BROADCASTING MANAGEMENT SERVER AND VIDEO CONTENT ADAPTIVE ADVERTISEMENT PROVISION CONTROL METHOD THEREOF, AND USER TERMINAL AND VIDEO CONTENT ADAPTIVE ADVERTISEMENT PROVISION METHOD THEREOF

Or less, according to embodiments of the present invention attached HTML page through broadcast management server and video content adaptive advertisement control method, passing a user terminal and video content adaptive advertisement providing method described as follows.

Figure 1 shows a video contents providing system according to embodiments of the invention shown coarse surface are disclosed.

The reference also 1, embodiments of the present invention Image-encoding the content providing system includes broadcasting management server (100) and method for providing advertisements server (200) having a predetermined wavelength. Wherein, broadcasting management server (100) and method for providing advertisements server (200) network (10) through a user terminal (20) can be connected. The, network (10) an Internet network as well as CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), such as mobile communication network LTE (Long Term Evolution), and wi-fi (Wi-a Fi), such as Wibro (Wibro) wireless area network concept of light defined as follows. Also, a user terminal (20) network (10) be in communication with the external device via computer, notebook, mobile communication terminal, set-top box (Set-a top Box) terminal of said substrate. The, user terminal (20) when implemented in the set-top box, a user terminal (20) includes a display (not shown) for reproducing video content result can be connected.

Broadcasting management server (100) network (10) through a user terminal (20) to provide the video content. Wherein, broadcasting management server (100) includes a VOD (Video On Demand) content provider to reconfigure the subtasks and channel, and organizing a plurality of reconstructed video content within a channel, the reconstructed channel information and knitting based on information on a user terminal (20) can be provided to the video content such as VOD. The, broadcasting management server (100) is applied assigning outputs of video content, the video content corresponding to a range of same or similar set within a channel assignment order can be organizing. Wherein, same or similar range video content of a video content program name equal, broadcasting or the order set of video content can be different. Also, broadcasting management server (100) is empty and apparatus that IPTV service channel video content in response to different types of assigning of the channels, each channel can be organizing assigned there are a plurality of the video content. For example, broadcasting management server (100) is currently available IPTV service during real time channel in addition to empty out time it putsart channel 300, 400 time it puts drama channel, time it puts movie channel 500, 600 time it puts oversea channel, channel child time it puts 700, 800 time it puts documentation channel, such as channel can be 900 time it putstype tube-specific, specific name of program 300 timeart specific channel to, assigned art program video content according to the plurality of channel order can be organizing. The, broadcasting management server (100) is a shared channel information and corresponding channel information in video content containing chitosan content information a user terminal (20) to the other. In this case, broadcast management server (100) is assigned to a corresponding video content channel information real-time Multicast channel independently from the Multicast channel using existing user terminal (20) transmitting a, a shared channel to a user terminal using a unicast channel information for each video content knitting machine (20) can be transmitted.

Also, broadcasting management server (100) is of advertisement video content information corresponding to storage locations, at least one of the execution shift of advertisement video performance information storing advertisement rule set can be applied. I.e., broadcasting management server (100) includes a video content channel information and knitting set value assigned to particular advertisements (for example, URL: Uniform Resource Locator) storable location information sets, video content playback of the content reproduction Image numbers indicate corresponding advertisement Image during a period from start time point setting and a dry gas is circulated grants an, which can be executed corresponding advertisement video advertisement sets the number stored rules can be applied. Wherein, implemented only the performance information of advertisement video of advertisement video storage locations may be filled.

On the other hand, a user terminal (20) using channel information received via a Multicast scheme is user channel information and displaying, when a channel is selected channel number is inputted from a user, selected channel forms an information for a plurality of video content by using unicast broadcast management server (100) receives a request can be. The, broadcasting management server (100) and knitting channel information received from the video content selection based on information user is able to access, a user terminal (20) includes a broadcast management server (100) corresponding to the selected video content of advertisement video performance information requesting d2.. In this case, a user terminal (20) is of advertisement video performance information based on advertisement delivery server (200) receives an Image from, during reproduction of selected video content received advertisement video controls pressure to expose. The, user terminal (20) during reproduction of the video content selected as the start time or time of advertisement video performance information included in the execution according to pause the video content after receiving a reproducing an Image, the reproduction of the video corresponding to the video content-like basic information of an advertisement can be.

