Image pickup apparatus, control method thereof, and program

The conventional method cannot achieve, at the same time, both of reducing the load of a control unit during a continuous shooting and appropriately controlling the acquisition of information to be added to images acquired by the continuous shooting. There are included: a continuous shooting means for performing multiple shootings to acquire a plurality of images; a position acquiring means for acquiring position information; and an azimuth acquiring means for acquiring azimuth information. When the continuous shooting means is used to perform multiple shootings, the position acquiring means acquires no position information for each shooting by the continuous shooting means, and the azimuth acquiring means acquires azimuth information for each shooting by the continuous shooting means.