08-08-2013 дата публикации
Номер: US20130205315A1
Принадлежит:
An automatic content recognition (ACR)-enabled connected TV device may be operable to identify, utilizing ACR, viewer interaction and/or viewer information. The ACR-enabled connected TV device may present, utilizing the ACR, a variant of an advertisement in a next ad pod during presentation of content, based on the identified viewer interaction and/or the identified viewer information. The viewer information may comprise customized preferences profile, default preferences setting, viewing habits, time of day and/or location. The viewer information may also comprise objects and/or events captured by an associated camera. When an identified stored episode of a show is presented via DVR playback, the ACR-enabled connected TV device may present, in a next ad pod, a new version of an advertisement, where the new version of the advertisement may be associated with a new episode of the show and presentation of the new version may result in a C3 rating credit. 1. A method , comprising: identifying, utilizing ACR, viewer interaction and/or viewer information associated with said ACR-enabled connected TV device; and', 'presenting, utilizing said ACR, based on said identified viewer interaction and/or said identified viewer information, a variant of an advertisement associated with a sponsor in a next ad pod during presentation of content, and when said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said variant of said advertisement is also presented on said paired device., 'in an automatic content recognition (ACR)-enabled connected TV device2. The method according to claim 1 , comprising:detecting, utilizing said ACR, a particular scene in said presented content or in an ad spot associated with said sponsor;presenting, utilizing said ACR, based on said detection, a selection overlay for viewer selection of said variant of said advertisement in said next ad pod;Identifying, utilizing said ACR, ...
Подробнее