As shown in fig. 2 generally real-time channel digital Image advertisement, time between programs queue tonqueue ton manner of inserting a flat surface. The temperature detector, the advertisement insertion there is a profound monotonousness Image stream channel is embedded (Embeded) is coupled to the viewer whether the viewer as two-way viewing particular advertisements next to individual taste since it does lower tip, unaided viewing an advertisement is a video content viewer emerging during the channel if the maxims.

Therefore the according to embodiments of the advertisement delivery server (200) includes a user terminal (20) of advertisement video performance information corresponding to the advertisement request signal from the receiving base station, as shown in fig. 3, by providing an Image executed and the compressed video content, a user terminal (20) exposed to control diffuse to the corresponding video content.

As a result, embodiments of the present invention Image-encoding the content providing system includes a user terminal (20) executed by a video content channel, knit order, genre, title, content length of time, at a predetermined time, the number of execution of such a corresponding video content information Image various ADS can be selectively exposed by video content adaptive advertisement efficiency equal to or higher than the presentation of advertisements.

Figure 4 shows a broadcast management server configuration according to embodiments of the invention shown coarse surface are disclosed. In accordance with an embodiment of the present invention broadcast management server 1 also shown in broadcast management server (100) can be used as, the same reference number to him.

The reference also 4, according to embodiments of the present invention broadcast management server (100) contents server information manager (102), execution unit generates (104), applied rule storage unit (106), advertisement rule searching unit (108), viewing history judging section (110), exposure of a judging section (112) and exposure recovery a judging section (114) can be a.

Content information manager (102) within a channel specified range images of the same or similar content order set organizes, including sequences organized content information corresponding channel and a user terminal (20) to the other. The, content information manager (102) in response to different types of video content is IPTV service channel use in other specific channel to empty, the directory in the shared channel order present same or similar range of video content can be organizing, allocated channel in each channel and channel information corresponding to the type of video content video content information including content information forms a user terminal (20) to the other.

Execution unit generates (104) content information is based on a user terminal (20) selects the Image content, selects a desired ad Image information corresponding to the content execution of a user terminal (20) to the other. I.e., content information manager (102) corresponding to the content information transmitted by a user terminal (20) of selection signals are received from the particular video content, execution unit generates (104) includes a corresponding selection signal corresponding of advertisement video advertisement video performance information authentication of a user terminal information recognition execution (20) can be transmitted. The, user terminal (20) of advertisement video execution information is transmitted to the particular advertisements be a storable location information.

Applying rule storage unit (106) is of advertisement video content information corresponding to storage locations, at least one of the execution shift advertisement applied rules can be averaged. I.e., applied rule storage unit (106) is video content and knitting set value of advertisement video channel information of certain storage locations, indicate corresponding video content corresponding to the advertisement video is reproduced is to be reproduced at some point during a period from the beginning, the corresponding advertisement video reproduced the execution generation process can be stored. In this case, execution unit generates (104) is applied rule storage unit (106) applied rules set by advertisement of advertisement video performance information to a user terminal (20) to send the disapproval.

Advertisement rule searching unit (108) is a user terminal (20) upon selecting video content based on content information by, a selected advertisement corresponding to the content search rules applied to each other. I.e., advertisement rule searching unit (108) is a user terminal (20) of selection signals are received from video content, applied rule storage unit (106) one from the video content of content information corresponding to the advertisement search rules applied to each other.

Viewing history judging section (110) is a user terminal (20) video content by conversion is generated, new Image content viewing history determining substrate. I.e., viewing history judging section (110) includes a user is able to access video content within a channel in the channels of content to another switching channels selects the video content, the video content within the same channel selecting switches to another video content when the video content, new Image content viewing history determining substrate. In this case, execution unit generates (104) includes a viewing history judging section (110) viewing judged by the new Image corresponding to the content based on the history information transmission execution of ad Image. I.e., execution unit generates (104) is made whether the new Image content history previously viewed, when reproduction stop point past ceases, advertising Image has been exposed, such as remaining exposed recovery is based on what corresponding of advertisement video corresponding execution of advertisement video information transmission. The, viewing history judging section (110) is existing Image content can be holds information on the viewing history. I.e., during conversion of existing user when new Image content for playing back a content, viewing history judging section (110) is viewing count of Image content, viewing rate in time, exposure of advertisement video corresponding, storing information with respect to the recovery of advertisement video corresponding residual can be exposed.

