions (e.g. Facebook "I like", Tripadvisor evaluations, Newsletter enrollment and other third party API lntegrationen) support. Card, the localized content based on the location of the device or personalized content based on previous interactions with the system dynamically displaying, are also possible.

Preferably the access management system is a software application based grill.

Preferably the grill is a WiFi control unit based software application.

The mobile device is preferably a suitable mobile device, including, but not limited to a mobile phone, smartphone, a portable media player, tablet computer or laptop computer.

Preferably the system further includes a an analysis instrument, the information on the effectiveness of the campaign detected and analyzed.

Preferably include information to one or more users or groups of users to one or more.

The present invention will now be described with reference to the attached drawings, wherein:

Figure 1 is a flow diagram, shows the steps of, in a example of a system by the server application according to the present invention are made;

Figure 2 is a flow diagram, shows the steps of, by the application of the mobile device in a example of a system according to the present invention are made;

Figure 3 illustrates a campaign, using the system of the present invention from a provider established;

Figure 4a is a schematic diagram, the first example of a wiping-to-connecting process according to the present invention illustrates, and Figure 4b is a schematic diagram, a second example of a wiping-to-connecting process according to the present invention illustrated;

Figure 5 is a sequence diagram, shows an example of the interactions, the for connecting to a wireless network are required; and

Figure 6 is a graph, using the compound of the present invention accounts for a known technology compares with those.

The present invention is a computer-implemented Flardware - and software solution, the was designed, provide a platform, on a range of content users, of the members of a network is created, can be offered.

Figure 1 is a flow chart 1, shows the steps of, in a example of a system by the server application according to the present invention are made.

In this example of the present invention is the provider a locality, such as a cafe or a bar. A locality in the access management application profile is created 3, creating a campaign advertisement content and for delivering the content to a mobile user device 5 is planned 7. The content comprises a number of cards, supplied over a captive portal.

The access management system has a provider surface on, allowing, by the provider defined content on this upload. Content may also by the provider based on the defined criteria, such as location or a wish, goods or services at a location oversell, wireless Internet access points are made available selectively. The order, in which the content is presented, is also controlled by the provider on the access-management system.

The campaign is for mobile device from the access management system via the 5 carrier network, which is arranged, on the premises of a provider providing Internet access to mobile devices, uploaded. The customer then interacts with the captive portal content, while Internet access via the carrier network is obtained in the premises of the provider.

Information, to what extent the mobile device with the content inter-acted, the system of the present invention are provided and an analytical instrument 11 supplied. The purpose of the instrument is, information on the effectiveness of the campaign, generally and in relation to one or more user or one or more groups of users, to detect and analyze.

Figure 2 is a flow diagram, shows the steps, taken by the mobile device, if is desired, the carrier network to obtain Internet access.

In the flow chart is the first step 13 therein, that the mobile device seeking access to the Internet over that customer's carrier network 15. The mobile device then combines with the carrier network and the access management system on the graphical user interface in the captive portal is displayed 17.

Wherein content is typically defined by the provider information, the attention of the user of the mobile device to which the provider would draw. This includes a call-to-action often, such as an offer for a service, an offer of goods, information on other local services, the mobile device may be of interest for using earthing, etc. the content the user is defined by the provider side also allow, interacting with the side and the content, is displayed, go, obtain additional information over that offer. This is achieved using a first gesture, a clicking button in the side of the graphical user interface of the mobile device by the provider content may be defined.

This step is shown in box 21 of Figure 2, illustrates the point in the process, to the user's interaction with the content side defined by the provider has completed and the associated local content has viewed, wherein in this example of the present invention the mobile user device free access to the Internet via the carrier network 23 is then granted.

In a further example of the present invention is, after the campaign and the local content were considered, the use of the mobile device for the captive portal reset, whereby said apparatus can interact with additional content defined by said user.

In situations, in which the mobile user device by connecting the captive portal with the provider wi-fi 17 achieved, can, if the user of the mobile device by the provider would like to interact with the content not further defined, the user on the graphical user interface of the mobile device using a second gesture, reject the content or circumvent.

