Systems and methods for event triggered advertising
Номер патента: EP1859619A2
Опубликовано: 28-11-2007
Автор(ы): Robert Brazell, Robert H. Powell
Принадлежит: In Store Broadcasting Network LLC
Опубликовано: 28-11-2007
Автор(ы): Robert Brazell, Robert H. Powell
Принадлежит: In Store Broadcasting Network LLC
Реферат: Systems and methods of event triggered advertising where at least one embodiment includes an event monitoring module, an advertising database, and an advertising vehicle. The event monitoring module identifies and characterizes events based on a plurality of content variables. The advertising database stores a plurality of advertisements with particular content variables. The event monitoring module then determines if a particular event's content variable settings sufficiently match the content variables of an advertisement stored in the advertising database. If the event monitoring module determines there is a sufficient match, the corresponding advertisement is broadcast via the advertising vehicle. Each of the processes may be performed manually or automatically depending on available resources.
Systems and methods for context-based event triggered product and/or services offerings
Номер патента: CA2944165C. Автор: Paul Mon-Wah Chan,John Jong Suk Lee,Jonathan K. Barnett,Joe Moghaizel,Roisin Lara Fritz,Michael Grouios. Владелец: Toronto Dominion Bank. Дата публикации: 2020-10-13.