Exposure of a judging section (112) includes a viewing history judging section (110) when determined to be viewed by a history, exposure of advertisement video to determine other. I.e., exposure of a judging section (112) includes a viewing history judging section (110) content if it is determined that a new Image by viewing history, exposed advertising Image it is determined if the substrate. In this case, execution unit generates (104) exposure is judging section (112) to the clip by advertisement is to install a new Image when a user terminal information corresponding to the content execution of ad Image (20) to the other.

Exposed recovery a judging section (114) exposure is judging section (112) by exposed advertisement video stream, recovery of advertisement video corresponding exposed determines other. I.e., exposed recovery a judging section (114) exposure is judging section (112) is repeated when the advertisement video by already exposed, exposed advertisement Image existing exposure recovery determining substrate. In this case, execution unit generates (104) is exposed recovery a judging section (114) which is determined by recovery of advertisement video exposed recovery is set corresponding to the content execution of new Image is not transmitted information ad Image bearer connection (20) to the other.

Consequently, a user terminal (20) broadcast management server (100) when received from the content information by the Image method for selecting contents and, broadcasting management server (100) is shown in the 5 also a selected Image to transform the content information corresponding to the content genre, the time length of the content, broadcast time advertising rules applied like bearer connection (20) and to send the, a user terminal (20) has a curved portion along the corresponding select and receive an Image corresponding video content is equal to or higher upon sufficient exposure.

Figure 6 shows a configuration according to embodiments of the invention use character terminal coarse surface shown are disclosed. According to an embodiment of the present invention shown in use also character terminal 1 user terminal (20) can be used as, the same reference number to him.

6 also reference surface, according to an embodiment of the present invention a user terminal (20) contents server information reception portion receives (21), performance information receiving part (22), exposure control unit (23), execution history judging section (24), exposure of a judging section (25) and exposure recovery a judging section (26) can be a.

Content information reception portion receives (21) is broadcast management server (100) in the channels of video content including sequences organized and corresponding channel receives a content information. I.e., content information reception portion receives (21) is broadcast management server (100) allocated channel information corresponding to the type of video content from a plurality of video content containing chitosan information organized and each channel receives a content information.

Performance information receiving unit (22) includes a content information selected by the Image content, selects a broadcast corresponding to the content management server (100) receives a performance information of advertisement video from. I.e., content information reception portion receives (21) based on the content information received by the user selects the video content, performance information receiving unit (22) is broadcast management server (100) transmits a video content selection signal, broadcasting management server (100) receives a performance information of advertisement video corresponding to one from the video content. The, broadcasting management server (100) of advertisement video performance information received from the credit card can be at least one of the location information.

Exposure control unit (23) of received performance information based on advertisement delivery server (200) receives an Image from, during reproduction of selected video content received an Image exposure control each other. I.e., exposure control unit (23) is broadcast management server (100) of advertisement video advertisement based on the performance information received from the server (200) corresponding to the content receives images from ad Image, during pause for playing back a content corresponding to a selected video content received ad Image is able to regenerate disclosed. The, exposure control unit (23) which receives an advertisement on completion of the playback of the video, such as returning basic information content Image will stop.

On the other hand, performance information receiving unit (22) is broadcast management server (100) of advertisement video from storage locations, at least one of the execution shift rules can be applied to receive performance information of advertisement video advertisement. In this case, exposure control unit (23) provides an information reception portion receives (22) applied to a currently reproduced video content rules-based advertisement received from the beginning of advertisement video pause for playing video capable of points.

Viewing history judging section (24) being produced video content user executed by switching is generated, new Image content viewing history determining substrate. I.e., viewing history judging section (24) includes a user is able to access video content within a channel in the channels of content to another switching channels selects the video content, the video content within the same channel selecting switches to another video content when the video content, new Image content viewing history determining substrate. In this case, performance information receiving unit (22) receives the new Image is corresponding to the content of advertisement video performance information, exposure control unit (23) provides an information reception portion receives (22) new video content received by viewing of the new Image corresponding to the content based on the history of advertisement video exposed to control. The, viewing history judging section (24) of the video content for viewing history holds information on the or broadcast management server (100) can be transmitted. I.e., during conversion of existing user when new Image content for playing back a content, viewing history judging section (24) of an Image content is viewing count, viewing rate in time, exposure of advertisement video corresponding, corresponding remaining exposed with respect to the recovery of advertisement video storing information or broadcast management server (100) can be transmitted.