In a preferred embodiment of the invention is the second gesture includes a wiping movement of the finger of the user on the graphical user interface of the mobile device from right to left. After the second gesture was used, a second side defined by the content provider is the graphic user interface displayed on the mobile device. In the preferred embodiment of the present invention are defined by the provider in turn three separate content pages shown, after which the mobile user device over the carrier network access is granted.

The present invention advantageously provides a clear and simple system for providing Internet access via a carrier network ready, the to be used quickly and easily. It is a better user experience and means ready, to allow a provider to, its goods, services and information in a simple and transparent manner for providing access for a user to present in return.

Figure 3 illustrates a campaign 10, using the system of the present invention from a provider established.

1. Standard card 12 - the first card, the unauthentifizierten devices is presented, with the wireless network connecting the. Customer specific Branding/the messaging requires this card can be applied.

2. Content (s) card 14a, 14b and 14c - campaigns can contain one or more content card. Content cards are created and allocated in the CMS campaigns.

The displayed content is specified by the card in card. Data types include simple picture, picture with call-to-action button (e.g. visit the store) and web log, the extensibility of the system be permitted the development of additional card types, the more complex interactions (e.g. Facebook "I like", Tripadvisor evaluations, Newsletter enrollment and other third party API integrations) support. Card, the localized content based on the location of the device or personalized content based on previous interactions with the system dynamically displaying, are also possible.

3. Call-to-action URL - endoderm behave independently of type with a call-to-action URL card (grantJJRLcontinue_url +) as conventional click--Through Splashtown side, whereby the client device in the wireless network is authenticated and, when clicked, for call-to-action URL is forwarded.

4. Completion URL (termination URL) 16 - url, the client when the last card in the campaign to the wiping is forwarded.

Figure 4a is a schematic diagram, a wiping-to-connecting process according to the present invention illustrates. Figure 4 25 shows the screen of a mobile user device 27 in five different steps, the process of obtaining the full access of the device through the lead via a carrier network.

In the first step 31 engages the user on the settings of the mobile device, a connection with the carrier network identified and requests. After the connection has been established, the mobile device receives a first graphical user interface 27 on its side and by the provider defined content 33, the standard card, wherein the content of the user at this time viewed side 33 and decides, whether this is of interest. When not is of interest, the user can using a second gesture, in this embodiment of the invention as above described wiping the screen from right to left is a Conventionon, by wiping the content 32.

There, where the user by said content of said side 33 32 has wiped, the user is presented with a second side defined by the content provider 35. The user can similarly by this custom content on the content access or wiping 32, as described above. When the user has selected, durchzuwischen, is defined by a third set of supplier on the graphical user interface of the mobile device 37 content presented. In this example of the present invention allowed the system, defined by the provider after the third set of information on the graphical user interface of the mobile device has been presented, the mobile user device 39 full Internet access. In this example the user through all card wipes, around the end of the campaign to achieve, the moment at which the authenticated device in the wireless network and is forwarded customize campaign.

In conclusion

1. User connects to the wireless network by selecting the ßid of the network on its device.

2. The captive portal user wipes until the end of the campaign.

3. Device is in the wireless network to the target URL for the campaign authenticated and forwarded.

Figure 4b is a schematic diagram, a wiping-to-connecting process according to the present invention illustrates. This differs from Figure 4a characterized in, that the user during the campaign a call-to-action link/a call-to action link button clicks. Figure 4b shows the screen of a mobile user device 27 in six different steps, the process of obtaining a complete Internet access device through said lead via a carrier network.

In the first step 31 engages the user on the settings of the mobile device, a connection with the carrier network identified and requests. After the connection has been established, the mobile device receives a first graphical user interface 27 on its side and by the provider defined content 33, the standard card, wherein the content of the user at this time viewed side 33 and decides, whether this is of interest. When not is of interest, the user can using a second gesture, in this embodiment of the invention as above described wiping the screen from right to left is a Conventionon, by wiping the content 32. After the user has wiped 32, the second content is displayed side. In this case the user decided, that the content is of interest, and uses a first gesture, such as a finger click 34, having an active surface on the graphical user interface, to access additional information about the content of the side 40.

