Adaptive modification of content presented in electronic forms

A method, system and computer-readable medium having program code stored thereon are provided for intelligently adapting content presented in electronic forms. Upon determining that insufficient data exists in a data source for a data category, access is provided to a plurality of instances of a first version of an electronic form by a first plurality of clients, where in the first version of the e-form includes content for soliciting data associated with this category. When it is determined that sufficient data exists for a data category, based on responsive communications received, access is provided to a plurality of instances of a second version of an electronic form, where the second version omits or replaces the content associated with soliciting the data associated with the data category. Such a system may be used in the gathering of comprehensive customer feedback through an online customer survey.