Exposure of a judging section (25) has a viewing history judging section (24) if it is determined that a viewing history by, exposure of advertisement video to determine other. I.e., exposure of a judging section (25) has a viewing history judging section (24) if it is determined that a new Image by viewing history content, advertising exposed Image it is determined if the substrate. In this case, exposure control unit (23) exposure is judging section (25) to the clip by advertisement is to install a new Image corresponding to the content of advertisement video when the exposed to control.

Exposed recovery a judging section (26) exposure is judging section (25) by exposed advertisement video stream, recovery of advertisement video corresponding exposed determines other. I.e., exposed recovery a judging section (26) exposure is judging section (25) is repeated when the advertisement video by already exposed, exposed advertisement Image existing exposure recovery determining substrate. In this case, exposure control unit (23) is exposed recovery a judging section (26) which is determined by recovery of advertisement video recovery or less exposed when a new Image is set corresponding to the content of advertisement video exposed to control.

Figure 7 shows a video content adaptive advertisement service control and methods according to embodiments of the invention flow are disclosed. Embodiments of the present invention Image-content adaptive advertisement service control method 4 also shown in broadcast management server (100) can be performed by.

The reference also 4 and 7 also, broadcasting management server (100) within a channel specified range images of the same or similar content present organizing other (S102) order. The, broadcasting management server (100) is empty in response to different types of video content in a particular channel via IPTV service channel in addition to assigning, within a channel assigned corresponding to a range of same or similar order set can be organizing the video content.

Broadcasting management server (100) is of advertisement video content information corresponding to storage locations, at least one of the execution shift advertisement applied rules can be averaged. I.e., broadcasting management server (100) includes a video content and knitting set value of advertisement video channel information of a certain storage locations, indicate corresponding video content corresponding to the advertisement video is reproduced is to be reproduced at some point during a period from the beginning, the corresponding advertisement video reproduced the execution generation process can be stored.

Broadcasting management server (100) is corresponding to the type of video content assigned channel and each channel forms an organized video content information including content information a user terminal (20) to the other.

Broadcasting management server (100) is a user terminal (20) upon selecting video content based on content information by (S106), 2000 (S108) corresponding to the content search rules applied a selected advertisement. I.e., broadcasting management server (100) is a user terminal (20) of selection signals are received from video content, applying rules for storing the advertisement content information corresponding Image search rules applied advertising from 2000.

Broadcasting management server (100) includes a content information based on a user terminal (20) selects the Image content, selects a desired ad Image information corresponding to the content execution of a user terminal (20) of the ms. to (S110). I.e., broadcasting management server (100) corresponding to the content information transmitted by a user terminal (20) of selection signals are received from the particular video content, broadcasting management server (100) is a corresponding selection signal corresponding execution of advertisement video advertisement video performance information authentication of a user terminal information recognition (20) can be transmitted.

Broadcasting management server (100) is a user terminal (20) by conversion of video content is generated (S112), determine other (S114) new Image content viewing history. I.e., broadcasting management server (100) includes a user is able to access video content within a channel in the channels of content to another switching channels selects the video content, the video content within the same channel selecting switches to another video content when the video content, new Image content viewing history determining substrate. In this case, broadcast management server (100) is determined based on the execution of information corresponding to the content ad Image new Image viewing history of a user terminal (20) to the other. I.e., broadcasting management server (100) is made whether the new Image content history previously viewed, when reproduction stop point past ceases, advertising Image has been exposed, corresponding of advertisement video advertising based on what remaining exposed recovery is execution of Image information such as a user terminal (20) to the other. The, broadcasting management server (100) is in place of an old Image content can be holds information on the viewing history. I.e., during conversion of existing user when new Image content for playing back a content, broadcasting management server (100) is viewing count of Image content, viewing rate in time, exposure of advertisement video corresponding, storing information with respect to the recovery of advertisement video corresponding residual can be exposed.

