02-07-2020 дата публикации
Номер: US20200211051A1
Автор:
Graeme Pillemer,
Yong Rhyu,
Tushar Patel,
PILLEMER GRAEME,
RHYU YONG,
PATEL TUSHAR,
Pillemer, Graeme,
Rhyu, Yong,
Patel, Tushar
Принадлежит:
Embodiments of the invention overcome the shortcomings of prior art by transforming the understanding of how different creative placements and location helps drive sales and other KPIs to a computerized methodology that may allow advertising planners and buyers to generate plans that meet these expectations on effectiveness of their advertising campaign. Aspects of the invention fusing the “probability of exposure” estimates with segment level data to provide layers of intelligence in determining the probability estimates for sales conversion or other KPIs. Moreover, aspects of the invention may predict based on various models the reach and frequency relationship tradeoff for different impression levels. 1. A computerized system for providing a recommendation for an out-of-home campaign placement , said system comprising:a data store for storing data relating to one or more of the following: a probability of exposure estimates of a physical display space, a value representing a total audience population of the campaign, a value representing placement availabilities for the physical display space; and a pricing per placement of the physical display space;a processor, being connected via a network to the data store, configured to execute computer-executable instructions forreceiving a request from a user via a graphical user interface (GUI), said GUI having a menu bar area and a map section, said menu bar area furthering including a search bar for receiving the request;generating the recommendation based a model:{'sub': 'p', 'I=Impressions per placement (targeted),'}{'sub': 'p', 'S=Spend per placement,'}Bg=Total Budget,{'sub': 'p', 'claim-text': {'maths': {'@id': 'MATH-US-00004', '@num': '00004', 'math': {'@overflow': 'scroll', 'mrow': {'mrow': [{'mi': 'maximize', 'mo': '\ue89e', 'mrow': {'mo': (', '), 'mrow': {'munderover': {'mo': '∑', 'mrow': [{'mi': 'p', 'mo': '=', 'mn': '1'}, {'mi': p', 'n, 'mo': '='}]}, 'mo': \ue89e', '\ue89e, 'mstyle': {'mspace': {'@width': '0. ...
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