The user can access the content by this custom content wiping onpublic 32, as described above. When the user has selected, durchzuwischen, becomes a third set of defined by the provider on the graphical user interface of the mobile device 37 content presented. In this example of the present invention allowed the system, defined by the provider after the third set of information on the graphical user interface of the mobile device has been presented, the mobile user device 39 full Internet access.

In conclusion

1. User connects to the wireless network by selecting the ßid of the network on its device.

2. User wipes by the standard card and then clicks on a call-to action on link in any content card in the campaign.

3. In the wireless network device is authenticated call-to-action URL of the card and forwarded.

Figure 5 shows an example of a process for unauthentifizierte client (mobile devices), using the present invention with a set of parameters, as defined below, to access the Internet.

1. The client sends a HTTP GET request for a web page Unauthentifizierter.

The AP sees request from a client to client and further directs unauthentifizierten Splashtown URL.

2. HTTP GET request sent from the client detects a the AP unauthentifizierten, collect them from and sends a HTTP 307 Temporary SOAP back (preliminary forwarding).

3. The client receives the response from the ap and sends a HTTP get-forwarding to the control unit of the wireless network for the Splashtown URL. The Splashtown URL includes a continue_url parameter, while the Splash authentication session is used, the control unit of the wireless network to inform, which site the client originally tried, retrieve, before it was forwarded.

4. When the controller of the wireless network receives the GET request for the Splashtown URL, it sends a HTTP 302 Found (found) back, whereby the client is forwarded to the customer specific Splashtown URL.

5. The client receives the response and sends a GET request for the customized Splashtown URL, hosted on the captive portal server, the request and the user_continue_url parameter used the base_grant_url, the grant URLs for the Splashtown side to create.

6. If the captive portal server receives the GET request for the customized Splashtown URL, are connected with the access point verifies active campaign, the each call-to-action card grant URLs for in the campaign creates and the target URL then sends an HTTP 200 OK filling out together with the Swipe-Through Splashtown side back.

7. Call-to-action user clicking on a link in a card and wipes / - button until the end of the campaign, whereby a get-for the Grant URL is sent together with the continue_url.

8. Control unit of the wireless network receives the request for the Grant URL. 9. In the control unit of the wireless network client is authenticated.

10. Control unit of the wireless network responds with a HTTP 302 is Found, whereby the client is forwarded to the grant_user_access URL.

11. Control unit of the wireless network also notifies all GSP in authenticating the client network.

12. The client sends a HTTP get-for the grant_user_access URL.

13. Upon receiving the request for the grant_user_access URL, the control unit of the wireless network responds with a HTTP 302 is Found for the specified URL's in the continue_url parameter.

14. Since the client not more the captive portal is subjected, they will now forwarded for URLs, specified in the continueurl parameter.

The present invention provides target related content for mobile devices prepared, wherein the provider (WiFi network owners) plan campaigns, tailor-made Campaigns, providers can give interaction possibilities.

The location of the WiFi access point may be determined, such as the MAC address, campaigns for specific areas to publish. This could be used, for example to direct content to supporters of opposing football teams.

The campaign could comprise public information, the user can promote confidence and network usage.

The present invention provides with the following:

Improved integration of customers;

The frequency of repeated visits and strengthens and promotes customer loyalty Besuchsdauer;

Customer turnover, trailer from social media etc;

More MerchandisingVerkaufsförderungsmöglichkeiten - and;

Reinforced perception and adoption of new offered, special offers etc;

The promotion of specific events allowed;

Werbemöglichkeiten;

The possibility, suppliers, advertiser etc content to sell space on card;

Public information;

Culture, entertainment, transportation information in smart city inserts;

Kundenverhaltenanalysen;

Understanding of customer behavior, and sales strategies and tactics to flow in Mkt -.

It is further comprising ready:

Hyper-local content, the for the right person, the right place, the right time advertisement power;

Content management under the control of the operator;

Highly energetic analytical insights; and

overcoming integrations, including social and solder (case of the lnternetThings, things the Internet) - posting, is expandable.

Improvements and modifications can be included herein, without departing from the scope of the invention deviate.