Broadcasting management server (100) includes a viewing history along the new Image content to the clip (S116), determining whether or not the substrate (S118) of advertisement video exposed. I.e., broadcasting management server (100) includes a viewing history along the new Image content to the clip, it is determined if the other exposed advertising Image. In this case, broadcast management server (100) is not exposed to the clip advertisement ad Image information corresponding to the content execution of new Image when a user terminal (20) to the other.

Broadcasting management server (100) is exposed ad Image is repeated when the new Image content (S120), determine other (S122) corresponding exposed recovery of advertisement video. I.e., broadcasting management server (100) is exposed is repeated when the new Image content already advertisement video, advertisement Image existing exposed exposed recovery determining substrate. In this case, broadcast management server (100) is exposed is below (S124) recovery of advertisement video which is determined recovery is set, a user terminal information corresponding to the content execution of new Image ad Image (20) to the other.

Figure 8 shows a flow indicating Image content adaptive advertisement providing method according to embodiments of the invention are disclosed. Embodiments of the present invention Image-content adaptive advertisement providing method 6 is also shown in a user terminal (20) can be performed by.

Also 6 and 8 also reference surface, a user terminal (20) includes a broadcast management server (100) and corresponding channel from video content including sequences organized in the channels of content information receives a (S202). I.e., a user terminal (20) includes a broadcast management server (100) allocated channel information corresponding to the type of video content from a plurality of video content containing chitosan information organized and each channel receives a content information.

A user terminal (20) is selected by the Image content information content (S204), selects a broadcast corresponding to the content management server (100) receives a performance information of advertisement video from (S206). I.e., broadcasting management server (100) selects the video content based on content information received from the user, a user terminal (20) includes a broadcast management server (100) transmits a video content selection signal, broadcasting management server (100) receives a performance information of advertisement video corresponding to one from the video content. The, broadcasting management server (100) of advertisement video performance information received from the credit card can be at least one of the location information.

A user terminal (20) of received performance information based on advertisement delivery server (200) receives an Image from, during reproduction of selected video content received an Image exposure control as follows (S208). I.e., a user terminal (20) includes a broadcast management server (100) of advertisement video advertisement based on the performance information received from the server (200) corresponding to the content receives images from ad Image, during pause for playing back a content corresponding to a selected video content received ad Image is able to regenerate disclosed. The, user terminal (20) which receives an advertisement on completion of the playback of the video, such as returning basic information content Image will stop.

On the other hand, a user terminal (20) includes a broadcast management server (100) of advertisement video from storage locations, at least one of the execution shift rules can be applied to receive performance information of advertisement video advertisement. In this case, a user terminal (20) is adapted to receive the applied rules-based advertisement currently reproduced video content at the beginning of advertisement video pause for playing video capable of points.

A user terminal (20) executed by switching is generated user being produced video content (S210), determine other (S212) new Image content viewing history. I.e., a user terminal (20) includes a user is able to access video content within a channel in the channels of content to another switching channels selects the video content, the video content within the same channel selecting switches to another video content when the video content, new Image content viewing history determining substrate. In this case, a user terminal (20) includes a broadcast management server (100) corresponding to the content execution of new Image from ad Image which receives, based on the viewing history received new video content corresponding to the content of advertisement video exposed to control the new Image. The, user terminal (20) holds information on or broadcast content in place of an old Image is viewing history management server (100) can be transmitted. I.e., during conversion of existing user when new Image content for playing back a content, a user terminal (20) of an Image content is viewing count, viewing rate in time, exposure of advertisement video corresponding, corresponding remaining exposed with respect to the recovery of advertisement video storing information or broadcast management server (100) can be transmitted.

A user terminal (20) includes a viewing history judging section (24) to the clip (S214) to manufacture a viewing history by determining whether or not the substrate (S216) of advertisement video exposed. I.e., a user terminal (20) includes a viewing history along the new Image content to the clip, it is determined if the other exposed advertising Image. In this case, a user terminal (20) advertisement is determined as non-exposed when exposed to control the new Image corresponding to the content of advertisement video.

A user terminal (20) is exposed ad Image is repeated when the new Image content (S218), determine other (S220) corresponding exposed recovery of advertisement video. I.e., a user terminal (20) is already exposed ad Image is repeated when the new Image content, advertisement Image existing exposed exposed recovery determining substrate. In this case, a user terminal (20) which is determined is exposed when recovery or less (S222) of advertisement video recovery is established, the new Image corresponding to the content of advertisement video exposed to control.